The growth in Free, Ad-Supported Television (FAST) is impacting media markets as consumers blend new forms of consumption. FAST has become a notable player, generating billions in ad revenue and improving and increasing the content available. It’s still a small percentage of the Streaming Video On-Demand (SVOD) revenues, particularly in Europe, but the relatively low cost to spin up new channels is letting it address new and niche media content. It’s not all Baywatch and Bob Ross any more.