Ginignite

Welcome To The Gin Ignite Podcast

Whether you want to party or have a quiet night in gin will ignite

News

Welcome

• Hello and Welcome to Episode 28

Maidstone Distillery

• Discovered through Tammy @forcocktailsake
• Happy Thanksgiving Post
• George Bishop London Dry which boast 15 botanics and a warm Mediterranean orange combine with delicate spice
• Ranscombe Wild Small Batch Gin - floral notes on the nose are deceptive, as at first sip descends into dark pine forrest notes
• Sharps Toffee Liqueur - based on toffee created by grocery shop Edward Sharp

Black Friday

• Hope you got a good Black Friday deal
• Stockport Gin had some great deals and I managed to bag three bottles on Black Friday - 25% off
• Lavaspirits had some great deals with 20% off
• The Only Way Is Gin had some good deal with 15% off

Christmas

• Please support your local or favourite distilleries. Mine are growing by the day !!
• Stockport Gin - their lockdown boxes are amazing as well as their gin filled baubles. Lots of things selling out so be quick. They have loads of gifts from stocking fillers, secret Santa's gifts, to luxury gift boxes, glasses, mugs and much more!
• The Edge Gin - great offers for their gins as well as liqueurs, glasses and chocolates. Lockdown 2 offer and Free Shipping over £40
• Pitwheel Distillery - new Orange and Ginger gin as well as all their old favourites
• The Gower Gin Company - 6 of their gins all in one box, Sloe Gin and festive 3 (Sloe Gin, Bara Brith and Pinwydd)
• Massingberd-Mundy get a £10 voucher back

Review

• Reviews really help the podcast in a given podcast directory. So if you did have a chance to review the podcast I would be most grateful

Weekly Gin Recommendation

Weekly Gin Recommendation - Lind & Lime Gin from the Leith Distillery

• I was introduced to this gin by Brit from The Botanical Trading Company. It was my November box.
• For some reason whenever I get citrus gin I think it is going to be too full or sugar or it will be so citrus that the juniper will just get lost.
• I should not really think like this the l’Orange gin from The Edge Gin or Twist of Lime from Stockport gin.
• So I have to say initially I was a tad disappointed when I received this. I had an initial taste and can say that this pre-conception was misguided because it was absolutely lovely.
• As you will see this is very versatile gin with the martini’s I will be putting out this week.
• The nose of the gin is a subtle lime
• The flavour profile is really interesting. It starts with a brief moment where there is no apparent taste, then the lime lingers. The lime is not sweet and it is not tart it is just delightful. The flavour profile continues with a dry taste and then here is a brief heat from alcohol.
• This gin is so versatile. I would be quite happy to have this as a sipping gin either with or without ice
• I added some Mediterranean tonic and the G&T is sensational. It lifts the lime. I could drink this all day. It would make a great summers day drink.
• This gin is so smooth that I would love to have this in a dry martini.
• It is also so versatile and can be put into cocktails. I have tried in a Tom Collins, Breakfast Martini and a Dry Martini of Sorts
• This is a sensational gin and one which has a proud place on my gin shelf. I heartfelt thank you to the Botanical Trading company and a slight worry on my behalf that there will not be a lot left because I am enjoying it too much

Charlie and Mike from Charles & Mike Distillers

How did you start on your distilling journey ?

• Invited on a Christmas party to City of London Distillery
• Really enjoyed process to choose botanicals and create a gin
• Mike admits that his gin was not as good as Charlie’s
• Decided that it was something that they wanted to do
• Bought a still from eBay, vodka and botanicals and started experimenting
• Made a few types of gin some good, some bad
• Came up with one gin and gave out to friends and family to check that it was not just their view that this gin was ok
• Decided that the wanted to do this properly so went on HMRC site and found quite easy to setup a distillery
• Got licence for personal consumption first
• Quite easy to get licence for commercial use. HMRC were really quite careful
• Used Dymo label to create first bottle label. Look like what you would find in a science lab
• Really popular so continued to make whilst obtaining the licences they needed to go commercial
• In order to get the licence you need a VAT number and in order to have a VAT number you have to incorporate a company
• One thing led to another and they ended up with a fully incorporated company and one thing led to another and by 11th March 2020 had all licences in place 
• Thing really crazy when first received shipment of duty stamps
• At that point Big 7 Version 1.0
• How do we turn into something different ? Wanted to add Chamomile but had to be careful too little can’t taste but too much get liquorice taste
• Took 12 runs to get to Big 7

What difficulties did you have filling bottles ?

• Both new to this. Had to become experts in everything from environmental health to food safety
• Alcohol can change volume dependent on ambient temperature
• Initially filled by volume but when the temperature changed the alcohol went up or down
• Always having to top up
• Discovered after visiting another distiller that needed to do measurement by weight and not volume
• Some Big 7 1.0 may have more gin because topping up.
• Thought distilling would be the hard part
• Now the issue is bottling and labelling and all the other items that go from filling to getting the bottle to consumers

What issues have you had with labelling ?

• Shared label with friend in Scotland but wanted to improve the design.
• Put in touch with Andrea who works at Avian in Dundee, Scotland
• Really amazing 
• Have to sign the label off about twelve times before goes to print
• Got to printers but the printing machine has broken
• Waiting company to fix it
• Do think it is a conspiracy
• This is where naivity shows up because everything takes longer when larger commercial quantities
• Had to adjust to bigger quantities
• Decided to reduce remaining stock once had final designs and labels and sold through in a couple of days thinking they would go live
• That was 3.5 months ago
• Have had time to move into new distilleries and get new website setup

What have you changed on the website ?

• Website setup really quickly. First website was online shop
• New website was more about the spirits
• A bit about our story
• Botanicals used and service

How is the new distillery ?

• Originally worked out of their friends Matt’s outbuilding in his big garden
• Took about a month to setup
• Matt was a great host and made coffees and teas
• Setup all the licences etc and the fire certificates
• Then were looking for new premises 
• Found quite a few but were quite large
• Went walked in. Had holes in the wall, sofas and a dead fridge
• Said would take it and landlord said would fix it before moving in
• When moved in was imaculate. All the wall had been fixed. painted. Plastic wall guards
• Biggest issue was most places wanted 6 months deposit in advance
• Fully licensed to go. Much swifter this time because new what doing

How do you distill the Big 7 ?

• All botanicals directly in the still at about 93 ABV. No maceration.
• Take out of still and bring down to 40% ABV
• Were going for 42% originally but found much nicer at 40%
• London Essence Grapefruit and Rosemary tonic
• Have to be careful not to take too much gins which did in future runs
• Re-use the tails

What are the stills called ?

• Two stills
• One is called Ham after a friend
• The other one is unamed
• May have a competition

 

How did the bottle delivery go ?

• Nervous
• Did not have a forklift
• Farmer resolve this and dropped out of the still
• Quite uneven ground so a bit worried
• 1 ton of glass
• All went well in the end
• Going to bottle up today
• Hopefully labels will be coming

How did you get into gin in the first place ?

• Mike has been to loads of distillery
• Always stands out when see gin lane
• Edinburgh gin did tour and tasting
• Spending time with distillers and brands
• Charlie was strictly a Stella Artois man until about 5 years ago when started at the airport
• He was a Whiskey specialist
• Ended up into whiskey and then vodka
• Then started to get into gin
• Versatile spirit
• Gordons was the only gin brand before that
• Different relationship with alcohol
• Both have move to cognac
• Love tequila

What are your flavour go to’s ?

• Charlie had bland flavours before that is why went for big flavours. Appreciate big flavours in gin.
• Mike likes citrus like flavour.
• Trying to go for a more masculine bottle of gin.
• Chamomile gives long lasting finish

How would you describe the flavour profile for the Big 7 ?

• Called big 7 because have 7 big flavours
• Juniper is key and cuts through all flavours
• Chamomile also huge flavour so had to balance the flavour with juniper
• Once achieved that and got the lemongrass and bay leaves involved then started to create citrus charactristic neat with ice or tonic

What’s the influence for Sloe gin ?

• Charlie’s Mum likes this
• Would not be true distiller if did not create a Sloe gin at Christmas
• Mike in lockdown kept on passing sloes when walking with his 5 year old daughter
• Decided to pick them
• They have been in the gin for ages
• Not just with neutral spirit actually Big 7 gin
• At 28 percent
• Very clear colour
• Put through filter to make sure that no residue from Sloes

What prompted you to re-brand rather than going with existing label and website ?

• Always the plan
• Label meant to be classic and to the best of their ability
• Re-branding on the cards and needs to be done at the right time.
• Re-branding early on not ideal but price worth paying if can only do well but can only be once
• Pull on strings of those people that already know

How would you describe the brand ?

• Two sides Charles & Mike Distilling and Big Seven
• Original idea just to distill spirit. Want to eventually have beer / Mezcal / other spirits
• Currently it seems as though they are a gin only brand
• As they have traction they will continue down this road but do eventually want to get back to distilling other things
• Can get access to them
• https://www.charlesandmike.com
• https://www.bigsevengin.com
• Big 7 is now a brand in it’s own right

What does the brand mean to you ?

• To Mike, his baby. The one they love and nurture until it leaves home
• From Charlie it has been a massive learning experience. Humbling to start from the beginning
• Really like to see what the brand is becoming

What is next for the brand ?

• Big things
• Quite a lot of interest in the gin itself
• Need to make sure have the right licences to supply and have the correct amount of stocks
• Next will get a licence to allow into wholesales
• Have wonderful sales manager Vicki who will be spearheading this approach as she has a lot of experience in the industry
• New flavours coming. Blackberry is scheduled for next year
• Most important in new flavours is what complements the gin
• Lots of ideas for limited editions with vodka and cognac

How can people getting in contact ?

• https://www.charlesandmike.com
• https://www.bigsevengin.com
• Twitter
• Facebook
• Instagram

What is your favourite gin other thank your own and how would you serve it ?

• Charlies favourite is Warners Rhubarb 
• Run by Tom Warner, who is a legend
• Would serve with ginger ale
• Mike The English Spirit Dr J’s Gin, Use Macadamia nuts
• Gives amazing flavour for gin
• Also use for base for Lemon gin
• Serve with a normal tonic not a light one
• Half measure of tonic

What does gin mean to you ?

• Hard one for Charlie but extension to love affair currently going through with spirits.
• Only started to appreciate spirit within last 5 years
• Likes Whiskey but not very social there is a time and place to have it
• With gin get the best of both worlds can drink high quality spirit with great depth of flavours and this can also be a long drink. Gin is no1 social drink
• For Mike gin is absolute madness. So many gins on market and so many different variations. People that you meet all the way are amazing. Crazy world
• Bought triple pack of The Edge Gin 
• Amazing backdrop to gin

Instagram Community Shout Out

• Maxine from @thetealbar
• I love your Christmas Countdown post with your great post of part of your gin collection. I can see the Whitley Neil shelf and also see Mermaid Gin, both versions and Martin Miller to name a few.
• I also liked your post on Aintree gin. I love the blue colour of blueberry blast and the juniper berries and a couple of other goodies which I am not sure what they are.
• I also love your other post of Aintree Gin Kiwi fruit. I can’t believe the colour of that one either a light green. It is also impressive that it has 15 botanicals. Love the serve with a couple of Kiwis
• I really liked November’s craft gin club with the Cape Town inspired backdrop. Really think the picture is sensational. I had not liked it for some reason because it got lost in my feed and not commented. Now rectified.
• I really loved the @crayshaw post of their orange zest gin and the miniatures. Loved the picture and loved the glass that came with it all from Hensol Castle Distillery
• Loved your Strawberry Laces gin from Asda and your display.
• Always love your displays at the Teal Bar and love the colour and the way you present the gins.
• Keep it up.
• I will be adding you to my stories all week.

Get In Contact

• IM me at @ginignite Instagram or @ginignite on Twitter
• E-Mail me at [email protected]
• If you have ideas IM me or e-mail at [email protected]
• If you want to be on the show then IM me or e-mail me at [email protected]

Final Thought

• The thing that I like about the gin community that I have met so far is that no one judges anyone for what they believe, what they look like or who they choose to be.
• The world would be a better place if everyone took that view.
• Grab your drink, toast those you love, enjoy your weekend and whether your decide to party or stay in I will be with you in spirit !!!
• Seriously though enjoy your weekend and I look forward to joining you for another episode next Friday.
• Cheers

Welcome To The Gin Ignite Podcast

Whether you want to party or have a quiet night in gin will ignite

News

Welcome

• Hello and Welcome to Episode 27

Collaboration

• It was lovely to see that Kate from Sip and Share and Brit from The Botanical Trading Company were getting together for some sensational offers.

The Botanical Trading Company

• This months bottle is Lind & Lime gin from Port Leith Distillery
• Lovely Lime based gin. I tried in a Tom Collins over the weekend and it was lovely.

Christmas

• Please support your local or favourite distilleries. Mine are growing by the day !!
• Stockport Gin - their lockdown boxes are amazing as well as their gin filled baubles
• The Edge Gin - great offers for their gins as well as liqueurs, glasses and chocolates. Lockdown 2 offer and Free Shipping over £40
• Pitwheel Distillery - new Orange and Ginger gin as well as all their old favourites
• The Gower Gin Company - GŴYR Six Pack - 6 of their gins all in one box, Sloe Gin and festive 3 (Sloe Gin, Bara Brith and Pinwydd)
• Massingberd-Mundy get a £10 voucher back

Review

• Reviews really help the podcast in a given podcast directory. So if you did have a chance to review the podcast I would be most grateful

Weekly Gin Recommendation

Weekly Gin Recommendation - Lava Spirits Coffee Gin

• I take one sip and I am in Florence in Tuscany. 
• I have just come across the bridge as the sun is setting and settled down in a nice cafe in the city.
• There is lots of hustle and bustle but I am I am having this gin and savouring a moment.
• The nose of this gin is initially a London Dry but very soon the aroma turns to coffee.
• The coffee is just so naturally sweet and I have not tasted coffee flavour like this since I last visited Small Batch in Worthing @sbcrworthing.
• The flavour profile starts with a smooth coffee taste which then goes to a sweeter coffee flavour.
• This is followed by juniper on your palette and then finally a resurgence of coffee.
• I cannot believe how two strong flavours like juniper and coffee can be fused together and that this only took 18 months. 
• The fusion of these two flavours is magnificent and quite simply is a feat of taste engineering.
• I paired this with a Mediterranean tonic to test it as a long serve. 
• Given the flavour profile I should have probably broken with testing protocol and gone with one of Coca Cola’s dark spirit mixers as Laura suggested.
• The possibilities of this drink really lie with mixologists in my opinion. Obvious choices are an espresso martini but I think this would be a fantastic addition to most cocktails given the unique flavour profile.
• I am not surprised this gin has already one an award and given it’s uniqueness I think it maybe destined for many more.
• Congratulation Laura for sticking to your artisan ways, listening to your friends and for creating Lava Spirits. Mixologist all over the world are thanking you for a new unique flavour to add to their creations

Tammy Jackson From @forCocktailSake

What made you want to setup Tammy Jackson HQ ?

• Way too much business travel
• Social media up and coming
• Started working on social media for her mothers beauty salons

What did a typical day look like ?

• Contents planning week or month ahead
• Ran workshops for women networking group
• Started with Twitter, Facebook, Google Plus and then Instagram

What makes an Instagram account different ?

• Inject your own personality
• Base on you because you are unique
• Network with like minded people

What makes a good post ?

• One day will post something that spent ages on and does not do well
• Sometimes just spend less time and send something out and it blows up with loads of likes, shares and comments
• It can be a gamble.
• Always go back to why did you start your account ?
• What do you followers like ?

How would you bring more personality ?

• Share or showcase something that is personal to you
• Bring your persona to it and the look and feel of who you are.
• Make you more relateable
• Consistency is key
• Followers need to know what to expect on Instagram
• Always beautifully styled
• Tammy tries to post everyday and sometimes takes time off.
• Not volume.
• Quality over quantity

Distilleries

How can a distillery differentiate from the competion ?

• Find something unique to your brand.
• Should have USP
• Build transparency
• Show behind the scenes
• Tell a story
• Thats when you find your key buyers
• Thats how you get their attention
• Makes personable. Not just product on shelf

How would you introduce a new gin ?

• Use teasers
• Brentingby Gin are doing limited editions with artists
• Gain engagement
• Build anticipation and excitement

What is the best way to show behind the scenes ?

• Taking highlights of the day
• Any changes such as changing still. Ask people to name new still
• Meeting the team - Duck and Crutch gin are good examples

Other key strategies

• Giveaway every so often
• Taking some good photos. Good photos are a important
• Need to present and transparent
• Important to connect. Finding your client and talk to them on Instagram.

How did for @forcocktailsake come about ?

• Love writing and social media
• With illness struggled string sentance together
• Try and retrain brain to write a blog
• Wanted something short and succinct
• Thought about interests health and fashion but meant keeping up with trends.
• Also enjoys food but difficult as in family of 4 all with different dietary requirements
• Remembered back to entertaining.
• Always create cocktail when guests arrive.
• Could share this.

How did you come in the name ?

• Tongue in cheek
• Bourne out of frustration

What does the brand represent ?

• Healing journey
• Creative outlet
• Something positive
• Went down cocktails because simple.
• Helped her learn and grow

How did the lives start ?

• Bourne out of lockdown
• Needed more video content from mix and match and @forcocktailsake
• Choosing Paul to do it made sense as he is a professional bar person.
• He is the professional and Tammy is the home bartender.
• Paul also does recipe development for brands and bars
• It was nice that they both had company

What factors would you take into consideration when choosing a gin ?

• Need to sip it neat
• If it works in a Martini a very good idea
• Has to be juniper led
• Like the gin to stand up against other ingredients
• Prefer to be more citrus based but do also like Coastal and Savoury gins
• Ben mentioned The Edge L’Orange gin. Very subtle orange based taste right the way through the flavour profile.

How would you start cocktail making ?

• Start with the basics
• Good start is with a sour if not a cocktail person
• Start experimenting with different syrups and infusions
• When Tammy is feeling uninspired she always goes back to basics.

How do you source spirits ?

• Very fortunate that a lot of brands allow to try out products
• Broad understanding of base sprits
• Excited about Starlino brand especially as it comes from Malfy gin

How did you come up with the negroni in a recent live ?

• Started with base spirit and looked at botanicals
• For example jaisalmergin has tea botanicals so this is why infused with Butterly peas flow tea and Lemon rind.
• Campari worked with cardamon pods and the Starlino Rosso infused with marinated figs.
• A lot of food inspiration.

How can you changes these cocktails ?

• Negroni - how would make it less dry ?
• Swap out with Aperol
• Campari infusion with strawberry or muddle them
• Martini Cocktails - what are your favourite recipes ?
• London dry juniper led gin
• Dolin Vermouth, Starlino Vermouth, Londinio Vermouth
• Dirty martini
• Singapore Sling - how would you make it better ?
• If used something like Brockmans instead of a normal gin.
• Splash of pineapple juice complements those flavours
• Clover Club - how could you remove the lime element ?
• Go with grapefruit instead.
• Always a good go to.

What is your creative process for designing a signature cocktail ?

• Look at botanicals and what would complement those to enhanced and elevate those flavours
• Juice, citrus or herbs or infusion. Ice cubes as well
• Recipes that people will want now
• Experiment with food to understand how to combine flavours

What should a company look for in a mixologist ?

• Finding someone who’s style fits the brand
• Finding someone who will take the time to get to know the product

How do you continue to be creative ?

• Experiences from magazine, Instagram trend, fashion trend or TV
• International days very good to showcase

How can people get in touch ?

@forcocktailsake on Instagram

What is your favourite gin and how would you serve it ?

• Can’t say particular brand
• Seasonality plays importance, mood, occasion
• Juniper forward, London dry citrus, coastal or savoury
• Serve as dirty martini

What does gin / spirits mean to you ?

• Opportunity to create more than just a drink
• Part of healing journey
• Symbol of celebration - personally, sharing with friends, entertaining and Friday night after work with hubby.
• Drink Aware importantance of Sipping a cocktail
• Real positive

Instagram Community Shout Out

• Cassia @ginqueen_kilpatrick
• In week 4 you were my Instagram shoutout but last week I righted the wrongs with @girls_on_gin. Now I am writing the wrongs with you.
• Why am I doing this ? You were the first real supporter of @ginignite and were the first to comment. I have never forgotten this.
• Liked your post on Brentingby gin. Liked the sound of the pairing with Elderflower tonic although I am not sure about the tabasco !!
• The Orange and Passionfruit Murphy’s gin post was interesting. I really like this but I think I prefer the Pomegranate and Kaffir Lime. Loved your serve ! You need to also try a breakfast martini !! Thank you for the steer towards this from Cheshire Mobile Bars
• I really thought your 8 days a week post was inspired with the combination of Aviation gin, one I have yet to try, Aperol and St Germain Elderflower liqueur. Sounds very interesting.
• Liked the addition of satsuma and basil to bring out the flavours of the Murphys Pomegranate and Kaffir lime. This is one I definitely need to try at some point.
• Also enjoyed your review of Stanger and Sons from the Craft Gin club and the London Essence Co Blood Orange and Elderflower tonic. It was a really lovely serve. It is also such a lovely gin.
• Thank you very much for you support of both the @ginignite account and the podcast.
• I will be adding you to my stories all week.

Get In Contact

• IM me at @ginignite Instagram or @ginignite on Twitter
• E-Mail me at [email protected]
• If you have ideas IM me or e-mail at [email protected]
• If you want to be on the show then IM me or e-mail me at [email protected]

Final Thought

• The thing that I like about the gin community that I have met so far is that no one judges anyone for what they believe, what they look like or who they choose to be.
• The world would be a better place if everyone took that view.
• Grab your drink, toast those you love, enjoy your weekend and whether your decide to party or stay in I will be with you in spirit !!!
• Seriously though enjoy your weekend and I look forward to joining you for another episode next Friday.
• Cheers

Welcome To The Gin Ignite Podcast

Whether you want to party or have a quiet night in gin will ignite

News

Welcome

• Hello and Welcome to Episode 26

The Only Way Is Gin

• It was official on Monday 16th November 2020 the only way is gin gin went live
• Premium in taste with an understated flamboyance.
• 9 natural botanicals are carefully selected to produce a smooth and sophisticated dry gin.
• Exotic and sweet, first the aroma of orange blossom.
• The fresh citrus burst.
• Poppy seeds provide a long, lingering finish.
• Serve with a slice of pink grapefruit to create the perfect gin and tonic.
• Congratulations Nikki so pleased for you.

Christmas Gifts

• Please support your local and favourite distilleries for Christmas.
• Massingberd-Mundy - meet the family back £5 gets you their two sensation gins. Order one of the main gins and get a £10 voucher per order.
• The Edge Gin has a lockdown offer at the moment lockdown2 and if you spend £40 or above get free shipping. Mulled Pear.
• Pitwheel Distillery - orange and ginger gin sounds like a great winter warmer for the Christmas period
• Otterbeck Distillery have got a few lovely gifts of coasters and glasses as well as their signature cotton gin and limited edition winter cotton gin
• Stockport Gin - bauble selections are a back but stock is going fast and they have great lockdown bundles 3 gins for £100 or 4 gins and 8 tonics for £140
• I'm so tempted by the The Gower Gin Company GŴYR Six Pack

Subscriptions

• Craft Gin Club
• The Botanical Trading Company

Gin To My Tonic

• With so many Christmas markets cancelled the Gin To My Tonic are having a virtual GinMas on 4-6th December
• Go to https://thegintomytonic.com/shop/virtual-christmas-market/ to find out more
• It cost £10.00 or if you order GinMas 5cl samples then you can get admission free.

LAW Gin

• If there is a UK distributor who wishes to bring LAW gin to the UK then please get in touch with me or with LAW gin directly.
• It would be great to get this in the UK’s hands for Christmas !!

Cheshire Mobile Bars

• Don’t want to shake your own cocktails on Christmas Day but you want extra special drink ? Why not checkout Cheshire Mobile Bars national cocktail delivery service. Proper professional bartender cocktails sent directly to your door !! Want to know more continue listening to this podcast.

Review

• Reviews really help the podcast in a given podcast directory. So if you did have a chance to review the podcast I would be most grateful

Weekly Gin Recommendation

The Gower Gin Company - Bara Brith Gin

• The Gower Gin company are in my favourite part of Wales.
• I think I am slightly biased given that I was born there and lived in that area for 4 years.
• Bara Brith is a Welsh tea bread with dried fruit
• The thing I like about the Gower Gin Company is their expertise in blending botanicals. Everything is seamless. For example their use of ginger adds heat and give you a gorgeous flavour but does overpower your palette like it does in so many other gins
• The nose reminds me of Christmas time and that dried fruit smell you get from mixing up Christmas pudding but not as overpowering. The aroma is very subtle.
• The flavour profile is very interesting when tasting it neat it starts with dry juniper taste followed by a sweetness which meanders into a bit of heat from the alcohol and the end of the profile is sweet.
• The taste is a triumph. You get the ginger and spices and the tea stained fruit giving you the sense of eating Bara Brith bread. It is a unique taste which is hard to describe in words but one which I adore.
• I tested with Mediterranean tonic and it was a very pleasant G&T. It would work really well with any standard light tonics. I would not pair it with Elderflower but I would consider an orange based tonic instead.
• The smoothness of this gin would lend itself to be a dry martini and I would love to try it, albeit only on a cold winters day.
• I think this would be a welcome addition too many cocktails.
• This is a definite keeper and will be one I will be adding to the long list of gins that I want to buy and one that I would thoroughly recommend if nothing else that it is so different from other gins that I own.

Paul from Stockport Gin

What were you both doing before March 2019 ? 

• Paul worked for a large architectural practice in Manchester since 2003
• Cheryl worked in her own business doing hair extensions

What gave Cheryl the final push to go full time and for you to eventually go part time ?

• Launched in March 2019
• The demand in four weeks after launch for their original gins was such that it was not feasible to work in the day and make gin, label and bottle at night as well as look after two young children
• Cheryl took the step first to go full time in the gin business
• 12 months ago Paul reduced his hours

You were both adamant that it was going to be called Stockport Gin. What were some of the other suggestions put to you ?

• There was only one option for Paul and Cheryl and wanted to represent their town
• Always love to try local gins when away but when came home there was no Stockport gin
• You could get a local gin from Cheshire or Lancashire but there was no gin from Stockport
• Paul and Cheryl had always said that someone should do a Stockport Gin but no one did. So they did !!
• Other people said don’t call it Stockport because it will limit you
• They knew that simply was not the case and they wanted to prove that person wrong
• Ultimately people enjoy what is in the bottle and the story that is behind it
• Important that the product in the bottle tells the story as well as the name on the front
• Their gin is for their town
• Not only promote themselves but also the town

You are craft gin enthusiasts. What attracts you to a particular craft gin ? Bottle ? Label ? What you have heard on social media ? 

• A bit of everything
• Always love trying different things
• Sometimes people spoken to pre-launch because they have asked for advice which Stockport Gin are always happy to give
• Sometimes it is gins they have never heard of before
• Not just the bottle, people behind them or the story behind them

When you taste a gin for the first time what do you look for ? Nose ? Taste ?

• When tasting new gin like to try neat
• Good quality gin always has a smoothness to it does not burn back of your throat like some more well known gins
• Then neat with ice. Completely changes the taste and aroma
• Then try distillers recommended serve

How did your love for craft gin influence your own gins ?

• Always knew that gins that they always came back to were citrus based gins
• Always knew that this was the style they would make
• If made a gin that they really enjoyed then they could put all our passion into it and if it did not sell then they would have a supply for life !!
• Always stuck to that with the rest of the gins
• All gins citrus based
• Tastes slightly changing and currently enjoying ones which are not citrus based
• There is a gin out there for everyone

How did you start with your first gin ? In a baby still ? On the large 100L still ?

• Started with a mini two litre copper pot still
• Decided 8 botanicals wanted to use
• Developed different recipes using different quantities of the 8 botanicals
• Made 5 variants
• Took to local gin bar and had blind taste test
• The one chosen was the first variant made
• The first variant is the one you drink

Where do you distill ?

• Converted the garage into a small, humble distillery
• Bottle and hand label in there too

How do you distill ? 

• Buy in neutral grain spirit at 96% ABV
• That goes in the still and gets watered down
• Put 5 of 8 botanical in the still if making original gin
• Normally filled the night before
• Another 3 botanicals in gin basket which vapour infused
• When vapour infuse citrus much lighter and smoother gin
• Spirit comes out and goes into containers like milk churns
• Tested for alcoholic strength. Normally 80% ABV
• Normally sit for a day or two then blended to bottling strength 40% ABV
• Now use reverse osmosis machine partly cost and partly environmental as before had 25 litre water containers that not able to recycle or return to the supplier
• Try and be as eco friendly as possible so try not to use single use plastics

You have such a playful brand and this reflected in the products you offer. How did you come up with gin baubles and tell me what you have learnt since last year ?

• Buy a lot more than you think
• Bought a few in 2019 to try and went to one market and sold everything in 2 hours
• Then tried to get more but only got 2 weeks before Christmas
• In 2020 ordered in advance. Now fancier, shinier new labels. Much more stock than last year
• At the moment stock levels are ok but they are really popular
• All screw caps so can buy and refill !!

You also have really thought about lockdown 2. What are the offers you have ?

• This time felt different so wanted to put an offer on 
• Lockdown bundle - get 3 bottle for £100
• MEGA Lockdown bundle - get 4 bottles and 8 tonics for £140

Taster edition ? What was the reason to partner with double dutch ?

• Double dutch are really good at helping and supporting small brands and distilleries
• Started using about 12 months ago
• Give good help and Stockport Gin promote
• Have a load of good mixers as well as tonics

Mug with Wish this was Stockport Gin on it. How did that come about ?

• Don’t take ourselves too seriously
• Two normal people that happen to make gins and also the same two that come to markets. Face of the brand
• Important to have relationship with people who see and relate to us
• First impressions count
• Very well received that honest and down to earth
• Someone once told us don’t ever put yourself to the front but concentrate on showing a lifestyle rather than showing yourself
• They ignored this advice and like people to see them for what they are just two people that make gin
• For example Paul took over social media to tell people it was Cheryls 40th birthday. Loads of responses back
• Took a while to find their feet but now know who they are, what they are and where they want to take it

Talk to me about the Original Edition ? How would describe it ? How would you serve it ?

• Citrus forward London Dry Gin - juniper, coriander, orris root, cardamom & cubeb for warmth, lemon peel and orange peel give it a citrus smoothness.
• All Stockport gins have signature botanical pine needles which is foraged from a pine forest on their doorstep in Stockport
• Stockport not just the name on the bottle but also in the bottle with the signature botanical pine needles
• Nice sipping gin over ice
• Paired with a premium Indian tonic like Double Dutch or equivalent
• Lots of ice with wedge of lemon or orange

Talk to me about the Twist of Lime Edition ? How would describe it ? How would you serve it ? (Awards)

• Evolved over time
• Huge project in Stockport after they had launched to promote the town
• The project saw how popular the brand had become and approached by the project to buy gin
• They wanted to buy original gin and re-label it
• Stockport Gin not happy about that because very honest so decided to make a special gin instead
• Whole project based around 19 frogs and called the giant leap.
• Frogs were 5 - 6 ft tall and sponsored by local company and then painted by 19 local artists
• Idea that brought everyone into Stockport and follow a map to find 19 frogs and see parts of the town that would not normally see
• Really good idea
• Commissioned to make a gin and decided to use lime
• Very difficult to source dried lime peel so made with fresh lime peel instead. Bought a load of limes and peeled them themselves.
• What came out was a really citrus, zesty, lime gin
• Over 3 - 4 months produced 3 batches
• In October holding auction to sell off frogs
• All money went to charity
• Asked to come down and sell bottles of the gin. So gave some money to charity but the problem was they had no gin
• Local bars and restaurants were also selling the gin
• Made one more batch to sell at the October event and to re-stock the bars
• People who love a really dry gin always came back to this one
• Always known as Twist of Lime gin
• So beginning of this year decided to make it permanent and call Twist of Lime edition
• Could not drink as sipping gin
• In gin and tonic is amazing
• Premium tonic, ice and wedge of lime
• Also makes a really good gimlet cocktail
• Peels go in still and juice used to make cocktails
• Gin mojito a possibility soon

Talk to me about the Pink Edition ? How would describe it ? How would you serve it ? (Awards)

• After launch the biggest question asked was do you do a pink gin ?
• Pink gin is very popular. Paul and Cheryl have never really been fans because generally the ones on the market are either full of sugar or too full of flavour
• Decided to take original gin and then post infuse after distillation with raspberry, strawberries and pomegranate
• Cheryl calls it a ginny gin
• Won the flavoured gin category in The Gin Guide Awards
• Works much better with a light tonic rather than an Indian tonic as a G&T
• Works well in fizz. Put 25ml or less in a glass, add your favourite fizz and then top with a strawberry
• Also works well in a negroni and gives a different take.
• Not quite as sharp and punch when add a normal London dry

Talk to me about the Pink Grapefruit and Pink Perppercorn Edition ? How would describe it ? How would you serve it ? (Awards)

• First launched this time last year. Launched 6 different flavoured gins and 6 different labels by local artists
• Showcases local area and different buildings
• Whichever proved most popular would probably become a regular edition
• Difference is actually distill with pink grapefruit and pink peppercorns. Infuse more pink grapefruit afterwards
• Get fresh taste of pink grapefruit first and then the final taste is warmth of the pink peppercorns.
• Serve with an Indian tonic, plenty of ice and pink grapefruit or slice or orange

How did the sustainable edition come about ? 

• When we first launched knocked on as many doors as they can
• Knocked a few times on Selfridges door
• In day job Paul was in London and offered to pop in with bottle
• Buyer got back and said yes come in at 16:00 . Paul did not see the e-mail.
• The next thing he knew Cheryl was booking a ticket to London !
• Buyer tasted the gin and decided to stock The Original edition
• Also had a conversation about making a gin exclusively for Selfridges
• 12 months ago got in touch and said would you fancy doing something exclusive
• Jumped at chance
• Selfridges very much in sustainability and wanted to find some waste products in their store that could be used for the gin
• Paul went in and talked to staff, waiters, bar managers and chefs in the Manchester store
• Best candidate was the orange juicing machine. Orange peels discarded at the end of the day
• Take the orange peels away and make and orange citrus gin
• Found a specialist supplier who could produce a biodegradable label and adhesive
• Use recycled glass bottle
• Also completed carbon footprint study with Selfridges
• Worked out how many journeys would make on normal gin run compare to sustainable edition where goes to one place rather than a number of stockists and retail customers.
• Carbon footprint hugely reduced
• Post first lockdown came back and said were only able to take third of batch. Came to agreement that Stockport Gin can retail gin but at their price point

How have you been affected with Covid and the markets ?

• Biggest impact hospitality industry been closed pubs, bars, restaurants, cafes
• Luckily have really good local stockists
• Order disappeared overnight with hospitality
• On flip side online sales increased certainly in lockdown 1
• Did online taster nights in lockdown 1
• In lockdown 2 offering bundles
• Biggest impact is events
• No gin festival this year
• Are doing Gin To My Tonics Ginmas festival

Where next for the brand ?

• Difficult because know what the brand is and what people love about the...

Welcome To The Gin Ignite Podcast

Whether you want to party or have a quiet night in gin will ignite

News

Welcome

• Hello and Welcome to Episode 25

Christmas Gifts

• Please support your local distilleries for Christmas. 
• There are so many lovely Christmas ideas. I'm so tempted by the The Gower Gin Company GŴYR Six Pack
• Stockport Gin - bauble selections are a back and they have great lockdown bundles
• Don’t want to shake your own cocktails on Christmas Day but you want extra special drink ? Why not checkout Cheshire Mobile Bars national cocktail delivery service. Proper professional bartender cocktails sent directly to your door !! Want to know more continue listening to this podcast.
• I also got sent a gift from a friend for my birthday coming up next week @murphysgin. I posted about it in the week. The flavours sound amazing original, orange and passionfruit and pomegranate and kaffir lime.

Subscriptions

• Craft Gin Club
• The Botanical Trading Company

Gin To My Tonic

• With so many Christmas markets cancelled the Gin To My Tonic are having a virtual GinMas on 4-6th December
• Go to https://thegintomytonic.com/shop/virtual-christmas-market/ to find out more
• It cost £10.00 or if you order GinMas 5cl samples then you can get admission free.

The Only Way Is Gin

• If you sign up to her e-mail list then you can get 10% over the weekend.
• It will be officially available on Monday 16th November.
• Congratulations Nikki so please for you.

LAW Gin

• Thank you for joining me last week. I really enjoyed it. You have also made a deep impression on me.
• Your gin should be the go to for Dirty Martini. It is made for it !!!
• If there is a UK distributor who wishes to bring LAW gin to the UK then please get in touch with me or with LAW gin directly.
• It would be great to get this in the UK’s hands for Christmas !!!

Review

• Reviews really help the podcast in a given podcast directory. So if you did have a chance to review the podcast I would be most grateful

Weekly Gin Recommendation

The Edge Gin - London Dry

• This has been on my recommendation list for a long time. For some reason it slipped through but not this week.
• As you know Merlin the wizard from Alderley Edge get on very well although we are missing each other in lockdown as he has been forbidden to allow me to apparate to his thatch.
• We are able to talk on the Wizard Gin Network but like Zoom it is not the same as meeting in person.
• The nose of this gin resembles that of a familiar London Dry although there is something magical about it which you don’t get till you taste it
• On tasting it neat you get a very smooth London Dry Gin with the dryness up front followed with a sweet finish.
• When I spoke to Clare about this she said this is the Goji beans that are added.
• I have bought the Pear and L’Orange gin and this one is next on my list
• I paired this with a mediterranean tonic and it made a fabulous G&T. I believe that you could pair this with any standard premium light tonic or Elderflower
• I am desperate to buy this gin so that I can try it as a dry martini and would love to try it as the base of cocktails to make with Merlin.
• If you want a solid London Dry Gin with a unique sweet finish this is the one for you and one which will very soon have a proud place on my gin shelf.

Harry and Victoria from Cheshire Mobile Bars

What made you setup Cheshire Mobile Bars ?

• Lot of room from growth in the events industry
• Lot of people trying to get into the industry but did not really know enough and did not have the knowledge and training
• Saw gap in the market to provide a proper quality bar with the knowledge of the industry to back it up

How do the roles in the business work ?

• Victoria does the finance and marketing, looking after customers putting together quotes etc
• Harry does the creative side and has the knowledge behind drinks menus and drinks 

If you were to go back back to 2 years ago and give yourself advice what would it be ?

• Go for it quicker
• Did not push it much
• The appetite is out there for the services
• Covid opened up more opportunities that people want to have parties at home
• Grown organically
• Differentiate a little

What equipment do you need to start cocktail making ?

• Shaker boston shaker / old style shaker
• Strainer
• Bar Spoon
• Mixing Glass

Whats the best way to start making cocktails ?

• Start with core spirit
• Think about what kind of drink you want ? e.g. short, martini, or summer drink
• Citrus, juices, fresh fruit
• A lot of recipes online
• Remember cocktails are designed to be fun

How do you garnish a cocktail ?

• Curling lemon peel. Wrap around straw
• Something like Mojito go big or go home icing sugar, lots of mint, edible flowers
• Pay homage to the classics e.g. dirty martini then only should have 1 olive on a cocktail stick

What inspires you personally ?

• Comes from food. Understand how flavour profiles work
• For example if someone came in and said I would like a cocktail that tasted that like a roast dinner. 
• Think about meaty style whiskey, apple liqueurs etc
• Important to get the balance of the cocktail right.

How would you describe your creative process ?

• Find what they like and don’t like
• What they don’t like is very important
• Where do they go on holiday ? Caribbean then probably like rum but which rum dark, light, spiced etc
• Bartending is about hosting. It is a relationship between bartender and customer

How would you make a classic G&T ?

• Want to make sure that either gin or the tonic is the stronger flavour 
• e.g. if you asked for hibiscus tonic would need to pair with London Dry because hibiscus is very strong
• Don’t want the flavours to fight

What makes your master class different ?

• Harry makes the master class different
• A lot of companies offer but don’t know what it entails
• Don’t want a printed out worksheet or name that garnish game
• Want a masterclass in it a true form
• Cheshire Mobile Bars start with a recipe that have been pre-agreed with a customer. No set menu
• Everything is built around the customer
• Want to know that if ask Harry a question he will know the answer
• Important to understand who the client is and what their level of experience is
• Understand how involved they want to be
• Understand what the host wants
• Quite often it is the people that don’t want to go that are the most enthusiastic

How do you cope with someone who is too enthusiastic and wants to create a cocktail of their own ?

• Breath of fresh air to find someone as passionate as Harry is
• Harry would talk to you about things happened in the past
• In my case would get me to try a breakfast martini - gin, sweet vermouth, lemon and marmalade
• Variations are the difference between the cocktails
• Classics are the classics which have stood the test of time
• Mixology can be quite prohibitive. Can make cocktail bartending out to be something that is quite elite and out of the reach of a lot people 
• Discourages people from having a go.
• Cheshire Mobile Bar try and take this perception away. Try and make open for everyone
• Plenty of bartenders make what they want
• Authentic bartenders that know their craft. Some people pretend they know they’re craft and make it elite
• Give a bit of different experience
• Can run masterclass over zoom and don’t need to be there. 
• Family business

What make you different to other mobile bars ?

• Lot of companies that are bar hire companies
• The bar hire is secondary to creating experience with customers
• When driving van away and the customer is happy with the experience gives Harry and Victoria a really good feeling
• Cheshire Mobile Bars build the menu around the customer
• 40th birthday party for example. Supposed to be going to Jamaica so designed a series of rum based cocktails
• Getting the bar experience. You can sit at the bar in your home. 
• One customer said how nice is it to sit at a bar again but not having to jostle past everyone.
• This is another option and you can have your own bar experience

If money were no object how can Cheshire Mobile Bars switch it up ?

• Do decorations, flower panels, balloon arches, event dresses, light up numbers etc
• Give a theme and they will design it
• Also can do master class

How did you come up with the idea Cocktail delivery ?

• During lockdown part 1 Harry got carried away with making up too many cocktails and made quite a big batch
• Put in a bottle and put in the fridge
• A lot of people can make cocktails but perhaps can’t be bothered
• Some people don’t want to go out and buy the ingredients
• Can’t take the bar to you but can take the cocktails to you
• Lot of bars doing it locally but difference is nationwide
• Proper bartender cocktail mixed
• The cocktails range from Christmas cocktails like Egg Nog to Pornstar martinis to Long Island Ice Tea

How long will they last for ?

• Last for 2 weeks in the fridge
• Sealed
• Chill it, shake it and serve it
• If you want something off menu then you can get something off menu

How much does it cost ?

• Either £6 or £7 per serve + £3.99 shipping
• Good value for a very good cocktail

Bulk Purchase Option ?

• Get in touch if you would like something in bulk or something different

How would describe the Cheshire Mobile Bar Brand ?

• Name borne out of the private parties in Cheshire
• Black and Gold colours show quality
• Reasonable prices not cheap
• At the core is family company which is the standard of customer service
• Proud of the brand
• If don’t provide a good service then people won't come back
• Value customers
• Treat your family as your family party

Where will the brand goes next ?

• The bread and butter of the business is the parties
• The bottled cocktails attempt to insure the business survives
• Keeping the business in the public eye
• If works will keep it in the business plan
• If love having cocktails at a party they can do so without breaking the bank because don’t need 
• The future of the business is not set in stone
• Building the business slowly
• Taking one step at a time
• Make sure do it properly and in the right way
• You could order some cocktails before you plan a party to try before you buy.

How can people get in touch ?

• Webite
• Instagram
• Facebook
• Twitter

What is your favourite gin and how would you serve it ?

• Depend on mood
• Solid G&T go with a Beefeater or Plymouth Gin with plain tonic
• If wants to be extravagant would choose Monkey 47 with grapefruit tonic
• Victoria would go with one of those but is also quite partial to a pink gin
• If wants a cocktail then would go Gimlet or Gin Martini

What does gin mean to you ?

• That has changed over the last 10 years
• Gin was something served in any glass, gin at the bottom, ice, tonic and slice of lemon
• Such a variation of gin
• Gin liqueurs
• Gin shows expansion of gin industry
• Lot of people don’t like gin and tonic because done as classic way it has been served. Now so many other options.
• People are spending more on better quality
• Pleased that Sipsmith challenge the literage in which gin had to be produced. Was 5000 litre batches but this has now been significantly reduce which opened the chance for small batch distilleries.

Instagram Community Shout Out

@ahnahdrinks

• Hannah I was so pleased to see your post on Sunday. It was a great day for #equality and you also looked very cute with your friends dog Miki.
• It sounds a bit wrong but I really enjoyed your Hankey Panky post. Whats not to like gin and vermouth with orange twist and two dashes of Fernet Branca (an Italian bitter)
• I also like your post on the special lemonade you made your aspartame free of course. Interesting flavours honey, lemon, gin, blue pea flower and soda water. Sounds a great cold cure to me. I normally use rum but I guess I could dig out a non-craft gin and try it when I am feeling I need a bit of a pick me up
• I really loved your alternative Negroni from @cocktailpete with Gin, vermouth, campari, coffee liquor and amaretto! Might need to replaced the Campari with Aperol but definitely one to try !! I have also started to follow @cocktailpete as well. Some of the cocktails on there look magnificent.
• Finally I really loved your session at @artandbonding. It looked so much fun although I could imagine a lot going wrong if the drinking got out of hand !! The pictures looked really good too.
• Keep up the posts and so pleased that #equality is starting to move forward all be it a small bit at a time. Everyone should be able to have their own opinions and beliefs respected.
• Thank you very much for supporting ginignite and the podcast and I will be including you in my stories all week.

Get In Contact

• IM me at @ginignite Instagram or @ginignite on Twitter
• E-Mail me at [email protected]
• If you have ideas IM me or e-mail at [email protected]
• If you want to be on the show then IM me or e-mail me at [email protected]

Final Thought

• The thing that I like about the gin community that I have met so far is that no one judges anyone for what they believe, what they look like or who they choose to be.
• The world would be a better place if everyone took that view.
• Grab your drink, toast those you love, enjoy your weekend and whether your decide to party or stay in I will be with you in spirit !!!
• Seriously though enjoy your weekend and I look forward to joining you for another episode next Friday.
• Cheers

Welcome To The Gin Ignite Podcast

Whether you want to party or have a quiet night in gin will ignite

News

Welcome

• Hello and Welcome to Episode 24

Christmas

• Please support your local distilleries for Christmas. Would it not be nice to buy a little gift.
• There are so many distilleries to choose from.
• Maybe you also want to get into the Christmas spirits
• What about The Edge Gin Mulled Pear ?
• Or the Pitwheel Distillery oak aged Orange and Ginger ?

The Botanical Trading Company

• It was really nice to talk to Brit last week about her new subscription service
• I really love the fact that she uses shipping packaging which is 100% recyclable and biodegradeable
• I also love the fairness and the trade with the distiller who gets showcased for a month as well as getting a fair trade price for their gin
• So much so that I have decided that I can’t justify two gin subscriptions and that based on the environmental impact and the fairness to the distiller I am stopping my craft gin club membership and moving to The Botanical Trading Company

The Gin To My Tonic

• With so many Christmas markets cancelled the Gin To My Tonic are having a virtual GinMas on 4-6th December
• Go to https://thegintomytonic.com/shop/virtual-christmas-market/ to find out more
• It cost £10.00 or if you order GinMas 5cl samples then you can get admission free.

Review

• Reviews really help the podcast in a given podcast directory. So if you did have a chance to review the podcast I would be most grateful

Weekly Gin Recommendation

Massingberd Mundy - Marie Jeanne

• Their second gin is named after Marie-Jeanne Rapigeon of Versailles.
• She was bold, beautiful and brought Parisian elegence to the Lincolnshire Wolds.
• So I was slightly concerned that I had been gifted a gin which had to live up to the reputation of 400 years of the Massingberd-Mundy estate, be as good as Burrell’s gin and resonate a bit of Parisien glamour.
• Nose - the nose has a freshness to it and an undertone of berries and an earthy aroma, which I have to admit I asked Tristan to help me with, it was the Cassia Bark and the Orris Root.
• The flavour profile is stunning. It starts with a juniper dryness then builds to a fruity sweetness before the heat of the alcohol takes over then a burst of the berries and then fades to a similar juniper dryness again. The after taste is dry but still with the berry undertones.
• Add tonic to it and it becomes even more alive. The tonic seems to accentuate the berry taste. Like the Burrell’s there is definitely a dry finish but the berry element is where it really stands out for me.
• I used a Mediterranean tonic but this would work with any light tonic standard or Elderflower.
• This is great as dry martini especially with a bit of Starlino Rosso Vermouth
• I think this would be great in cocktails especially those that are berry based or Prosecco based !!! I would steer clear of other bold flavours though unless they support the existing botanicals.
• If I had to choose between Marie-Jeanne and Burrells this would be my choice.

Luna and Alexander from LAW Gin

Ibiza

• Ibiza is very special. Has a special energy
• All the owners of LAW gin are hooked on Ibiza
• Everyone falls in love with something on Ibiza. It might be the music, it might be the landscape.
• If you come to Ibiza you can be whatever you dream of does not matter who you are but there is one rule or unwritten law you must tolerate everyone else. Everyone has this right.
• This spirit of the island still exists

How did everyone end up on Ibiza ?

• None of them wanted to the island apart from Dirk
• Dirk came first on to the island in 1981 as a tourist
• Luna came to the island in 1990 as a tourist 
• Alexander arrived in 1999 as a director of a television crew
• Luna and Alexander stayed in the same hotel and they eventually got married in Ibiza and moved permanently in 2006
• Wolfgang came with a partner in 2001.
• All fell in love with the island

What influenced the flavours in LAW gin ?

• It should be Ibiza, Ibiza, Ibiza
• Wanted to get lemons, oranges and prickly pear
• Also tried wood and almonds but they did not work
• First trials were very bad
• Venetian juniper grows on Ibiza. Thought going to be base of gin. It is a bit soapy. Still use it but with classic juniper
• The gin was initially produced for four friends so produced for their favourite flavours 
• Also because it was a personal project they wanted to use the best of the best
• Did not think about commercial side of things. If they did they would not use prickly pears !!
• Huge lemons the size of a childs head. Use fresh peel in the gin
• Also use Pimento de Padron but the peppers come from Padron on the mainland.
• They wanted to use because Pimento de Padron is served as tapas with olive oil and salt
• Met twice a week

German Distributor

• One of the serves of the LAW gin and tonic is to half the pimento de patron and add this as a garnish with some lemon
• About 1 out 10 of these peppers is really spicy
• The German distributor they were selling to happened to get the spicy one !!!
• They call this the Spanish roulette. 
• Luna congratulated him and said you are now the pirate
• He was very proud to be the pirate and ever since then this serving has been called the pirate
• He is still their distributor

Bottle

• Distinctive glass lid and place for your thumb
• Label took nearly as long as developing the gin
• Gin is quite modern but is distilled in a very traditional way
• Label is the link between traditional and modern
• Classic pharmacy bottle and the label has a modern typeface with the traditional flowers
• Has a place for the thumb which looks like a mountain which is like the magic rock 10 km of the Ibiza coast called Es Vedra. The label is divided into two so you can see this. It also creates a purple hue like magic
• The neck of the bottle tapers out so it is easy to pour with.
• Secret ingredient on the label but the last one is hidden. Amor - love. Not allowed to put on the bottle because it is not a physical ingredient

Perfect Serves

• Try it neat. Wanted to have a gin you could have neat
• Wanted to make sure that the nose is not like other gins and gives you the smell of Ibiza
• Wanted to get the locals to accept the gin
• Old farmer tried their gin and it brought so many memories.
• They have won several awards but the older farmers comments were the best award
• El Classico server with four juniper berries slightly squeezed and lime
• 5cl of LAW gin and premium tonic in a Copa glass full of ice
• Bikini 4cl LAW Gin slim or light tonic, four halved raspberries and 3 - 4 basil leaves. Clap the basil to get the aroma
• Very playful gin
• Ben would like to try with a dirty martini

Where do you distill the gin ?

• Had to go to industrial area for licence
• First distillery to get a licence in 80 years
• Took 2 years to get licence
• Had 2 years to work out how to commercialise the gin
• Distill in an Alembic still which originated from a Moorish design from the middle ages
• They are medieval instruments. No meters on it to work out pressure etc
• Wanted to do this because it is traditional
• Bought a 50 litre Alembic still called Alma (Spanish word for soul)
• Realised too small and no still commercially produced
• Found a winery on the mainland that showed them how to use the Alembic
• Seal with wood ashes and mix with water and seal the top
• Have to use all your senses to work out how to adjust the recipe on the fly to make sure tastes the same
• All the botanicals come out like pearls on a string. The citrus notes come first. Always lemon and then orange followed by the other botanicals.
• Have to rebuild recipes each time.
• Adjust the heat to influence the aroma
• Had blacksmith build an Alembic 250 litre still. Called Bertha
• Half a year later too small. Blacksmith made another. This is 650 litres but ordered 750 litres but handmade. This is Clara
• Now have 1000 litre still but not used as arrived about the same time as Covid

How did LAW gin come about ?

• Two meanings
• LAW Luna, Alexander and Wolfgang
• Also represents the LAW of Ibiza i.e. the law of tolerance
• Good link to the island
• How would you describe the brand ?
• Feeling that you create in the people that consume your product
• Expression of love of Ibiza and the love of gin
• Tolerance from the island
• Enjoyment high quality product
• Not just commercial it is Ibiza, law of tolerance and all the founders rolled into one.

Botanicals

• Venetian juniper and classic juniper
• Lemon and oranges
• Prickly pears are very difficult to harvest.
• Pimento de padron - peppers
• Spanish cucumber
• Sea salt for sea breeze in the bottle
• Coriander
• Cardomen pods
• Orris root
• St Raphael water
• Amor (love)
• How have you coped with Covid
• Tough times
• Hand crafted, small craft gin. Selling to restaurant and tourists
• Also export to Germany, Austria, Italy and Switzerland but they are having the same issues
• Trying to be creative

Currently you are not distributed in the UK but what would you say to a UK distributer ?

• LAW gin is different.
• Inherited marketing story
• Gin of Ibiza is a link for everyone
• LAW is not a gin it is a lifestyle
• Pure bottled sunshine
• Authentic story
• Picture of what they think of Ibiza when they taste the gin

What’s next for LAW ?

• No new flavours
• Aged gin in sherry barrels
• Would like to make liqueurs potentially like Pernod etc

Get in touch

• Instagram
• Facebook
• Web

What is your favourite gin other than your own and how would you serve it ?

• English gin Martin Miller. Alex met Martin Miller before he died. Important to put in the ice with dirty hands
• German gin Berlin Brandstifter
• Spanish gin LAW !!

What does gin mean to you ?

• Life
• Do everything yourself such as social media
• Luna has to a business person which in Spain is quite challenging
• Favourite spirit is gin
• Alex dreamed to have his own gin and tonic room when he grew up and now he has his own gin company
• Gin is so different and there are so many brands out there and so many varieties

Instagram Community Shout Out @ginderella2020

• Natalie - amateur gin lover, professional gin aholic in Essex. Taking over the world one gin at a time
• Like your post on York gin and the picking out of the cat branding for your love of cats and to start off halloween
• I like your post on Masons Dry Yorkshire Gin Steve’s Apple edition. Love the pairing with @waltergregors Scottish raspberry tonic. That sounds divine
• Love your post with Whitby The Demeter Edition gin which came with October’s craft gin box. Thought the presentation was really nice. Like the pumpkin and your inclusion of the calendar.
• You definitely have penchants for the Scottish gin. Loved you Happy International Scottish gin days post. Always nice to see a lot gin that I have either not seen or kind of heard of.
• Also like the eleven hour gin post. It is nice to see that £3 goes to the British legion. The gin sounds very interesting as well with ginger, lemon and poppy seeds.
• Thank you very much for supporting ginignite and the podcast and I will be including you in my stories all week.

Get In Contact

• IM me at @ginignite Instagram or @ginignite on Twitter
• E-Mail me at [email protected]
• If you have ideas IM me or e-mail at [email protected]
• If you want to be on the show then IM me or e-mail me at [email protected]

Final Thought

• The thing that I like about the gin community that I have met so far is that no one judges anyone for what they believe, what they look like or who they choose to be.
• The world would be a better place if everyone took that view.
• Grab your drink, toast those you love, enjoy your weekend and whether your decide to party or stay in I will be with you in spirit !!!
• Seriously though enjoy your weekend and I look forward to joining you for another episode next Friday.
• Cheers

Welcome To The Gin Ignite Podcast

Whether you want to party or have a quiet night in gin will ignite

News

Welcome

• Hello and Welcome to Episode 23

#nippleinatipple

• Seen a lot of posts but would nice to see some more.
• I finally did my posts. Still time to do one quickly before the end of the month.
• Thank you to Bev @gin_meets_girl for setting this up

November

• What is happening in November. If you have got anything that you are setting up other than Movember then drop me a line and let me know.

Kate @sipandshareuk

• I had a lovely time with Kate last week. Please checkout her website and consider being a member to get some great discounts.
• I have also been trying to think a bit more how I want people to feel this week in my posts. WIP.
• I wish Kate all the luck with the halloween party on Saturday night.

Review

• Reviews really help the podcast in a given podcast directory. So if you did have a chance to review the podcast I would be most grateful

Weekly Gin Recommendation

Weekly Gin Recommendation - The Gower Gin Company Rhosili

• The only problem with buying gins for review sometimes they stay in a drawer
• When they are flat packed they are even harder to find
• I cannot believe I deprived myself of this gorgeous gin
• Rhosili is such a beautiful part of the world and a place I absolutely adore. 
• The landscape is green and lush and the coastal paths are amazing.
• So I imagine myself looking out towards the sea and I can see the worms head. Which is an island just off the coast which looks like a worms head.
• I pour Rhosili into my glass
• The nose of the gin reminds me of the freshness of the coast with undertones of lime
• The flavour profile is dry initially with a burst of sweetness followed by lime taste which remains through the flavour profile then goes sweet. At 45% this is strong but you would not know it.
• It is such a refreshing taste and even better when you add tonic.
• For my test I paired with Mediterranean tonic but any light tonic would be fine.
• I would love to try this as a dry martini
• I am also dying to try this in a gin based Mojito 
• I was not expecting this to taste so fresh and so Moorish
• It just had to be my weekly recommendation and definitely goes up the buying list.

Brit Jones from The Botanical Trading Company

How does Brit fit it all in ?

• Brit works for a large high street bank
• 2 year old daughter, very busy, has ballet lessons, swimming lessons, likes the outdoors, arts and crafts and her best friend is their little dog
• She fits The Botanical Trading Company into early mornings, weekends and evening after her daughter goes to bed.

How did you start journey with gin ?

• Always been gin fan. 
• Started to love gin when became exposed to craft gin
• Opportunity to meet small batch distillers. 
• Husband works in spirit industry and creates bespoke glass packaging
• He started to speak to a lot of other distillers.

Why Gin ?

• Gin is a bit more personal because family based distillers
• There is a passion behind creation of gin
• Interesting and inspirational
• Exciting and fun

How do you enjoy gin ?

• G&T kind of girl
• Like to try all different flavours and garnishes
• Love a cocktail but not good at making them
• Husband is a gin sipper
• Both Brit and her husband explore different ways of enjoying gin.

What kind of brands stand out for you ?

• Everything small batch and craft
• Likes things that stands out especially citrus and strong peppery flavours
• If a gin brand you like brings out a new product likes to try those
• Brand wise likes to stay open and try anything she can find
• Looks at villages and towns across the country and tries to understand whether they have distilleries
• Reaches out to those distilleries
• The fun of trying them is a package between sampling the gin itself and knowing about the distillery
• Distillers are incredibly talented
• Do it in such a way that is small batch and personal
• Something amazing when a distiller starts with something small and then grows their distillery
• Like an artform and that’s what needs to be celebrated.

How can we support the industry ?

• Exploring different flavours
• Enjoy gins by widening palette 
• Pushing the boundaries and exploring where you can discover the distilleries
• Get excited about it with those distilleries and share on social media and with your friends.
• Support businesses that support small businesses and that’s how we help them grow
• They will get more face time and grow
• Exploring different flavours and supporting at the same as well as having an adventure yourself.

What would be my customer journey be like ?

• Decide how you want to join us monthly, bi-monthly, quarterly
• The Botanical Trading Company then searches on your behalf for some bespoke British craft gins. 
• They talk directly to the distillers or whoever they trade with to get information
• Also there is an option to have a one off box called a One Time Adventure

When does everything get packaged up ?

• On around 15th of month

When would you have to sign up by to get the next months box ?

• Sign up by the 10th of the month to receive the box for that month

What made you go 100% biodegradable and recyclable and for shipping packaging ?

• Something that important to me.
• Lots of waste packaging when you get something through the internet based marketplace
• Sometimes you buy something like a light bulb within a box within a box within a box
• Regular shipment boxes needed to be just the right size to protect the product.

What couriers do you use ?

• Royal Mail Second Class Signed For get to destination within 3-5 days. Royal Mail reliable and trackable
• Happy with the service
• Reduce carbon footprint by having shipping on one day

What would I get in the October box for example ?

• 50cl or 70cl Craft Gin. In October it was Thunderflower Gin
• Pre-sale sample Fireship Gin
• Gin pins
• Information postcard on distillery

How did you come up with the name ?

• Spent so long thinking about name
• Did not want to sound like a gin club
• The Botanical Trading Company is a gin subscription service but important to represent that this is a trade involved. 
• Trade for the distiller because get best trade price but not diminishing their margins
• Send out boxes to influencers so that the distiller gets publicity
• Don’t overshadow their gin with other products

How long has the company being operating from ?

• Incorporated early this year
• Had to wait for licences because of Covid
• Website in July and opened subscription 4 weeks later
• Got 18 months of distillers lined up

How are you going to cope with growth ?

• Always keep one single distiller. 
• If we exceed the amount that a distiller can produce then will give that distiller time to produce the right amount of bottles
• We are a a premium brand and if gets to a point where we can’t get fulfilled any more subscriptions for that month then we won’t

How would you describe The Botanical Trading Company as a brand ?

• Premium feel to what we are doing
• Don’t want to cheapen anything to make achievable
• Offering something that is different and a bit special
• Add excitement of mystery of what could be coming 
• People want to be a part of
• Hopefully will enjoy us as the work that Brit is putting in

What was the brand mean to you personally ?

• Put loads of effort and time and energy over last 10-12 months
• Hopefully people are intrigued and that people love what we are doing
• Not necessarily how much come in the box it is the story behind it
• Honoured to be a part of the gin community

Where are you going to go next ?

• Highlife North ultimate Christmas Gift Guide for 2020.
• Featured in Hampers and Subscriptions
• Hundreds of lots of small British busienses on there
• Important to uplift each one of them to get through this period
• Lots of ideas 
• Grow subscription platform
• Gift boxes
• Expand website for platform for sale
• Potentially make own gin
• Possibilities are endless

Where can you contact ?

• Instagram
• Facebook
• Website

What is your favourite gin and how would you serve it ?

• Can’t tell you what favourite gin is because it’s coming in November’s box
• Lots of gin really into at the moment
• Thunderflower Gin is definitely one of ultimate favourites
• Feedback incredible and can’t recommend enough
• Favourite serve fresh G&T. 
• Will be experimenting a bit more with warmer flavours and spices for the winter

What does gin mean to you ?

• Big part of family life
• Quite personal
• Family for me
• Husband works in and now I work in the industry
• Want to start full time so that can put heart and soul into it
• Together, family and Instagram community. 
• Feel part of one large gin family

Instagram Community Shout Out

• My instagram shoutout this week is Alex @thecocktailvibe
• The Gin Guide - recently White Lady cocktail with @highclerecastlegin, triple sec, egg white and lemon juice
• Penrhos Apple and Elderflower Gin - G&T
• Boodles Strawberry and Rhubarb Gin - Rhubarb Sour with egg white, lemon, sugar syrup and and angostura bitters
• Gin sour - gin, lemon juice and sugar syrup, splash of egg white
• Gin Rickey - 50ml gin, 25ml lime and 12.5ml sugar syrup, top up with soda water
• A yawn is a silent scream for an expresso martini
• Brunch the socially acceptable way to all day drinking
• Dry martini ? What gin would you use ?

Get In Contact

• IM me at @ginignite Instagram or @ginignite on Twitter
• E-Mail me at [email protected]
• If you have ideas IM me or e-mail at [email protected]
• If you want to be on the show then IM me or e-mail me at [email protected]

Final Thought

• The thing that I like about the gin community that I have met so far is that no one judges anyone for what they believe, what they look like or who they choose to be.
• The world would be a better place if everyone took that view.
• Grab your drink, toast those you love, enjoy your weekend and whether your decide to party or stay in I will be with you in spirit !!!
• Seriously though enjoy your weekend and I look forward to joining you for another episode next Friday.
• Cheers

Welcome To The Gin Ignite Podcast

Whether you want to party or have a quiet night in gin will ignite

News

Welcome

• Hello and Welcome to Episode 22

#nippleinatipple

• Seen a lot of posts but would nice to see some more.
• I appreciate that I have not yet but I do intend to very soon

Paul @theginguide

• Great time with the legend that is Paul at The Gin Guide. Cannot wait till next year to hear all about the nominees for the awards

Review

• Reviews really help the podcast in a given podcast directory. So if you did have a chance to review the podcast I would be most grateful

Weekly Gin Recommendation

Masons Dry Yorkshire Gin - Tea Edition

• Got given this by a friend for helping them put up their children's trampoline.
• So not sure that I would have chosen this.
• Nose - traditional London Dry maybe with a vague sense of citrus
• Flavour profile - Lemon zest followed by citrus heat followed by juniper at the back end
• Lovely with a Mediterranean tonic. Would be great with light standard premium tonic. Think would also work with Elderflower. Delicate flavour.
• Pretty smooth but not sure would work for me personally in a dry Martini. 
• You would have to be careful in cocktails. May work with a heavily lemon based cocktail possibly.
• My recommendation for a lovely refreshing G&T.

Kate Carney from Sip and Share

What attracted you to marketing in the first place ?

• Not attraction. In the blood since birth
• Grew up in parents advertising and design agency
• When at university marketing management just felt natural

Why change to small business / entrepreneurial ?

• Had agency since 2011 and spent a lot of time travelling around country.
• Decided after Nan passed away decided that wanted to stay close to home because young family and house in need of refurbishment
• So Kate thought Where can have biggest impact ? Made choice to work with small business and base herself at home permanently.

What makes a social media account stand out ?

• Be consistent
• Different ways to be consistent
• Same type of photos taken
• Show off your personality and let world in
• Being authentic. Connects you to people who are potential customers on a human level
• The ability to be your true self

What do I want some to think, feel, say, do ?

• You need to know how you want someone to feel first. Once you answer that question you can decide on how to put together the right photo / text etc
• Marketing is not easy. 
• Being consistent is not easy in the context of how you want someone to feel and what you want someone to say behind your back.
• If you are honest with those answers give you an understanding on the brand you want to create and the content you put out there.
• This strategic stuff which shapes the brand is what Kate is all about

How can distilleries can stand out ?

• Moving into and through not just showing a bottle.
• Kate had a client who had coaches. 
• In order to showcase them on social media she said we can’t show coaches. We need to show lifestyle content showing people having a great time.
• Can’t just take a picture of a bottle. Can’t rest at that.
• Need to communicate the distilleries / brands personality so that encourages the potential for drinking that product
• Looking for connectivity 
• Exciting stuff about building relationships
• Some distillers are excited and want to explore lots of different ways of working. 
• Some distillers are not so keen.
• Important for them to have a platform and give distillers permission to show off. 
• This is not for everyone
• Need to be different. Could be:-
• Showing off the messy distillery floor 
• Showing distillery tours
• The important message is that you are letting people in
• Building relationships and being authentic
• No longer good enough to post a picture of a bottle and think done it
• Reinforces your credibility.
• Shows that you are not just drop shipping the gin at door. 
• Your brand distillery has personality
• Dispel myth that business owners have to work certain way

Sip and Share

• May 2020 - first time you could drive somewhere
• A marketing client of Kate dropped off 4 gins and vodka and asked if she could taste
• She joked should she do this to camera. Her client said all right, why not.
• The gin was dropped off at 11:30. 
• By 16:30 had bought some URL’s, chosen one to use, built a logo, website and got all the sip and share on socials
• Posted some content that night about making a gin she had in the craft club gin box
• Started to get traction
• Decided she should give it a go
• Never about being botanical specialist or trying to be a distiller. There are enough people making, talking and selling gin. 
• So Kate thought what can I do ?

What can I do to bring all of this together in a fun way ?

• Friday night tasting
• Distiller interview four weeks later and competition
• Distillery map
• Membership squad 2 weeks ago. 
• Rapid journey

Membership what do you get ?

• Private membership group
• Add value to all parties
• Premium craft spirits drinkers want exclusivity offers that no one else. Offers that cannot get anywhere else
• Events exclusive to them 
• Stuff make them feel special
• Get access to distillers that can’t get else where
• Way to add value to all parties

How does it work from a distillers 

• Feature 4 distillers per month
• One distiller per week
• Featured on front page
• Lives or cocktail making 
• The distiller can do as much or as little as they want
• Focus is exclusive
• Distillers do different things

The most important thing is to make the consumer feel special and for distiller show off and showcase their brand

• Discounts and offers throughout the whole time
• 20/30% off gins for fixed period of time. Generally killer discount lasts for 4 weeks
• Providing value for everyone
• Very different
• Growing group of engaged craft spirit consumers
• These consumers know the price points, know there is not high volume. Already segmented audience
• Membership is great to taste test or share stuff. 
• One distiller wants to give out samples and get feedback
• The same distiller is also going to get the membership to name the gin
• Can only fit in certain amount of distillers.

How did you start your journey with gin ?

• Had procescco and some gin liqueurs
• Went on night out after had her second child Poppy
• Went down to London
• Given warm Gordon’s can which was slightly warm
• Made Kate even less convinced to try gin !!!
• Her friend then spent the whole night trying to convince Kate of the merits of gin
• Tried lots of gin and lots of cocktails
• Grew as consumer of gin
• Learnt quite quickly to have a few bottles gin in as a staple
• Then started taste testing for retail friend
• Amazing how your palette changes and th versatility of gin.
• Gin market caters for everyone
• Sip and share not gin and share because craft spirits not just gin
• More experience the more you change palette wise
• She now has one room which is full of gin

How do you enjoy gin ?

• Introvenus drip preferably !!
• Kate has a classic taste. 
• Prefers craft gin and light tonic. 
• Sometimes garnish, sometimes not
• Like a liqueur too by the fire
• She like to contextualise her drinking
• Not big cocktail maker. Want to drink faster than make it
• Running joke. Can’t drink unless take picture

Stand out brands massive respect for. On point for everything

• Surrey Copper Distillery
• Daisy Distillery
• Pitwheel Distillery
• Little Quaker
• Lytham Gin
• Stockport Gin very responsive. Look at all touch points
• Talking to Gotland Gin and Lava Spirits stay in same circle and see where go from there 
• Starts with having conversation
• Can’t get back to everyone
• Some people aren’t ready for a conversation
• Some people won’t do a live 
• Engaging with consumers but distiller doing left right and centre
• Conversation make world go round and create opportunities
• Respect for business owners

Where is Sip and Share going ?

• Brand perspective consistently visible, lives relationship with distillers, podcasts
• Membership base more member have more can do. More stuff for charity and more stuff for distillers
• Expand non-gin products
• Focus on memberships
• No more ideas for a while

Get in touch 

• Instagram
• Twitter
• Facebook
• Web

What is your favourite gin and how would serve it ?

• A gin that you forget how much you like
• Don’t add a garnish
• Daisy Distillery Original. Ice and skinny tonic
• Long list of gins
• Top 3 classic gins 
• Interesting experience in holiday park

What does gin mean to you ?

• Fun
• Spirit for everyone
• So many different types and something on spectrum for everyone
• Shows versatility
• Can bring people together
• Room in market for innovation for different things
• Bring a bit of fun

Instagram Community Shout Out

• My Instagram shoutout this week is Holly @memoirs_of_a_cocktail_girl_
• Thank you very much for supporting the podcast and my instagram account @ginignite
• The presentation and production of your posts are amazing. I love the way you style them and the props that you use.
• I really loved your Viper gin win post. I loved the dried lemons and the wooden top vibe to the post
• I loved your Raspberry Rose cocktail with the two gins Aviator and Liverpool rose gin
• I really also liked your Malfy Lemon gin post with Artisan Drinks Co Agarve Lemon Tonic
• I also love that you admit to occasionally cheating on gin
• You produce some great content and I love the consistency of your feed.

Get In Contact

• IM me at @ginignite Instagram or @ginignite on Twitter
• E-Mail me at [email protected]
• If you have ideas IM me or e-mail at [email protected]
• If you want to be on the show then IM me or e-mail me at [email protected]

Final Thought

• The thing that I like about the gin community that I have met so far is that no one judges anyone for what they believe, what they look like or who they choose to be.
• The world would be a better place if everyone took that view.
• Grab your drink, toast those you love, enjoy your weekend and whether your decide to party or stay in I will be with you in spirit !!!
• Seriously though enjoy your weekend and I look forward to joining you for another episode next Friday.
• Cheers

Welcome To The Gin Ignite Podcast

Whether you want to party or have a quiet night in gin will ignite

News

• Hello and Welcome to Episode 21.
• Nipple In A Tipple
• Fantastic chance for the instagram community to raise awareness for breast cancer
• October is breast cancer month.
• This was created by Bev @gin_meets_girl, my Instagram shoutout a couple of weeks ago.
• Spread the word about breast awareness and monthly checks.
• So the challenge runs throughout October
• Come up with booby inspired drinks and cocktails
• Nothing is off limits whether it’s a G&T with a cherry on top or full on fancy pants cocktail.
• Post to #nippleinatipple
• @coppafeelpeople just giving
• Please have a look at @gin_meets_girl profile and share the #nippleinatipple post.
• Reviews
• Podcast directory reviews are really important to help the podcast reach more people.
• If you do have an opportunity to take the time to do a review I would be most grateful.
• Events
• #SmallGinSeptember - special thank you again to Vanessa @nessejay91 for setting this up.
• If you have an event that you would like me to mention then please get in touch.

Weekly Gin Recommendation

• My Weekly Recommendation - Massingberd-Mundy Burrells gin
• Focussing on your heritage is a good brand story because you have something solid to base it on. It also gives natural prestige to what it is that your selling.
• The flip side of that is that you have to actually produce something that is worth of that prestige.
• The Massingberd-Mundy bases their story around the South Ormsby estate which was purchased in 1638 from the Skipwiths by Sir Drayner Massingberd.
• The South Ormsby estate was held for 400 years by the Massingberd’s who became Massingberd-Mundy in the 19th century.
• This is where the Massingberd-Mundy distillery takes it’s name.
• Head Distiller Tristan Jorgensen took on the mantle of producing this gin. He wanted a juniper led, traditional London Dry
• The nose is really interesting. There is a freshness to it. Almost a sweetness to the aroma along with a zestiness too.
• The flavour profile is breathtaking. You instantly get the juniper and dryness hitting you, then you get a citrus flavour followed by a sweetness followed by a bit of heat before the flavour drops off ever so slowly.
• The whole profile is so smooth. So smooth I would be happy to have this as a sipping gin. I don’t often say that.
• I tried this with my normal Mediterranean tonic and I have to say that this really enhanced the flavour even further. I would say there is a dryness to the gin which normally would niggle me, like a Negroni does, but in this case it adds to the experience.
• I think it would work with any light tonic including Elderflower.
• I think this would be excellent as a dry martini and I can’t decide whether it could also work as a dirty martini or a Vespa martini. Something I need to try
• This has been added to many cocktails and I am keen to try this out.
• Congratulations Tristan and the team on the South Ormsby Estate in creating a gin which matches the heritage behind it .

Paul Jackson from The Gin Guide
Career

• 2009 - 2017 Digital Marketing
• Worked for couple of agencies
• Business around the world
• Consulting work with Google for online advertising
• Speaking at Google conference

Start of Gin Guide

• Right place right time
• Very quick response to gin
• Readership of website
• Was not long before distilleries and brands wanted to be involved.
• Very up front that did not have knowledge. Had enthusiasm
• Associate and write in a way that suitable for the people that were consuming it
• There was a choice between marketing and gin. Gin was the winner.

Judging

• WSET inviting him on to a level 1 course covering all spirits
• Carried on through all the courses which has been hugely valuable
• Contents and comparison for judging gins
• Invitations to panels
• Judging is now a large part of his work but only for The Gin Guide Awards

The Gin Guide

Overview

• Revenue from subscriptions
• Also provides consultancy mainly for marketing strategy and planning
• In addition helps plan launches for new brand or existing brand launching new gin rather than advising on more practical matters like distilling etc.

History

• Difference from 2014 to now.
• Sipsmith emerging 11 years ago
• Mainly supermarket brands at that point
• Look at back bar and see a few gins now there are tens of them. Volume of gin has been huge
• Everyone has local distillery. So much innovation
• So international now
• 5 or 6 years ago phone calls with London, Birmingham and Manchester now Slovenia, Estonia and Angola

The Gin Guide Difference

• Accessible without jargon
• Appeals to people are new to gin as well those who know about gin
• Independent and objective. No sponsors.
• Impartial guide.
• Wants people to try and experiment
• Garnishing section added so that would have the recommended garnish for 400 gins, so that you have starting place to go to
• Find things there that are relevant are useful

The Gin Guide - Brand

• Global guide to gin and distilleries with aim to help people to discover new and existing gin
• Gin brands and distilleries showcase gins and distilleries and deliver to audience that follows The Gin Guide who are passionate about gin.
• The brand means to Paul as much as people using it
• Stands as sign of authenticity / credibility
• Keen to maintain brand by constantly monitoring and changing

The Gin Guide - Services

• Product development - helping refine product if new and also helping to refine existing products
• Got concept for flavour profile and ask view on whether that is correct
• Want view on final product and whether it is ready to go
• Implementation

Distillers

The Gin Guide Membership

• Access to trade professional and users that read gin guide
• Having showcase to large user base on social media and newsletter about the distillery and the people behind it
• A lot of people find out about gin. Very much pays for itself
• All about distillery and people behind it
• Who they are trying to target and who the resources are

Distillers

• Trend for local focus because easy if name after a local area to galvanise support
• If not focussed on location have to appeal in a different ways such as branding or flavouring

Crafting The Brand

• Authenticity
• Important to have good spirit first and foremost
• Secondary for people to know about botanical and process
• Like to know who is behind the brand
• If great spirit then going to sell repeat bottles
• Some brands have nice bottle but not such good spirit so will sell one bottle and no more

Gin Of The Week

• Invite only feature
• Lots of international readers and consumers
• Mix of gins around the world
• Mix of types like navy strength, Old Tom or something in flavour direction
• Mix up with classics
• Brand new launches
• The Gower Gin Company last week. Dragon Strength Gin
• Always good quality gins
• Gin of the week announced on Monday

Helping Member Distilleries

• Mad time
• Challenging for a lot of people
• Lots of people Innovated and adapted
• Tough job being a distiller
• Helping advice and guidance
• Helping transition from revenue from trade to consumers and direct retail
• Updating websites and platforms and changing to more direct marketing etc

The Gin Guide Awards

Why New Design and Sustainability Section ?

• Added first time last year
• 2 Import things to consumers
• Design
• Sustainability
• Design - look of bottle and spirit itself
• Sustainability - Important factor in decision making. Great to showcase what is happening so encourages other distilleries to do the same
• All about discovery

Winners

• Number of winners determined by the amount of gins entered into that category achieving a threshold score
• Threshold for being a finalist and threshold for being a winner
• Pauls wife is a maths teacher and is on hand to help with the calculations
• Exclusive to win an award and has meaning

Logistics

• Hundreds of gins get entered
• Beast of projects
• 5 or 6 months of work
• Setting things up to opening entry and bottling up all of sample into minatures for judges
• Providing feedback to all entrants
• Feedback of panel of experts
• Chance to find distilleries around the world and showcase the gin for winners

Judging Panel

• Very open showcasing who the panel is
• Broad representation of professionals in the industry
• Retail
• Distribution
• Bar Tenders
• Mixologists
• Distillers
• Writers and bloggers
• Have to be successful with multiple audiences
• Get viewpoint from bredth of people
• Difficult to choose panels
• Judges are enthusiastic and trustworthy

Award Ceremony

• Don’t want to burden people with event cost in their ticket
• Entries from 30 different countries
• Can’t easily make to ceremony
• Logistics and costs of organising
• Judging process rigorous and watertight rather than event side of it
• Awards have visual and long lasting content
• Great amount of PR to trade
• Winners catalogue
• More exciting things this year include partnerships with other companies
• More will be revealed

Reviews

• Don’t look at marketing information / botanicals etc
• Mainly down to spirit so won’t really comment on the bottle
• If have a good bottle need to have the spirit to match

Process

• Pour out into wine glass
• Let breathe and then look at aroma or appearance Looking for sediment
• Taste neat a number of times
• Taste with ice or water. Reduces ABV of gin
• Taste with tonic as well. Very important to do this
• Try a few garnishes
• Try a gin again at another time

How do taste so many gins ?

• Spread out as much as possible
• Spit it out rather than drink too much
• Taste gins individually
• Palette fatigue real thing so very difficult if you are assessing gins. Sometimes there are 50 gins tasted by other judges !!
• The maximum Paul has tasted in one sitting is 20
• Judging is done remotely for gin guide awards to allow plenty of time to make their assessments

Future

The Gin Guide Awards

• Entry opens for 2021 start of January
• More additions for winners and finalists
• Possibly new categories
• Wait and see

The Gin Guide

• More of the same
• More ways for people to discover gin through video and live content
• Large segment of market that know what they like but show them some new gins within the category they might find interesting
• Printed version coming

Covid

• Unpredictable at the moment
• A lot of people have changed from trade to consumer
• Lots of innovation
• Virtual experience and online tasting
• Virtual events such as International Scottish Gin Day
• Those with gin tours and gin schools that created large revenue making it difficult at the moment
• Gin tourism and trade impacting the industry
• Consumer side booming.
• Hopefully Christmas strong for sales
• Lot of distillery thrived that have direct consumer focus
• Lots of challenges around events and artisan markets

What is the best way to get in touch ?

• Instagram - @theginguide
• Twitter - @theginguide
• Face Book - The Gin Guide
• Web - https://www.theginguide.com

What is your favourite gin and how would you serve it ?

• Impartial so not have favourite but will go through some he has enjoyed in the past and some which he has enjoyed recently:-
• St Georges Terroir Gin
• Martin Millers Gin
• QVT Gin
• Shire Gin
• Greensand Ridge
• 3 Wrens Gin - Bison Grass and Raspberry Gin Aged in Balsamic Vinegar Casks

What does gin mean to you ?

• Enjoyment and socialising and convivial element
• Easy to get caught up in other elements
• Use your personal preferences
• Discovery

Instagram Community Shout Out

• My Instagram shoutout this week is @theginlord
• I apologise that I did not see your live for a month on 10th September.
• I really love the frankness of your lives. Please keep them coming.
• I like the way you engage and I would like to publicly thank you for your comments relating to last weeks episode about supporting distilleries.
• Really enjoyed the live you did with Tristan Jorgensen from Massingberd-Mundy. Really helped me when preparing for Episode 12.
• Always enjoy the latest Negroni incarnations. I am still trying to get Negroni right but I think the only way is to ditch the Campari !!
• Always enjoy your reviews especially the one on The Gower Gin Company Dragon Strength
• Didn’t enjoy your post about reducing your gin collection
• I am glad you have started your podcast and wish you a lot of luck with that.
• I also have even more respect having found out recently that you are a judge on The Gin Guide Awards.
• Thank you again for your lives and keep them coming.

Get In Contact

• IM me at @ginignite Instagram or @ginignite on Twitter
• E-Mail me at [email protected]
• If you have ideas IM me or e-mail at [email protected]
• If you want to be on the show then IM me or e-mail me at [email protected]

Final Thought

• The thing that I like about the gin community that I have met so far is that no one judges anyone for what they believe, what they look like or who they choose to be.
• The world would be a better place if everyone took that view.
• Grab your drink, toast those you love, enjoy your weekend and whether your decide to party or stay in I will be with you in spirit !!!
• Seriously though enjoy your weekend and I look forward to joining you for another episode next...

Welcome To The Gin Ignite Podcast

Whether you want to party or have a quiet night in gin will ignite

News

• Hello and Welcome to Episode 20.
• Small Gin September
• Brainchild of Vanessa @nessejay91.
• We have had Anfield Gin, The Wandering Bartender, Lava Spirits, Massingberd Mundy and finally Viper Gin
• So glad Vanessa decided to do a 5th week. 
• Viper Gin was a really good week. Really enjoyed the cocktail creation and looking forward to receiving my runner up prize.
• Congratulations to Carole @grandmasginparlour and Kerri @glassofgin_packetofseeds 
• Nipple In A Tipple
• This was created by @gin_meets_girl, my Instagram shoutout a couple of weeks ago.
• She works in an NHS breast department
• Fantastic chance for the instagram community to raise awareness for breast cancer
• Remember early diagnosis saves lives
• October is breast cancer month. 
• Monthly breast check is key
• So the challenge runs throughout October
• Come up with booby inspired drinks and cocktails
• Nothing is off limits whether it’s a G&T with a cherry on top or full on fancy pants cocktail.
• Spread the word about breast awareness and monthly checks. Post to #nippleinatipple
• @coppafeelpeople just giving
• Please have a look at @gin_meets_girl profile and share the #nippleinatipple post.

Weekly Gin Recommendation

• Weekly Gin Recommendation - Lava Spirits Coffee Orange Gin
• This is my favourite of Lava Spirits two gins. I think it is because Laura has successfully manage to harness 3 very bold flavours into a beautifully blended gin with juniper, orange and coffee.
• The nose of the gin is unmistakably orange with coffee undertones
• When Laura was on the podcast in episode 11 she explained how important it is to get the roasting of the coffee right. She has absolutely hit the perfect sweet spot. The coffee taste is not bitter but naturally sweet.
• This expertly blended, sweet coffee taste forms the first part of the flavour profile, it is followed by a beautiful orange flavour, although not too overpowering and finally you get the juniper at the end.
• I could quite easily have this neat on the rocks.
• I chose to pair it with my usual Mediterranean tonic in order to test it as a long serve. This really seemed to bring out the orange flavour.
• It happily sits with any light standard or Mediterranean tonic. 
• I personally would not put it with any other flavoured tonic. 
• I am disappointed with myself that I did not try this with ginger ale or ginger beer, as Laura had suggested. because I think this would be a fantastic serve.
• I can’t decide whether I would have this as a dry Martini or not. It certainly has the smoothness I look for.
• For me though I think this really comes into it’s own with the plethora or cocktails that you could add it into or adding over ice cream or in desserts.
• Congratulations Laura on producing something totally different which is blended to perfection.

Where do you go to find out more about distilleries ?

Instagram, Twitter and Facebook

• Follow people on your chosen social media platform and if they suggest something try it.
• For example I follow all things mixology for Vanessa @nessejay91 but she follows me and quite often listens to some of the brands I talk about.
• She has bought from @pitwheeldistillery and @theedgegin for example directly after listening to what I have said.
• I really like that because I want to support the distilleries and as I said last week if you can’t buy the gin then post about the gin you like.
• Once you find someone that you respect their views then this is one source of inspiration you can use.

Online Events

• Events like #smallginseptember are really good because you can see behind the scenes
• Get to know the people who run or work at the distilleries.
• Also challenges mean prizes and a change to try the gin
• Lava Spirits and Viper Gin gave me a runner up prize for producing a cocktail.
• The reason why Lava Spirits is this weeks recommendation is because I had forgotten how lovely it is and now I want to shout about it
• Viper Gin will get a review from me also.
• If I really like Viper Gin that will also go on my weekly recommendation list
• Giving away miniatures like this gives consumers a chance to taste exactly as you would at events or markets
• Not advocating giving away gin other than in the context of a particular event

Minatures on Website

• I have talked about this before
• Imperative to have miniatures as an option on your website so that you can sample before you buy
• This is exactly what a distiller does at markets and events. The difference is the consumer is paying for it which is win win for everyone

Consider flat packing

• I have talked about them before and I am sure I will again
• The Gower Gin Company produce their range of gins bar the dragons strength as a flat pack for £14.95. Great value and gets you to taste the whole range

The Gin Guide

• Go to The Gin Guide for inspiration
• Most of the distilleries I talk to all point to this as a resource
• The review of the gins I know are really fair and give a really good indication as to whether you would like them or not
• They also have some great lives showcasing distilleries and distillery tours
• Also have gin of the week. This week it is The Gower Gin Company Dragon Strength.

The Gin To My Tonic

• Offer a series of events and festivals throughout the year
• Do a lot of meet the maker events which is your chance to meet the maker of your favourite gin
• Tastings - get a chance to taste a particular distilleries offerings

Gin Foundry

• Reviews
• Distillery map
• Tastings
• Interviews

Round Of Gin

• Search for particular distilleries and events all over the world.
• Reviews of any distilleries you like the look of

Sip and Share

• Membership based site where you pay initially £1 and then £2.99
• Get discounts on gin and exclusive access to membership only content for UK Best Distillers and Independent Retailers
• Also great spirits map to showcase where in the country distillers are located.
• I had not realised how many distilleries are so close to me.

Podcasts

• Scottish Alchemist Podcast - review gins, gin tastings
• The Gin Ignite podcast - this one. Weekly review, talks with distilleries
• Thirst of all - talks to various people in the industry about their first, last and never drinks

Craft Gin Club

• Monthly gin each month and a load of goodies
• Able to buy gin

The Botanical Trading Company

• Monthly gin each month

Third Party Websites

• I would always encourage you to go direct but these sites are good to see new additions or where the distiller does not sell directly
• Master Of Malt
• Spirits Kiosk
• Amazon - look for gins. Browse gin by award one in a country. International gins
• I Love Gin

Search on social media

• Browse the hashtag small craft gin or small batch gin

When open

• Artisan Markets
• Local Festivals

Instagram Community Shout Out

• My Instagram shoutout this week is @gin_obsessed_hayley
• I would like to thank you for your support.
• I really love your amazingly colourful and often floral posts apart from your last two spooky ones for this months craft gin Whitby Gin The Demeter Edition
• I really liked your recent post on @manhatten_Cocktails Winterbacher gin. I though it was very informative and very colourful. I must try a French 75
• You make me laugh with your ever so slight Rhino obsession which runs through your posts. For me it is not Rhino but giraffes !! Love the post with the Rhino gin.
• I liked your Negroni post and I have to say I struggle with all things decoration especially peel or some of the really intricate designs you see !!
• I loved your flat lay of Septembers Craft Gin Club gin
• I also loved your review of Massingberd Mundays Marie Jeanne gin and the photo.
• Keep doing what your doing and look out for my stories showcasing these all week.

Get In Contact

• IM me at @ginignite Instagram or @ginignite on Twitter
• E-Mail me at [email protected]
• If you have ideas IM me or e-mail at [email protected]
• If you want to be on the show then IM me or e-mail me at [email protected]

Final Thought

• The thing that I like about the gin community that I have met so far is that no one judges anyone for what they believe, what they look like or who they choose to be.
• The world would be a better place if everyone took that view.
• Grab your drink, toast those you love, enjoy your weekend and whether your decide to party or stay in I will be with you in spirit !!!
• Seriously though enjoy your weekend and I look forward to joining you for another episode next Friday.
• Cheers

Welcome To The Gin Ignite Podcast

Whether you want to party or have a quiet night in gin will ignite

News

• Hello and Welcome to Episode 19.
• Small Gin September
• Brainchild of Vanessa @nessejay91. We have had Anfield Gin, The Wandering Bartender, Lava Spirits, Massingberd Mundy and finally Viper Gin
• So glad Vanessa decided to do a 5th week. It has really beneficial and worthwhile and I would like to than Laura at Lava Spirits for my prize for being runner up in the cocktail competition. I am not sure what to do with my gins yet.
• Very excited to see what happens with Viper Gin this week.

Weekly Gin Recommendation

• Weekly Gin Recommendation - Brockmans
• Brockmans has been recommended to me at least twice on the podcast as a favourite drink and so I decided that I had to get some.
• I now know what they mean because the 10 years they took to perfect the recipe was totally worth it.
• Nose - The nose is just berry but you can tell that this is no ordinary berry (blueberry and blackberry), not just because it has alcohol in it, although that helps, but because the nose
• Flavour - The flavour profile is complex and it almost has a double dryness to it, although I think the second dry flavour is probably the coriander.
• The flavour profile starts with very dry which I think is the juniper. This is followed by a strong berry taste from the blueberries and blackberries which then is followed by the coriander dryness briefly before finally sweetening out to a beautiful subtle blueberry and blackberry taste which is sweet probably due to the orange peel. Normally any taste after that is dry but you just get left with sweet berry after tones.
• I think the perfect pairing for me is with Mediterranean tonic but I would strongly urge you not to forget the blueberries. I am not really one for garnish in my G&T but this really accentuates the taste.
• The suggested serving is with 2 blueberries and some pink grapefruit peel but I think you can quite easily go to 5 blueberries to accentuate the taste.
• I think this would work with any standard light premium tonic including Elderflower. I would not go for anything stronger thought
• A Brockmans dry martini sounds decadent and like heaven. I will be trying this in the next few weeks so will let you know.
• I think Brockmans would work well in cocktails although personally unless I could make the cocktail enhance the amazing flavour profile I would favour it in a G&T.

How can we best help distilleries ?

Inspired this week by speaking to a distiller

• Makes gin Monday - Thursday
• Events and Markets - Friday - Sunday
• Each time government announcement made numbers get smaller
• Carry on until completely stops → lockdown

Serve Distilleries

• Serve gin commmunity
• Concentrate on those who consume and comment
• Need to concentrate → makers gorgeous liquid
• This episode is to redress that balance and as a call out to the gin community to essentially buy gin.
• I asked distilleries if there was one thing that the gin community could do what would it be ?

How can we help ?

Number 1 - Buy Gin

• Right way
• Go to distiller directly and buy from their site
• Otherwise go to known specialist retailers such as The Gin To My Tonic or Spirit Kiosk.
• Interact with the distiller directly and ask where they stock it. Local ?
• Christmas is coming up / birthdays coming up. Think of local distillery
• Buy miniatures if unsure
• Can’t go to the pub go virtual.
• What you would have spent buy a bottle of gin from the distillery
• Drink with friends and help out your preferred distillery

Number 2 - If you like a gin why don’t you review it ?

• Tighten belt
• The next best way to support a gin brand is to talk about it and help people get to know it
• If your feeling brave why not do a live with the distiller directly
• Taste neat before you add anything to it

Number 3 - Comment / Like / Share

• Comment and like on posts which have your favourite gin.
• Share with friends, family and community
• The more we do this as a community then the more this gin will get known
• Tagging distilleries
• All interaction increase viability of the brand

Number 4 - Get to know the brand

• Story - understand the story of the brand. For example this week we know that the Viper distillery is named after the adder / viper that they saw when clearing the ground to grow the botanicals
• History - Look at Pitwheel distillery that celebrates the mining heritage or Massingberd Mundy which celebrates the heritage of the South Ormsby estate

Number 5 - Bars / Restaurants

• Consider buying gin directly from the distiller. There margins are much greater
• Buy on reputation and what your regulars want rather than being seduced to cheaper or more well know brands that offer extra promotions

Number 6 - Gin Community

• Everyone in the gin community want to drink gin
• Please post about distilleries and great serves of gin
• There is not a reason to hate on groups / individuals that enjoy gin. Just concentrate your efforts on something that really matters in the world instead
• This situation is only going to get worse and we need to together as one community
• Any jealousy you has will impact the distilleries and this is not good

Distilleries I know one or more of their gins and are worth a look

• The Edge Gin - London Dry, L’Orange and Pear
• Pitwheel Distillery - Classic Dry, Original Spiced and Raspberry and Vanilla
• Brockmans
• Isle Of White Distillery - Mermaid and Mermaid Pink, HMS Victory Navy Strength
• The Botanist
• The City of Aberdeen Distillery - Scottish Bramble Gin, Rhubarb Gin, Tuckshop Gin, Thyme and Rosemary Gin, Lemon Zingle Gin, Chocolate and Mint Gin, Fresh Gin
• Lava Spirits Coffee Gin, Coffee and Orange Gin
• Masons Dry Yorkshire, Slow Distilled Sloe Gin, Lavender Edition, Steve’s Apple Edition, Yorkshire Tea, Peppered Pear
• Aberfalls - Welsh Dry, Small Batch, Rhubarb and Ginger & Orange Marmalade
• Gunpowder

Distilleries I have not tasted but heard good things about

• Massingberd Mundy - Burrells / Marie Jeanne
• Viper Gin - London Dry / Mulled
• Mackintosh Gin - London Dry, Mariner Strength, Pineapple and Grapefruit Old Tom
• The Gower Gin Company - Original, Rhosili, Bara Brith, Pinwydd, Rhamanta, Rhosili 'Dragon Strength'
• Otterbeck distillery - Cotton
• Stockport Gin - Original Edition Gin, Pink Edition Gin, Pink Grapefruit and Pink Peppercorn, Sustainable Edition & Twist Of Lime Edition
• Crawshay Gin - Welsh Dry Gin, Orange, Strawberry, Rhubarb and Vanilla Gin
• Anfield Gin - Strawberry Blush
• Defiance Spirits - Fight Club Gin, Test Pilot Seville Gin, High Octane, Spit-Fire Spiced Gin, Jet Fueled Gin,
• Capreolus Distillery - Garden Swift Dry Gin
• Faiers Distillery - Traditional Collection, Nostalgic Collection, Experimental Collection
• Four Pillars Gin - Olive Leaf Gin, Blood Shiraz Gin, Rare Dry Gin, Spiced Negroni Gin, Modern Australian Gin, Navy Strength Gin, Sherry Cask Gin, Chardonnay Barrel Gin, Australian Christmas Gin, Changing Seasons Gin, Gin with Benefits
• Law Gin Ibiza - Premium Quality Dry Gin
• Holy Island Gin - Original and Sea Pink
• Agnes Arber Gin - Premium, Pineapple and Rhubarb
• Worthing Gin - London Dry, Orange Blush and Mellow Pear

Instagram Community Shout Out

• My Instagram shoutout this week is @ginmakers
• I wish you would actually show us and talk to us about what you are doing.
• Find it straight forward but I would like to know more about the brand.
• Liked the Elderflower Gin fizz and your use of the new Robinsons range of cordials. I tried the Elderflower with tonic water at the weekend and it was really nice
• Half hitch gin and orange and juniper and tonic water
• Fizzy pink raspberry. I would also add some Elderflower liqueur and a bit of sugar syrup and then top up with Prosecco !!!
• Thanks for your support and here’s to you getting in front of the camera !!

Get In Contact

• IM me at @ginignite Instagram or @ginignite on Twitter
• E-Mail me at [email protected]
• If you have ideas IM me or e-mail at [email protected]
• If you want to be on the show then IM me or e-mail me at [email protected]

Final Thought

• The thing that I like about the gin community that I have met so far is that no one judges anyone for what they believe, what they look like or who they choose to be.
• The world would be a better place if everyone took that view.
• Grab your drink, toast those you love, enjoy your weekend and whether your decide to party or stay in I will be with you in spirit !!!
• Seriously though enjoy your weekend and I look forward to joining you for another episode next Friday.
• Cheers