Getting Granular

Getting Granular

By GranularBusinessTechnologyEducation
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Getting Granular episodes

  • Leadership Series: FreshFin Poké, Nate Arkush

    What you’ll learn in this episode of Getting Granular:

    • Nate’s unique background in the food and service industry
    • How Nate and his team conducted the ideation of FreshFin
    • How FreshFin experimented with running their digital ads in-house
    • How FreshFin’s website and social media has built their brand
    • Nate’s decision to outsource digital ad management to Granular
    • Which digital channels have worked best for FreshFin, and why

    39 min
  • PPC Origins - Jason Stinnett

    SHOW NOTES

    What you’ll learn in this episode of Getting Granular:
    Jason’s story of how he started working in PPC – 1:00
    What keeps Jason interested in PPC – 2:40
    What did paid search look like 10 years ago – 4:00
    What are the biggest trends in the future of PPC – 5:00
    Jason’s thoughts on AI and machine learning in paid search - 6:00
    How should marketer approach privacy concerns with paid media – 7:00
    Jason’s approach to ROI and reporting - 8:00
    Jason’s specializations and the verticals he’s passionate about – 10:00
    What it’s like to work at Granular – 11:30

    13 min
  • Geofencing

    What you’ll learn in this episode of Getting Granular:

    Why there should be a conversation around geofencing – 2:00
    The difference between geofencing and geotargeting – 3:30
    How geotargeting actually works within Google, Bing, Facebook and other ad platforms – 5:00
    Who is selling geofencing and how they are selling it – 6:40
    Why geofencing is gaining traction in the market – 7:40
    What companies we talk to are saying about agencies selling geofencing – 8:30
    Capabilities of geofencing, fact or fiction – 10:00
    Real world examples of geotargeting strategy – 14:00
    How geofencing could be in violation of privacy laws – 17:00
    Granular’s approach when a new client wants geofencing – 20:00
    How Granular uses geotargeting for our clients – 23:30

    38 min
  • The Perfect PPC Manager

    What you’ll learn in this episode of Getting Granular:

    Mike’s story of his client management style when he started in PPC and how it has changed over time – 5:00
    Stories from Mike and Jordon about situations outside of PPC that impacted PPC results and how to report back to a client - 6:45
    Examples of how business needs can change with a client and how it can impact PPC results and what a PPC manager can do to help – 9:00
    What the signals and signs you should be looking for in a PPC manager – 11:00
    How a PPC manager should react when mistakes are made or goals are not met – 14:50
    The pitfalls of hiring professional service companies and best practices to vet them – 20:00
    What communication and time management with a good account manager should look like – 25:00

    30 min
  • The Value of Bing

    What you’ll learn in this episode of Getting Granular:

    • How Bing Ads can drive incremental revenue for your business
    • Where Bing fits into the marketing funnel
    • Interesting Bing facts (66 Million users exclusively on Bing!) 3:38
    • How Google Ads and Bing Ads are Similar and Different
    • Why it’s so easy to transition into Bing from Google 4:55
    • ROI reasoning behind running Bing Ads 9:19
    • Target LinkedIn users in Bing 11:05
    • 3 Reasons to use Bing if Google is already working well for you 17:06
    • Widen the marketing funnel, don’t go up it too fast 22:07
    • How to get free money (coupons) for Bing Ads

    27 min

About Getting Granular

From the publisher's feed

Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about…