In this episode of the Leading Learning podcast, Celisa and Jeff discuss how to get at what potential learning customers actually want – versus what they need – by exploring four key areas of gathering and assessing data including: understanding your demand dynamics, assessing behavior (not preferences), identifying key value factors, and gauging commitment and conversion ­(not interest).

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Highlighted Resource – Market Insight Matrix – a free Tagoras tool that lays out a framework for continually monitoring and assessing your market over time. It’s a great complement to the discussion in this episode about identifying the “wants” as opposed to just the needs in your market.

Thank you to Blue Sky eLearn, sponsor of the Leading Learning podcast for the first quarter of 2018. Blue Sky is the maker of the Path learning management system, an award-winning, cloud-based learning solution that empowers your organization to maximize its message. Blue Sky also provides a range of virtual event and instructional services to help you maximize your content and create deeper engagement with your audience. To find out more about Blue Sky eLearn and everything it offers, visit http://www.blueskyelearn.com.