The world’s multi-billionaires, from Elon Musk to Sergey Brin, are increasingly using family offices to manage their wealth – and it’s big business. With more than 8,000 family offices globally managing an estimated $3.1 trillion in assets, it’s set to rival the hedge fund industry in size.

Major financial hubs -- from London to Dubai, Hong Kong to Singapore -- are actively competing to capture a slice of this booming market, offering enticing incentives to attract family offices. Dubai-based Ali-Abbas Merali, a partner at Azura Partners, discusses how and where the super-rich are investing their billions. He joins John Lee and Katia Dmitrieva on the Asia Centric podcast.

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