Getting Coaches Paid with Laura Hulleman

If you’ve ever frozen up mid-launch, doubted your pricing, or wondered whether you’re even cut out for this business—stop scrolling and hit play. In this episode, I talk with Cera Byer about the internal war coaches' fight between intuition and fear, embodiment and logic, survival and expansion.

Cera shares what it looks like to run a launch rooted in trust—not tactics. We discuss why so many coaches live in the fantasy of failure, how our nervous systems sabotage creativity, and what happens when you unfollow everyone and listen only to yourself.

If you're a coach building a business on big dreams and bigger feelings, this conversation will hit home.

Resources from Cera:

Not sure what coaching work you’re meant to do? Take the Endotype Formula quiz to find your business superpower.

Let’s be real: most coaches don’t actually know how to hire a marketing person. I’ve had too many conversations with brilliant coaches who ended up $30K in the hole with a beautiful website that doesn’t get them a single client.

In this episode of Raving Coaches, I’m breaking down exactly what to ask before you hire anyone for your marketing—whether it’s a designer, a copywriter, or a strategist. I’ll show you how to tell if they actually understand you and your business, and what kind of return you should be expecting. Most importantly, I’ll help you avoid the trap of hiring someone who gives you “visibility” but no clients. Because the truth is, marketing that doesn’t bring you clients is just expensive decoration.

Take the free Endotype Quiz to discover your coaching superpower: https://endotype.com

Let’s be honest—most conferences are a dumpster fire of awkward energy and sales pitches. This episode is about how to do it differently.

Pat Miller, the Idea Coach and creator of the Small Business Owners Community, has created a conference that’s built on actual community—not just cliques and cold coffee. In this episode, we break down how he intentionally curates the experience—from the minute someone buys a ticket, all the way through the steak dinner on day three. If you’re a coach running workshops, retreats, or your own event, this episode is your behind-the-scenes look at what makes people actually show up—and rave about it afterward.

Plus, we talk about:

Learn more Pat's work or attend the conference:

Coaches: Start with your unique message—Stop Calling Yourself a Coach 

Or book a Connection & Direction Call to get personalized help

I’ve had some incredible business coaches—and I’ve had some I couldn’t run from fast enough. In this episode, I’m pulling back the curtain and telling the truth about how to pick a coach who works with you, not over you. I talk about why we’re drawn to bossy coaches (hint: it's got something to do with our employee conditioning), why you need to ask better questions before hiring, and how to make sure you’re not just buying someone’s plug-and-play method that burns you out. If you’re about to hire support, listen to this first.

Resources and links I mention:

If you’ve ever shown up at a networking event and thought, “What the heck am I supposed to say?”—you’re not alone. In this episode, I’m pulling back the curtain on why networking can feel awkward and exhausting—and how your coaching superpowers can make it easier. I walk you through why you can’t network like your extroverted friend and how your Endotype shows you the rooms you belong in and how to add value once you're there. Oh, and yes—I go on a mini rant about the whole “ambivert” thing. You’ve been warned.

📌 Mentioned:

This is one of those conversations that stays with you. Sheila Williams (Protector Endotype™) is a coach doing powerful work with men—yes, men—who are showing up grumpy, resentful, and tired... and don’t know why. You’ll hear us talk about how society’s shifting expectations have left many men feeling unappreciated and unsure of their role, and how Sheila gently guides them toward reclaiming their confidence.

We dig into referral dynamics, marketing with “soft touch,” the difference between coaching men and women, and how your energy shows up before you even say a word. If you’ve ever coached a man—or loved one—who “doesn’t do emotions,” this episode is for you.

🔗 Sheila’s website: SheilaWilliamsCoaching.com

What happens when your nervous system resets everything—your identity, your voice, your business?

In this week’s episode of Raving Coaches, I sat down with Michelle Holling-Brooks, founder of Unbridled Change, whose journey through a near-death coma and complete memory loss led her to rebuild her life (and eventually her coaching practice) from the ground up. We talk about how horses became her first teachers in healing, and how intuition, energy, and presence have become the foundation of her work with clients today.

Michelle shares how she went from hiding behind what she calls her “science shield” to creating a powerful framework called The Bridge of Connection. She now helps clients move from fear into love—by befriending their nervous system, their inner critic, and every part of themselves they’ve been told to suppress. This one is for every coach who knows they’re still only showing 50% of what they’re capable of.

🌐 Michelle’s Website: unbridledchange.org

You love referrals—they’re warm leads, already primed to trust you. But are you making it easy for people to refer you? In this episode of Raving Coaches, I will tell you the truth of why most coaches (even you) struggle to get referrals and what you can do about it. 

You’ll learn how to craft shareable content that makes it easy for others to spread the word, how to train people to refer you in a way that feels natural, and when to ask for a referral (without feeling awkward). I also discuss my Stop Calling Yourself a Coach - Start Telling People What You Really Do course that helps you clarify your message so referrals become second nature.

Want to know your coaching superpower? Take the Endotype Formula Quiz, or if you’re ready to start speaking your clients language check out the course.: ravingcoaches.com/stopcoach

What happens when you stop trying to lead like someone else and start leading from your actual strengths? In this episode, leadership coach Tami Chapek shares how she went from corporate burnout to building a 9-coach company focused on authentic leadership development.

We dive into how your natural approach—not borrowed scripts—can build client trust, improve visibility, and set premium pricing that actually sells. Coaches will walk away with fresh insight into leadership as a marketing tool, and why confidence often starts with clarity. If you want to know more about your unique style, why not make your first step taking the Endotype Formula quiz at endotype.com

📍Learn more about Tami's work: www.weinspirewe.com

📍This is a mini-version of Tami's leadership inventory exercise: https://www.weinspirewe.com/leadership-freebie

You’ve probably heard it: “Create your ideal client avatar.” Maybe you’ve even filled out one of those worksheets asking what kind of music they like or where they grocery shop. Yeah… I’ve done it too. And I’m here to tell you—it’s a waste of time. In this solo episode of Raving Coaches, I break down why those avatars are based on myths (either you're describing yourself or just guessing), and what actually works instead. I’ll walk you through the three things that make up your real coaching sweet spot and how your Endotype reveals who you're built to help. If you’re ready to stop guessing and start marketing in a way that actually fits you, let’s go.

Links & Next Steps: