Welcome back to Small Business School! Today I am excited to chat with Jamie Cornish, co-founder of TGIM Local, a business coaching and consulting company where she helps entrepreneurs grow through powerful marketing strategies and paid advertising. Jamie has a background in direct response marketing, and has helped many business owners simplify their marketing and attract their dream clients.

Together we discuss the importance of understanding your marketing spend, leveraging your time, and mastering the fundamentals to grow your business. We dive into why marketing is an investment and how learning to do it yourself can save money and deliver long-term results!

Topics Covered:

• Jamie’s journey from brand photographer to marketing agency co-owner.
• Why direct response marketing is critical for tracking success and improving campaigns.
• The importance of authority marketing and pre-selling through strategic content.
• Calculating lifetime value and customer acquisition costs to run effective campaigns.
• The value of investing in client acquisition and understanding your marketing ROI.
• How to leverage your time effectively and know when to delegate marketing tasks.
• Having a clear message and core values to connect with your audience.
• Why marketing is a fundamental skill every business owner needs to master.

Having a solid marketing strategy in place can help you scale and save money, all while building stronger connections with your audience. 

Reach out to Jamie on Instagram to connect more with her!

Jamie’s Links:
Instagram
TGIM Local Website

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!