We discuss further the sunk cost fallacy of the consumer, this time in reference to business that "do good"., and how the good they do can be reducible into the life time value of people still being given as consumers.

If this world is filled with NPC's is the deep fake its next iteration? If we do not address the way time is turned into a line then anything offered as "truth" ensures we remain as hypnotised chickens. We explore.

We look at the French protests & protest movements in general though the frame of the consumer that is completely disregarded. When people take exception to a power they themselves do not animate, what is it they fail to see? We discuss.

When human is considered economising then all business irrespective of their different business models are bound together to the same redundancy. We discuss.

Because we remain oblivious there is a cost to our production as consumers we do not consider our lives are sunk or embedded as a fallacy we actualise, that is totalising in scope. We explore what no one recognises.

We explore the way marketing works to draw goodwill out to account for loyalty as an asset so as to discount an opportunity for life beyond a buyers journey set.

How can you build a business when the resource of the consumer is no longer given? We explore what would actually be built post the consumers redundancy.

If we acknowledge there is a caste of people that live off us, that market their legitimacy as being representatives, or managers of our lives, how does this occur? Do we provide the conditions for parasitism to arise? We explore.

We explore how secularism is a religious movement and the consumer the last religious relic that needs to be made redundant.

We explore the development of AI as a destining and whether our givenness as consumers makes it contingent as a development on what people are yet to question when it is sold as such.