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In this episode of The Riley Black Project, we’re joined by Jessica Raba of Letters From Me TX — known as The Keychain Lady! 

Jessica shares how she turned her creative passion into a thriving Etsy shop with over 10,000 sales in just 16 months, all while juggling motherhood, a full-time job in the oil industry, and marathon training. 

We get into:
⚡ How a hand-me-down Glowforge launched a full-blown laser business
⚡ The genius “sample name discount” hack that boosted her Etsy engagement
⚡ How she uses local suppliers like Houston Acrylic to perfect color matching
⚡ Why product photography doesn’t have to be fancy—just consistent
⚡ Real talk about balancing life, burnout, and building something sustainable
⚡ The creative overlap between Keychain Thingies and her custom acrylic designs

This episode is packed with insight, laughs, and real maker hustle energy — perfect for anyone building a business from their passion.

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