Josh is a U.S. Navy veteran who launched UpMyInfluence.com to help entrepreneurs attract the perfect audiences and grow their brands without the crazy costs associated with traditional PR companies.

UpMyInfluence's purpose is to DEMOCRATIZE access to influence. Josh believes he has a moral imperative to help entrepreneurs serve the world with their collective messages while growing their revenue!

UpMyInfluence was the natural outgrowth of his first startup, SavingsAngel.com which has grossed more than $6 million in sales with less than $500 in advertising. He did it all through building authority and serving audiences in the media.

Josh is a weekly TV consumer expert in Orlando, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times.

Time Stamps:

8:18 - Find something you're good at & do it for free

13:54 - Serve with your heart

15:30 - A bit about the SavingsAngel.com  site

19:35 - Marketing lesson learned from the decline of SavingsAngel.com

21:40 - Make sure your product is more valuable than it costs

23:44 - You have to work on your audience's ability & desire to pay before they will purchase from you

25:08 - What people will pay for

32:17 - Business is like marathon training

Josh offers a scholarship for getting a Media Influencer Makeover Kit. It's valued at over $8,000 but is being offered for free, without any upsells. Watch the 4 videos and apply for the scholarship, being sure to mention you heard about the scholarship on Beyond Retirement.