Getting Coaches Paid with Laura Hulleman

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That disconnect is something we are talking about this week. Do your clients want what you are offering? If you don’t have a steady stream of clients, the answer is probably not.

If you’re ready for a steady stream of coaching clients, this episode will show you where the leak is.

👉 Enroll in the free Say This, Not That workshop: https://www.ravingcoaches.com/thisnotthat

Most coaches think being a podcast guest is about exposure. It’s not. It’s about intention, preparation, and knowing exactly how a podcast fits into your client-attraction strategy. In this episode, I break down what actually makes podcast guesting work for coaches — and why so many people are wasting time saying yes to interviews that go nowhere.

We talk through the unsexy but critical logistics that immediately impact whether people listen to your episode or turn it off — from sound quality and camera setup to how hosts decide who they book again. I also share what I look for as a podcast host, why filling out guest forms matters more than people realize, and how to position yourself so hosts see you as a professional, not a liability.

Then we get into the part most coaches skip: converting listeners into your audience. I explain why vague CTAs don’t work, how to use podcast guesting to grow your list, and why sharing your own guest episodes is non-negotiable if you want clients to remember you and understand what you actually do.

CTA:

You know what I hear from a lot of midlife women? “I did what I was supposed to do… and now I don’t know who I am.” Debbie Harrell calls that the autopilot problem—and in this conversation she names the rules underneath it: people-pleasing, martyr-mode, and decades of prioritizing everyone else’s needs until your own wants feel… inaccessible.

Debbie shares why she chose the phrase “rebel life coach,” how rebellion can be deeply practical (not dramatic), and why the smallest micro-moments—five minutes without your phone, a breath, a check-in—can be the beginning of getting your life back. I also loved her point about “normal”: once you label one way as normal, you automatically label everything else as not-normal…and that’s where shame sneaks in.

If you coach women, this is marketing gold too: Debbie is basically handing you language for the moment your client finally says, “Wait… why am I living like this?” We talk identity, values, and what it looks like to stop “shoulding” on yourself as your season of life changes.

Guest Bio (Debbie Harrell | Interpreter Endotype)

Guest Links + CTAs

If your marketing feels technically “fine” but people aren’t responding, this episode is for you. Because most coaches aren’t struggling with what to say — they’re struggling with where they’re saying it from.

In this conversation, I explain how fear shows up subtly in coaching messaging, even when it sounds confident or well-written. I walk through how your protective “parent” energy can hijack your marketing, why it feels important to you but not to your clients, and how your true coaching superpowers create a completely different response. This is a deeper look at the Endotype Formula and how alignment changes not just your words, but the energy behind them.

CTA

I am a person who has a thousand words when I get upset—and I have had a difficult time interacting with people who go quiet, freeze, or default to “I don’t know” when they are. So when I sat down with Victoria Duarte, somatic and mindfulness coach and co-founder of Healing Arts Center in Virginia Beach, I learn so much about what’s actually happening in the body during shutdown, why “simple questions” can trigger threat response, and how to stop misreading silence as avoidance or defiance.

Victoria breaks down somatic practices in a way that’s useful for real life: turning inward when anxiety spikes, noticing when your body shifts away from hope into distance, and learning quick tools to come back to the present—without forcing yourself to “talk it out” before you’re regulated. We dig into the idea her business partner, Mark Berry (retired Navy SEAL), teaches: there are two directions for energy—creative or destructive—and when you don’t express what’s in your body, you often take it out on the people you love. (Also yes: I tell the sock puppet story. It’s as ridiculous as it sounds, and it worked.)

And here’s a phrase you’ll remember: “We can have quiet panic attacks.” If you’ve ever watched someone go still and thought they were checked out—this conversation will give you a whole new lens. Victoria also shares how Healing Arts Center was built around safe, trauma-informed care and includes modalities like medical hypnotherapy, yoga nidra, breathwork, and Reiki—with virtual options for people who aren’t local.

Timestamps

Guest Bio

Guest Links + CTA

Listen to Raving Coaches

Today I interviewed decluttering coach and psychologist Kate Evans about something most of us would rather ignore: the piles in the corner, the “I’ll deal with it later” rooms, and the way clutter quietly eats away at our energy and worth. In this episode Kate makes a sharp distinction between cleaning up a space and actually healing the patterns that created it. Clutter, she says, is a symptom—of stress, life transitions, perfectionism, anxiety, and old stories that whisper “you don’t deserve better anyway.” If you’ve ever shamed yourself for not being able to “just pick it up,” this episode is your permission slip to stop.

We talk about why quick-fix shows like Hoarders make for great television and terrible long-term results. Kate explains how real change happens at the speed of your nervous system, not the speed of a binge-worthy series. We dig into the 80/20 rule, why aiming for 100% perfection is a guarantee for failure, the power of tiny wins (starting with one drawer), and the way evidence of success slowly rewires identity. Coaches will hear so many parallels to business: all-or-nothing thinking, ignoring small wins, and expecting a weekend workshop to undo years of conditioning.

Then we bring in the Endotype Formula and talk about how different Endotypes experience clutter: the action-oriented types who need to move to think, the understanding types who need to know “why” before they touch anything, and the emotion-first folks who wake up on the “wrong side of the bed” for a year and drown in the energy of their space. We talk about how clutter connects to self-worth, why caring for your home is self-care, and how coaches can honor a client’s wiring while still moving them toward change. This episode will help you see your space—and your clients’ spaces—as a crucial part of their coaching journey, not an embarrassing side note.

Timestamps:

• 0:11 – Introducing Kate Evans and her work as a psychologist + decluttering coach

Guest Bio & Links:

Kate Evans is a psychologist and decluttering coach at Soulful Space Coaching. She helps people overwhelmed by clutter understand the mental and emotional roots behind their stuff so they can create sustainable change in their homes and lives. Drawing on yoga principles, therapy training, and practical systems, Kate blends inner work with outer order. She lives in Chicago with her husband and two calico cats.

• Website: https://soulfulspacecoaching.com

Catch this conversation and more Raving Coaches episodes here:

• ➤ Spotify: https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b

If you’ve ever thought, “I know I can help them… so why aren’t they saying yes?” — this episode is for you. Today I’m breaking down one of the most overlooked messaging mistakes coaches make: skipping the bridge of trust and asking clients to jump straight into your world.

I explain why your clients aren’t wrong about the problems they think they have — they’re just standing earlier on the path than you are. We talk about why coaches sound confusing, vague, or disconnected when they lead with credentials, insights, or “deeper problems,” and how that actually pushes clients further away. You’ll also hear how to structure your messaging and discovery calls so people feel seen, not sold to.

Timestamps

CTA:

I recently interviewed Alissa Bickar, a business consultant and real estate investor who believes entrepreneurs really can save the world—but not if they’re exhausted, over-functioning, and building from obligation instead of curiosity. If you’ve ever felt like your business was running you instead of the other way around, this conversation will hit home. Alissa breaks down why so many founders become the bottleneck in their own growth and how to reclaim clarity, identity, and structure before everything buckles.

What I loved most was our shared belief that success comes from alignment, not hustle. Alissa talks about raising her kids through unschooling, helping clients build real estate portfolios that don’t destroy their lives, and shifting from industrial-age rigidity to a business model that actually fits the human running it. Coaches—especially those who are craving significance or juggling too many ideas—will hear themselves in this episode.

If you’re a coach trying to build a business that supports your life instead of swallowing it whole, listen in. We cover identity, Endotype patterns, marketing that prioritizes real relationships, and how to stop building from obligation. This is a grounded, honest conversation about how to grow your work without losing yourself.

Timestamps Edit

Guest Bio

Guest Links

Books/Podcasts referenced: Big Magic (Elizabeth Gilbert), Built For This

I recently interviewed Linda Eskay, a Defender Endotype, and someone who brings a refreshing level of clarity to a problem most parents are secretly wrestling with: anxious kids who feel overwhelmed, pressured, or disconnected. Linda doesn’t treat anxiety as a disorder; she treats it as information. A signal that something in the environment is misaligned. And she shows parents how to shift the patterns inside their home so that their kids can breathe again. In this conversation, we talk about belonging, nervous system regulation, internal motivation, and what actually creates emotional safety for young people.

What I love about Linda’s approach is how grounded it is. She brings real stories from her own kids — letting go of grade perfectionism, raising problem-solvers instead of rule-followers, helping them trust their intuition instead of external expectations. We also get honest about the systems that label kids too quickly, the rise in self-silencing among Gen Z, and the emotional cost of growing up in a world that demands adult level clarity from children still figuring themselves out. Coaches, educators, and parents will hear themselves in this episode.

Linda blends neuroscience, spirituality, and practical household tools that any parent can use. She breaks down the root causes behind anxiety, the subtle ways kids suppress themselves to belong, and how parents can create a container where their children feel safe being who they are. If you work with families — or you’re raising one — this episode gives you tools that make a real difference.

Linda Eskay is a heart-centered advocate, speaker, and coach whose message is about true solutions and true prevention of childhood anxiety. Her soul-led mission is to help parents and young people reconnect to who they truly are beneath the layers of pressure, expectation, and fear.

Linda’s Linktree: https://linktr.ee/lindaeskay

 Includes: Self-Silencing Checklist, When Story, summit interviews, and coaching info.

Resources Mentioned:

 Endotype Formula Quiz → https://endotype.com

There’s a specific kind of bad advice floating around the coaching industry—and once you see it, you can’t unsee it.

In this episode of The Raving Coaches Podcast, I rant about bad advice in a coaching group that sent me over the edge: a brand-new coach being told to ask AI to critique her niche and messaging. Today we dig into why AI becomes an echo chamber, why niche-based branding works for products but not for people, and why most coaches end up with vague, forgettable messaging without realizing it.

I explain the difference between niche-based marketing and identity-based branding, why you are the niche, and how selling the right solution in the wrong language repels the very people you’re trying to help. If your message feels generic, forced, or like it doesn’t quite sound like you—this episode will connect some dots.

Hosted by Laura Hulleman of the Raving Coaches Podcast.