Getting Coaches Paid with Laura Hulleman

 Ever wonder why your website looks good but doesn’t convert? This episode is your wake-up call. Brand strategist Lee Aldridge joins me to break down why most coaches skip straight to tactics—and what you need to build first if you want your marketing to actually work.

We talk brand story, strategy, and how your childhood hints at the signature work you’re meant to do. If your business feels misaligned or stalled out, this episode will help you reconnect with what actually moves people.

➤ Explore Lee’s work: https://soulstorycreative.com

Wouldn’t it be great if dream clients just showed up with cash in hand? Yeah—me too. But that’s not how it works. In this episode of the Raving Coaches podcast, I break down Step 4 of building a real coaching business: Meeting Your People. 

I walk through five clear ways coaches can build genuine relationships that lead to paid clients—without being weird or spammy. Whether you're networking in person or showing up online, your strategy needs to fit your Endotype, your energy, and your goals. This episode will help you figure out where to start—and how to set realistic expectations. Want more? 

Take the Endotype Formula quiz and book a  Connection & Direction Call. 

And don’t forget to check out the “Stop Calling Yourself a Coach” course if you’re still fumbling through what to say.

What if your digestive issues and weight gain aren’t just about food—but about how you feel about yourself?

In this episode, I talk with Anke Johnson (Visionary Endotype), founder of Forward and Up Wellness. Anke is a functional nutritionist and intuitive coach who works with women ages 35–80 to finally get answers when doctors just say, “You’re fine.” We go deep into the connection between physical symptoms and emotional wounds—and what healing actually looks like for women who’ve spent decades ignoring their own needs.

To listen to Michelle Holling-Brooks episode referenced in the podcast here on Spotify

Coaches are out here Frankensteining their message—borrowing phrases from networking events, sales pages, or other coaches, hoping they’ll finally land a client.

But then someone reads it and says, “I still don’t understand what you do.”

In this episode of the Raving Coaches Podcast, I break down Step 3 in my six-part series on building a coaching business that actually works: How to Write Marketing That Attracts. I share why client-centered language always outperforms credentials, and how to write a message that speaks to the stage of life your client is in right now.

If your message is vague, confusing, or focused on your methods instead of your clients’ pain? This one’s for you. I’ll also tell you exactly how I can help—whether you prefer to work independently or want my eyes on your business.

➤ Learn more about the Stop Calling Yourself a Coach course

Ever wonder why you can’t seem to “just do the thing” in your business—even when you know what to do?

Sara breaks down Internal Family Systems (IFS) in a way that makes sense for your coaching practice and your own healing. If your nervous system is tired, your confidence feels fragile, or you’re overfunctioning just to feel safe, this is your episode.

➤ Learn more about Sara Miley: https://fullcirclewellspring.com

 Your brand isn't your color palette. It’s not a purple frog or your favorite quote in cursive script. In Step 2 of my six-part series on building a successful coaching business, I explain why most coaching brands fail to connect—and what it takes to get yours aligned. Identity-Aligned Branding is based on who you actually are and the energy your clients already pick up from you. When your brand doesn’t match your energy, people don’t trust it. When it does? You become magnetic.

 If the phrase “sales call” makes you want to disappear into the floor, this episode is your reset button. Kristina Jensen (Intuitive Endotype™) brings her trauma-aware, connection-first approach to selling coaching—without scripts, pressure, or pretending to be someone you’re not.

We talk about the three biggest mistakes coaches make when trying to sell, how to turn discovery calls into trust-building conversations, and why your client’s first objection probably isn’t the real one. If you’ve ever been burned by bro-marketing or felt frozen during a pitch, this conversation is your healing salve.

Listen to more episodes: https://ravingcoaches.podbean.com/

Most coaches think the problem is visibility or fancy funnels. But the real issue? They don’t know what they actually do. In this solo episode of Raving Coaches, I kick off a six-part series on the six simple steps to building a profitable coaching business. Step one is all about knowing what makes you different — not your certifications, but your design. I share why the Endotype Formula is the shortcut to finding your unique business superpower and how you can use it to stand out from a sea of “just another coach” noise. Want help discovering what sets you apart? Take the Endotype Quiz,

Listen up coaches—this isn't your usual parenting podcast. Dinalynn Rosenbush, a 30‑year veteran speech‑language pathologist turned parenting coach, drops truth bombs about how kids really think. She explains why what looks like defiance is often language confusion or literal-mindedness. When parents learn to observe behavior non‑judgmentally and ask open questions like “Tell me what was in your mind…?”, magic happens: connection, understanding, and yes, actual progress.

If you’re tired of hearing “they just won’t listen,” this episode unpacks how to help parents step out of shame, lean into curiosity, and adopt “play as a mindset.” Trust us, this one will challenge how you view communication struggles—and give you next-level coaching tools.

➤ Dinalynn’s tools and podcast

 In this episode, I get into something most coaches avoid: their own resistance. And yes, I mean you. The part of you that thinks, “Ugh, I hate this. I don’t want to do … (marketing, accounting, sales, follow ups, etc).  I wish it would just go away.” That, my friend, is resistance. And it’s likely running the show in your business more than you realize.

I share a story that helped me feel the concept of resistance in my body—and why bending (instead of bracing) is the secret to taking back control. Whether you’re resisting your marketing, your pricing, or your next move, this is your call to get honest. Let’s name it and shift it together.