Sign up to save your podcasts
Or
Share Global Ad Trends: navigating media's 'new normal'
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Global Ad Trends: navigating media's 'new normal'
New ad spend forecasts show that the ad market has become detached from the broader economy. WPP Media's Kate Scott-Dawkins and WARC's James McDonald join Alex Brownsell to discuss trends in the 2026 ad economy, including the growing influence of AI and a bumper year in North America with elections and the FIFA World Cup.
View all episodes
By WARC
5
1010 ratings
New ad spend forecasts show that the ad market has become detached from the broader economy. WPP Media's Kate Scott-Dawkins and WARC's James McDonald join Alex Brownsell to discuss trends in the 2026 ad economy, including the growing influence of AI and a bumper year in North America with elections and the FIFA World Cup.
More shows like The WARC Podcast
View all
The McKinsey Podcast
381 Listeners
The Knowledge Project
2,705 Listeners
Decoder with Nilay Patel
3,139 Listeners
The Diary Of A CEO with Steven Bartlett
8,520 Listeners
Modern Wisdom
4,036 Listeners
Inside the Strategy Room
175 Listeners
Nudge
180 Listeners
The CMO Podcast
353 Listeners
Uncensored CMO
47 Listeners
On Strategy Showcase
46 Listeners
Leadership Next
101 Listeners
The Artificial Intelligence Show
202 Listeners
ReThinking
638 Listeners
Marketing Against The Grain
358 Listeners
Prof G Markets
1,424 Listeners