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Global elections: What impacts can companies expect?


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Named the year of global elections, 2024 will see more than 50 countries with over half of the world’s population exercise their right to vote. On today’s episode, host Heather Horn reunites with Craig Stronberg from PwC Intelligence to discuss the depth of the 2024 elections – not just in the US but worldwide – and the downstream impacts they could have, including what companies need to consider when making business decisions. Hear what Craig has to say companies should be focused on now as the international spotlight shifts towards the United States. 

In this episode, they discuss: 

  • 01:46 – The significance of the year of global consequential election 
  • 04:15– The impacts of recent European elections 
  • 08:31 – Global elections beyond Europe that could have notable outcomes, including Mexico and Bangladesh 
  • 14:16–What a company should know about a country when assessing market entry on both a macro and tactical level, including the history of transitions of power 
  • 17:03 – The interplay of the global elections and how the US election is a catalyst 
  • 33:10 – What companies can do now in advance of the upcoming US election 

Craig Stronberg, a senior director in PwC Intelligence, develops forward-looking analysis on macroeconomic, geopolitical, and global issues to help leaders solve complex business problems. Prior to PwC, Craig had a nearly 20-year career in national security affair s where his areas of focus included global risk, cyber, counterterrorism and counterintelligence.

Heather Horn is PwC’s National Office thought leader, responsible for developing our communications strategy and conveying firm positions on accounting and financial reporting matters. She is the engaging host of PwC’s accounting and reporting weekly podcast and quarterly webcast series. With over 30 years of experience, Heather’s accounting and auditing expertise includes financial instruments and rate-regulated accounting.

Transcripts available upon request for individuals who may need a disability-related accommodation. Please send requests to [email protected]. 

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