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Getting Granular
Getting Granular episodes
- Keeping the Granular Culture
- Granular’s approach to team communication and staying connected (1:51)
- Tools the team uses (5:15)
- How Granular was already set up for a remote environment (8:52)
- Onboarding a new employee during the Safer at Home order (10:35)
- Understanding COVID-19 impact on our clients and how we can take care of them (21:35)
- Maintaining the normal perks for employees (30:00)
39 min - PPC Origins - Justin Lindh
- Discuss Justin’s path to paid search (1:31)
- How his career journey impacted his PPC approach (7:47)
- What the PPC landscape looked like at the beginning of his career (10:24)
- His opinion on the future of the paid media (14:42)
- His personal approach to client relationship (19:36)
- The importance of using relevant data to make informed decisions (21:12)
- Insights on franchise level business and their unique challenges (26:52)
32 min - PPC Origins - Anna Borchert
- Anna’s background and introduction to PPC (1:13)
- What keeps her interested (2:55)
- How audience-based targeting will evolve in the industry (4:24)
- Her personal approach to paid media (6:44)
- Setting expectations with clients on ROI (8:13)
- Some insights based on her expertise in eCommerce and social media (9:19)
- Her favorite channels to work with (11:23)
- Her favorite aspect of Granular culture(12:53)
15 min - Leadership Series: Brittany Einberger, Pabst Theater Group
What you’ll learn in this episode of Getting Granular:
- Brittany’s background in digital and how she landed at Pabst Theater Group (PTG)
- The marketing mix at PTG and why digital is a major focus for them
- How they approach marketing for each specific show and their process
- Brittany shares insight on search marketing and what they have learned running digital ads
- The different strategies to target local and out of town audiences
- Brittany’s thought on paid social media and how they use different platforms for each marketing goal
50 min - PPC Origins: Jeremy Packee
What you’ll learn in this episode of Getting Granular:
- Jeremy’s background in digital marketing and how he got into PPC
- How he started with paid social media for his own business
- Jeremy’s take on the current state of paid media and audience targeting
- A little NBA and Milwaukee Bucks talk from the 2018-2019 season
37 min - PPC Origins: Ian Segovia
What you'll learn in this episode:
• How Ian started his career in blogging and video
• The path Ian took to learn more about paid media• What the past, present, and future of paid media looks like• What keeps him engaged in the paid media field• How he maintains work life balance in the PPC space• His views on machine learning and AI coming into the field• Ian’s approach to client relations and how he handles reporting30 min - Why B2B Companies Need A Paid Social Strategy: Getting Granular
What you’ll learn in this episode of Getting Granular:
• How B2B companies can gain traction through paid social media
• How paid social media can fit into the key attributes of a B2B strategy• How to research where your audience is on the internet• How to take advantage of targeting capabilities on social media platforms• How Facebook’s algorithms can impact a social media strategy• The types of content that work best for paid social media• How paid social media can help boost trade shows and other marketing efforts• How to measure campaigns and consider multi-touch attribution• How and why paid social media keeps your content alive for longer42 min - PPC Origins - MacKenzie Krantz
What you’ll learn in this episode of Getting Granular:
• MacKenzie’s background and how she started learning PPC
• Why MacKenzie likes working in the PPC space and what keeps her motived• MacKenzie’s outlook on how paid digital media has progressed overtime• The future of paid digital media and how privacy policy can impact paid media• MacKenzie’s approach to balancing brand campaigns and shopping campaigns• How analytics and reporting factor in to building PPC accounts• Her specializations or unique skills in regards to managing paid media accounts• Unique challenges of marketing in the health care space• Facebook ads and the importance of remarketing strategies• What brought MacKenzie to Granular and her favorite aspects of working at Granular20 min - Facebook Ads vs Boosted Posts: Getting Granular
What You’ll Learn in this Episode of Getting Granular:
• What boosting a Facebook post means and when it should be used
• What makes boosting different than running Facebook ads• The ad unit options available in Facebook ads, opposed to boosted posts• Where boosted posts are shown vs where Facebook ads are shown• The audience targeting options available between Facebook ads and boosted posts• How creative can be different between Facebook ads and boosted posts12 min - PPC Origins: Chris Cesar
What you’ll learn in this episode of Getting Granular:
- Chris' story of how we started his career in marketing
- How Chris fell into PPC and paid digital media
- What makes him love PPC and what keeps him interested in the field
- How early failures can turn into career guiding lessons
- How Chris sees the future of PPC and what the newest trends will be
- Chris' approach to reporting ROI and analytics to clients
- Chris' thoughts on onboarding new clients and improving established accounts
- What makes up a good B2B strategy
- What brought Chris to Granular and what he likes the most about Granular
32 min
About Getting Granular
From the publisher's feed
Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about…
the industry. Based in Milwaukee, and laser-focused on PPC.