In this episode, Jared Judge delves into a common challenge faced by gigging musicians – the frustration of being ghosted by potential clients. He explores the intricacies of lead quality and highlights the fact that not all leads are created equal. Discover how to improve your closing ratio, even when dealing with lower-quality leads, by implementing a long-term email nurture campaign. Jared's insights will equip you with the strategies needed to transform hesitant inquiries into enthusiastic bookings. Don't miss out on this episode's actionable advice, tailored to musicians striving to thrive in the competitive music industry.