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Feeling like social media is just shouting into the void? You’re not alone. In this episode of Raving Coaches, Laura Hulleman breaks down why social media isn’t the magic bullet for growing your coaching business—and what actually works. She shares why platforms have shifted from relationship-building to glorified billboards, and how most coaches are missing the real steps that turn followers into paying clients. If you’re relying on social media to bring in leads, you need to hear this. Plus, learn how you CAN more effectively use social media as part of your marketing strategy in our 5-part social media podcast series https://ravingcoaches.com/social
Leaving a steady paycheck to start your own coaching business isn’t just a career shift—it’s a whole new way of thinking. In this episode, Wendy Herrmann (Contributor Endotype™) and I dive into what it really takes to move from employee to business owner without losing your mind in the process. She knows because she has done it successfully.
Wendy and I first connected through the book "My Walk My Way," to which I organized and Wendy contributed to. Our professional relationship deepened when Wendy said yes to my Identity Aligned branding, utilizing the Endotype Formula. This collaboration helped Wendy refine her brand identity as an Explorer, aligning her business authentically with her personality and values, and providing her with the tools to move forward confidently in her entrepreneurial journey.
In our fantastic conversation Wendy shares how she transitioned from a corporate role into consulting, coaching, and facilitation, why “personal growth is professional development,” and what she learned from experimenting, failing, and ultimately landing in the right place. Could patience be the skill you are missing as you develop your coaching business?
If you’ve been thinking about making a move—or are already mid-leap—this episode is packed with insights you can use right now.
🔗 https://greentableconsulting.com/
Hey friend, let’s cut through the noise—do you actually need a coaching certification, or is it just another thing keeping you from putting yourself out there? Does DISC, NLP, Fearless Living, John Maxwell certifications really make a difference to your clients? I DON’T THINK SO. So let’s talk about what really moves the needle in your coaching business.
If you’re stuck in the “I just need one more certification” trap, this episode is for you. Let’s get you paid!
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ
If you’re a coach trying to get in front of more of the right people, this episode is for you. Kimberly Crowe (Visionary Endotype), award-winning speaker and founder of Speakers Playhouse, shares her best strategies for leveraging podcasts and speaking engagements to grow your coaching business. Kimberly Crowe has helped countless experts get booked, get seen, and get clients—all by leveraging the power of speaking.
Kimberly and I discuss how to craft an irresistible talk title, why authenticity is your greatest marketing tool, and the simple framework (ROAD: Relish, Outsource, Automate, Delete) that keeps you focused on what truly moves your business forward. Learn how to make your message land, connect with the right audiences, and turn speaking opportunities into clients. Plus, don’t miss Kimberly’s invitation to Speakers Playhouse—your backstage pass to getting booked on more stages!
🔗 Links mentioned in this episode:
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ
Why do some coaches thrive while others spin their wheels? In this episode, Kathryn Ingle (Captain Endotype) joins me to tackle one of the biggest problems in the coaching world: the gap between knowing and doing. Kathryn has helped countless clients move beyond theory and into action, and she’s sharing the mindset shifts that can make all the difference.
We discuss why so many coaching businesses stall out, how to avoid common sales and marketing traps, and what it really takes to create a business that works for you. If you’ve ever felt stuck despite all the courses, strategies, and advice you’ve collected over the years, you’re going to want to hear this conversation.
Connect with Kathryn at her website.
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ
If you’ve been wondering how to actually use AI in your coaching business without losing your personal touch, let me break it down for you. In this episode, I’m sharing exactly what AI tools I use—like Fathom Notetaker for instant meeting summaries and ChatGPT (trained with my brand voice) to create blogs, social posts, and website content. These tools save me time, help my clients stay on track, and make marketing feel way easier. But more importantly, I’ll show you how I use AI without losing the authenticity and connection that make a great coach irreplaceable.
Enough talking theory— today I’m giving you practical, step-by-step ways to integrate AI into your workflow today. And if you want even more hands-on help, let’s book a strategy session and finally make your messaging click.
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ
If you’re a coach who’s navigating those first crucial years in business, you do not want to miss this episode. Tammy Johnston is THE Hold Your Hand and Kick Your Ass Business Coach, and she’s spent over 20 years helping new entrepreneurs build sustainable, successful businesses. She’s not here to sell you a magic bullet—because it doesn’t exist—but she is here to make sure you’ve got the foundational skills to survive and thrive. In this conversation, Tammy lays it all out: why so many new business owners struggle, what habits and mindsets actually make the difference, and how to stop taking business advice from broke friends and family.
We also tackle one of the biggest traps new coaches fall into—focusing on the wrong things, like perfecting their logo instead of actually getting clients. Tammy shares hard-earned lessons on setting up systems, managing finances, and shifting from an employee mindset to a business owner mindset. Plus, she gets real about the courage it takes to run a business and how she made the leap herself. If you’re ready for a dose of practical, no-nonsense advice that will actually move your business forward, this is the episode for you.
Visit Tammy at her website or her Instagram.
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ
Like it or not, AI is impacting the coaching industry. With fears swirling about AI replacing coaches or stealing intellectual property, I offer a new bold perspective on why great coaches have nothing to worry about. I explains how your coaching superpowers are uniquely human traits that AI can’t replicate. If you’re unsure what makes your coaching business stand out, I share how identifying and leveraging the gifts only you can bring could transform your business. I even teases how the Endotype Formula, my personality profiling system, can help you uncover your true coaching superpowers.
Tune in to hear my take on when and how AI can be a helpful tool for coaches—and when it’s better to rely on your expertise. If you’ve been wondering how to navigate AI as a coach, this episode is full of practical advice you can start using today.
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ
Hey coach, as we step into 2025, it’s time to reflect on what worked last year and what didn’t. What are you leaving behind from 2024? What strategies, tools, or approaches are you doubling down on this year? In this special episode of my podcast, I walk you through how to identify the actions and systems that actually generated results for your business—and how to amplify them in a way that aligns with your goals and real life. Are you spending time and money on tactics that just aren’t cutting it, like ineffective ads or partnerships? I’ve been there too, and I’m here to share how I made some strategic shifts that brought clarity and more leads from my podcast in particular.
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ
From the publisher's feed
Getting Coaches Paid with Laura Hulleman is for life coaches, business coaches, relationship coaches, health and fitness coaches, career coaches, executive coaches, and other professional coaches who want more clients, better leads, and a profitable coaching business.
You may be an excellent coach and still have no idea how to consistently find coaching clients, explain what you do, generate leads, market your coaching business, or confidently sell your services. That's because learning how to coach and learning how to build a coaching business are two very different skill sets.
Whether you're becoming a coach, starting your first coaching business, or you're already established and want to grow, the business problems are often the same: finding the right people, getting potential clients interested, talking clearly about what you do, making offers, having sales conversations, and getting paid for your work.
Laura Hulleman is a business and marketing strategist for coaches and the creator of the Endotype Formula™. She helps coaches understand how they are wired, identify the business strategies that fit them, and build a coaching business they actually enjoy running instead of blindly following somebody else's formula.
On Getting Coaches Paid, Laura talks about the practical business skills most coaches were never taught, including getting coaching clients, lead generation for coaches, marketing a coaching business, messaging, networking, offers, sales conversations, and growing a profitable coaching business.
Some episodes are straight-talking strategy and teaching from Laura. Others feature coaches and business experts sharing what's actually working, what hasn't worked, and what they've learned along the way.
The business of getting coaches paid.