Getting Coaches Paid with Laura Hulleman

Getting Coaches Paid with Laura Hulleman formerly the Raving Coaches Podcast 

In this episode, I share two stories from my years as a fitness coach that completely changed the way I think about business. One is about a business coach who walked into my gym and bluntly told me, "Your gym is weird." The other is about a client who couldn't hop because she simply hadn't done it in decades. Both stories reveal the same truth: we can't see our own blind spots, and we shouldn't expect ourselves to instinctively know skills we've never been taught. That's exactly what happens to so many coaches trying to build a business.

If you're ready to stop guessing and build a coaching business that's designed around your strengths instead of someone else's formula, schedule a conversation with me about my Personal Masterclass in Your Coaching Business beginning July 15.

All that starts with a conversation. Let’s talk! 

What if the thing holding your business back isn't a lack of strategy, confidence, or effort?

What if some of the challenges you're experiencing around visibility, pricing, receiving clients, or growing your business didn't actually start with you?

In this conversation with Carolina Bakker we explored a fascinating topic that many coaches sense but rarely discuss. Carolina believes that some of the fears, limitations, and protective behaviors showing up in our businesses may be connected to inherited patterns, family conditioning, and survival instincts passed down through generations.

We talked about why smart, capable coaches often know exactly what they should do but still struggle to do it. We explored the fear of visibility, the discomfort around receiving money, the pressure to earn success, and why so many coaches find themselves repeating the same business patterns despite investing in courses, certifications, and marketing training.

If you've ever found yourself wondering, "Why do I keep doing this?" or "Why does this feel harder for me than it seems to for everyone else?" this episode offers a completely different lens through which to view your business challenges.

Carolina Bakker is the Rat Race Release Coach and creator of Business Healing Bootcamp. She helps highly perceptive, spiritually open women entrepreneurs release generational patterns, protective reflexes, and inherited limitations that may be affecting their business growth. Through Family Constellation work, intuitive guidance, and energy-based coaching methods, she helps clients create greater confidence, visibility, and success.

Website: https://coachingbycarolina.com

LinkedIn: https://linkedin.com/in/carolinabakker

YouTube: https://www.youtube.com/@rat_race_recovery

Resources for Coaches

Take the Endotype Formula Quiz and discover your Coaching Superpower:

Book a Connection + Direction Call:

Getting Coach Paid with Laura Hulleman formerly Raving Coaches podcast 

In this episode, I’m breaking down the real reason coaches aren’t getting clients—even when they’re doing “all the right things.” We’ve been taught to believe people buy based on logic, information, and credentials. That’s not what’s happening. People buy because they trust you. And in this episode, I walk you through exactly where that trust is being built… and where you might be quietly losing it.

We talk about how over-explaining your expertise actually weakens trust, why information-heavy marketing falls flat, and what it really means to be “visible” in a way that makes people want to work with you. I also share examples from networking conversations, websites, and branding decisions that either create connection or shut it down completely.

Getting Coach Paid with Laura Hulleman formerly Raving Coaches podcast 

In this episode, I’m digging into something that quietly sabotages even the smartest, most capable coaches: trust. Not the fluffy version of trust—but the real, lived experience of trusting your own decisions when it comes to your marketing, your pricing, and your next steps. I share how “being smart” can actually become a protection mechanism, why so many coaches default to external opinions, and how to start recognizing the difference between true intuition and avoidance.

We also talk about how to actually practice trust in your business—because most of us were never taught how to listen to ourselves in the first place. Whether you’re constantly tweaking your messaging, changing direction, or feeling stuck between “rest” and “push,” this episode will help you begin to find your own guidance. 

If you’re tired of second-guessing your decisions and want clarity on what’s actually right for your business, take the Endotype Quiz: https://endotype.com/

Are you sitting in decision fatigue right now? You're going to love this episode with Teri Karjala. 

If you’re a coach who keeps second-guessing your next move, wondering if you’re choosing the “right” strategy, or feeling pulled in ten different directions… this episode is going to land. Teri brings in her background as a Business Success Therapist to talk about something most coaches don’t address directly: the unconscious blocks that keep you stuck fear, overwhelm, self-sabotage, and imposter syndrome.

We also got into something I see all the time in coaching businesses the difference between talking to people (the marathon) and using things like speaking and media (the sprint). And here’s the truth: most coaches want the sprint without doing the training. That’s where things fall apart.

Guest Bio

Connect with Teri

I recently interviewed Clive Enever, and this conversation goes straight to the heart of why so many coaches struggle to get clients, even when they’re good at what they do.

Clive has been in business and coaching for over 30 years, and what he shared about sales, identity, and “ideal clients” is not what most coaches are being taught. We talked about why demographics don’t define your ideal client, what sales actually is (hint: it’s not persuasion), and how misunderstanding your client’s real needs is what’s quietly killing your conversions.

If you’ve ever felt uncomfortable selling, unsure who your work is really for, or frustrated that your marketing isn’t landing, this episode will give you a completely different way to look at your business.

Clive Enever isn't just a business strategist, coach, and mentor; he's a seasoned entrepreneur with over 30 years of experience navigating the highs and lows of the business world. He understands the unique challenges faced by small and medium businesses (SMBs) because he's been there himself.

Previously holding senior roles in Telecommunications, Retail, and Property, Clive brings a wealth of industry knowledge to the table. Now, he leverages his expertise and proven strategies to help entrepreneurs and business owners like you achieve their goals.

https://www.enevergroup.com.au/strategy/      

Listen to the Raving Coaches Podcast:

Getting Coaches PAID with Laura Hulleman formerly the Raving Coaches podcast

If you’ve ever found yourself staring at your computer thinking, “Why can’t I just get my crap together?” — this episode is for you.

Shannyn Schroeder is an executive function coach who helps neurodivergent women, especially those with ADHD, build systems that actually work for their brains. We talked about why so many women are getting diagnosed later in life, what executive functioning really looks like in real life (not textbook language), and why traditional business advice often creates more chaos instead of less.

What I appreciate about Shannyn’s work is how practical it is. She’s not trying to “fix” you and she is not giving you another dumb check list to follow. She’s helping you understand how your brain works so you can build a business that runs even on the days when your energy, focus, or motivation are all over the place.

Guest Bio:

Links & CTA:

Take the Executive Function Quiz → https://EFBombCoach.com/FB

Getting Coach Paid with Laura Hulleman formerly Raving Coaches podcast 

In this episode, I answer a simple but powerful question: what’s the one thing your website needs to make people book instead of bounce? After working with hundreds of coaches and hosting over 150 podcast interviews, I’ve seen the same issue over and over again, coaches aren’t clearly explaining the problem they solve in language their clients actually understand.

We dig into why “confidence coach” and “trauma coach” aren’t enough, how coach-to-coach language is hurting your business, and what it actually sounds like to communicate in a way that makes someone say, “Yes, that’s exactly what I need.”

If you’re ready to fix your messaging and start getting real traction, book a Connection + Direction Call

Getting Coaches Paid with Laura Hulleman formerly Raving Coaches podcast

If you’ve ever felt like you’re doing “all the right things” but still hitting a wall, this episode will land. Mary brings in Human Design as a way to understand how your energy actually works. We talk about why the standard way of building a business doesn’t work for most coaches, how burnout shows up differently depending on how you’re wired, and what it actually looks like to build something that fits you.

Mary Clavieres is an executive and leadership coach who integrates Human Design and mind-body practices into her work. She helps high-level professionals make aligned decisions, navigate burnout, and lead in ways that actually fit who they are.

If you’re tired of trying to force your business to work and want to understand how to build it around you, this is worth your time.

I recently interviewed Erin Foley, and if you’ve ever felt like your energy disappeared overnight… your weight stopped responding… or your sleep just won’t cooperate anymore—this is the episode you didn’t know you needed.

In this episode with Erin Foley, we’re not talking about surface-level wellness advice. Erin breaks down what’s actually happening in your body after 35, especially the connection between cortisol, blood sugar, and the symptoms most women are frustrated by. So if you have ever felt like your energy disappeared overnight… your weight stopped responding… or your sleep just won’t cooperate anymore—this is the episode you didn’t know you needed.

The part that stood out most to me? Most women think they have a hormone problem at the “top of the iceberg”—but the real issue is happening underneath it.

Erin also shares her unique story of moving from a Chiropractic business to functional medicine practitioner and giving up her clinic. Find out why and how that move was created. 

Links + Resources: