Global Flow

Latin music is a billion dollar business, and its influence keeps growing. Dramos breaks down the cultural and commercial forces behind its global rise, from the crossover era to Bad Bunny’s historic Grammy win and Super Bowl halftime performance. Plus, how Bad Bunny's record label, Rimas, deals with Sony and Argentina’s Dale Play Records bring ownership into the conversation, and what this growth means for the next generation of Latino artists and entrepreneurs.

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Before “Show Me Love” became a global hit, WizTheMc had already gone viral, signed a record deal and been dropped by his label. He joins Dramos to talk about losing himself while chasing success, rebuilding his confidence and finding a sound that connects him to his South African roots. From growing up in Germany to getting Tyla on the remix, they explore identity, the connection between Afrobeats and pop, and why a setback can open the door to your biggest moment.

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This month on Global Flow, we explore an AI radio host connecting with Latino listeners, a Colombian startup bringing AI to small businesses, and what both mean for our community’s future. Plus, Mexican horror film Don’t Follow Me takes influencer culture somewhere dark, and we unpack shifting Latino voter attitudes ahead of the midterms. In our recurring Latin Artists You Need to Know segment: Stef Cabrera, Sana Sana Musica, Jantonomi, and NSQK.

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What if the next big Hollywood filmmaker isn't discovered at a studio, but on YouTube?

In this episode of Global Flow, Dramos breaks down how Curry Barker went from making YouTube sketches and working at Starbucks to creating Obsession, a horror film reportedly made for just $750,000 that became a massive box-office success.

But this story is bigger than one movie. From Kane Parsons turning The Backrooms into a major Hollywood production to Issa Rae building her career independently, we're exploring how technology, social media, and new distribution platforms are transforming the entertainment industry.

Plus, we dive into the rise of micro-dramas, the changing economics of Hollywood, and why the next generation of creatives may have more opportunities than ever before.

The takeaway? Hollywood isn't disappearing. It's evolving. And the people willing to create, adapt, and bet on themselves have an opportunity to shape what comes next.

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How did Bad Bunny turn global superstardom into a platform for Puerto Rican resistance? Dramos sits down with Dr. Vanessa Diaz and Dr. Petra Rivera-Rideau, creators of the Bad Bunny Syllabus and authors of P FKN R, to unpack the history, identity, and politics behind his music. From Hurricane Maria and the 2019 protests to challenging machismo and the backlash surrounding his Super Bowl halftime show, they explore how Benito is changing the conversation around Puerto Rico and helping a generation reconnect with its roots.

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What happens when the internet rallies behind your business—but the bills, self-doubt, and pressure keep coming? Dramos sits down with Rachel, co-founder of Buddies Coffee, to unpack her journey from selling cars to building one of New York City’s most talked-about coffee shops. The Puerto Rican entrepreneur opens up about teaching herself to roast coffee, navigating industry gatekeeping, and the landlord conversation that sparked her viral breakdown. They discuss the reality behind internet success, rebuilding in the East Village, and creating a business rooted in culture and community. Plus, in “Put You On,” Dramos shares lessons from Seth Godin’s The Dip on knowing when to persevere and when to pivot.

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What happens when you know how to make hits for everyone else, but refuse to chase a formula for yourself? COASTCITY joins Dramos to talk about staying true to their sound while building careers behind some of music’s biggest names. From passing on *NSYNC to helping Beyoncé sing in Spanish on “Mi Gente,” the duo shares the stories behind an unconventional journey through the industry.

They also get into AI’s growing role in music, blending their Puerto Rican roots with R&B and alternative influences, and their album Soñar Despierto. Plus, an honest conversation about defining success on your own terms and paying the bills without putting all that pressure on your passion.

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Chiquis joins Dramos for an honest conversation about building a career on her own terms, trusting her instincts and refusing to let fear stop her. They discuss entrepreneurship, creating from a place of purpose, overcoming bullying, her children’s book The Girl Who Sings to Bees and the new chapter she’s stepping into.

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What does it take to become the first, and what changes for everyone who comes after you? Dramos kicks off Hispanic Heritage Month with the stories of Bad Bunny, Rita Moreno, Arnaldo Tamayo Méndez, and Roberto Clemente. From Grammy history and Hollywood stereotypes to space exploration and humanitarian work, we dig into the obstacles behind their achievements, the doors they opened, and the work still left to do. Plus, a conversation about identity, the pressure to assimilate, and using your success to give back.

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Global Flow begins with Colombian singer-songwriter Sebastián Yatra, who joins Dramos for a candid conversation about building a career without following a formula.

Yatra opens up about being dismissed as a “gringo” and “rich kid” when he returned to Colombia, the discomfort that helped him find his identity, and the silent meditation retreat in India that changed the way he sees life. He also breaks down why he refuses to be defined by genre, the deeper writing behind Milagro, recording with his father, and how “Dos Oruguitas” became part of Disney and Latin history through Encanto.

Plus, Yatra shares what Colombia’s global music takeover reveals about hard work, authenticity, and betting on yourself. His biggest lesson: life is on the other side of fear.

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