Send us a text

In this episode of The Riley Black Project, John & Crystal sit down with Jeff and Anna of Lancaster Supplies for a deep dive into the behind-the-scenes world of laser blanks, sourcing, scaling, and what it really takes to build a supplier brand from scratch.

From waking up at 4 AM with no alarm, bowling in the 200s, and balancing multiple businesses… to accidentally engraving on your spouse’s belongings (we’ve all been there 😂)… this episode blends business strategy, maker humor, and real-world insight from a supplier growing fast.

We dig into:
 ✨ How Lancaster Supplies started from a simple idea
 ✨ Going from 5 tumblers… to 20… to full product lines
✨ Why sourcing takes MONTHS (and why samples lie 👀)
✨ The struggle with minimum orders, shipping costs, and warehouse space
✨ What makers actually need from suppliers

Plus:
 💬 Exclusive discount code for listeners
 💬 Lancaster’s plans for 2026 
 💬 A preview of the conversation continuing in Patreon After Dark

Whether you sell blanks, buy blanks, engrave all day, or just love hearing how maker businesses grow, this episode is PACKED with value, laughs, and reality.

Support the show

If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject

Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack

Want more info on Aeon Lasers?? If so, show me some love by clicking on my partner link below and then hit the "Get Started" button! If you found my content helpful,
and decided to call or DM instead, make sure to mention "Crystal Aguila" as the referral.

Send us a text

In this episode of The Riley Black Project, John and Crystal sit down with Stephanie of Pretty Pitty Design for one real maker conversation — covering craft shows, pricing pressure, brand loyalty, machine obsession, and why markets are about more than just sales.

From starting with a Cricut and Glowforge to running multiple lasers, Stephanie shares the behind-the-scenes truth of doing vendor shows in different seasons, choosing machines you trust, and navigating an economy where customers are spending smarter than ever.

We talk about:

- How vendor markets have changed (and what that means for makers)
- Why business cards still matter
- Selling during an unpredictable economy
- Brand loyalty vs upgrading machines
- Laser addiction
- Choosing the right events, not just more events
- Turning slow shows into content + future sales
- Pricing pressure when competitors undercut you
- Creating a brand that stands for something (and not just products)
- The emotional story behind Pretty Pitty Design and dog rescue

This episode is for every creative entrepreneur who’s:
✔️ Wondering if markets are still worth it
✔️ Debating another machine purchase
✔️ Feeling the slow season
✔️ Trying to survive rising costs
✔️ Building something real, not just chasing trends

Support the show

If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject

Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack

Want more info on Aeon Lasers?? If so, show me some love by clicking on my partner link below and then hit the "Get Started" button! If you found my content helpful,
and decided to call or DM instead, make sure to mention "Crystal Aguila" as the referral.

Send us a text

In this episode of The Riley Black Project, John and Crystal sit down with Lanie & Alex of Hialeah Fine Jewelry for a raw, funny, and inspiring conversation about building a business, raising a family, and navigating entrepreneurship as a couple — all while welcoming a brand new baby into the mix. 👶💍

From launching a jewelry brand without formal training to selling out at conferences and moving across states to find balance, Laniey and Alex open up about the real side of creative entrepreneurship.

We get into:
✨ How Hialeah Fine Jewelry was built from scratch
✨ Transitioning from piercing & tattoo shops into business ownership
✨ When growth forces you to bring your partner into the business
✨ Creative burnout and protecting your joy as a maker
✨ Selling out product drops and prepping for conferences
✨ Running a business during pregnancy (and right after birth 😳)
✨ Why creators struggle with systems like email lists, automation, and operations
✨ Making your own money vs. working for someone else

This episode is honest, relatable, and wildly motivating for anyone trying to build something of their own — especially if you’re a creative, a parent, or building alongside a partner.

Support the show

If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject

Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack

Want more info on Aeon Lasers?? If so, show me some love by clicking on my partner link below and then hit the "Get Started" button! If you found my content helpful,
and decided to call or DM instead, make sure to mention "Crystal Aguila" as the referral.

Send us a text

In this episode of The Riley Black Project, John and Crystal sit down with Joshua Perry, the award-winning creative behind Perry Design Tulsa — a laser business born from a long career in the salon industry. ✂️➡️🔥

Joshua shares his inspiring transition from 22 years as a salon owner to running a thriving design and laser engraving studio known for its next-level branding work, stunning shop décor, and signature custom pieces.

We talk about:
 ✨ How a salon background built the perfect foundation for client trust and design success
 ✨ The creative spark behind Perry Design’s signature laser workspace aesthetic
 ✨ Tips for balancing multiple businesses, parenting, and creative burnout
 ✨ The fine line between personal relationships and professional sales
 ✨ How networking, community, and meetups can change your maker journey forever
 ✨ Why sand carving is making a comeback — and how it compares to laser engraving

This one’s packed with laughs, lessons, and maker motivation — from crashing your first laser head (we’ve all done it 😂) to mastering business relationships and chasing new creative outlets.

🎙️ Stay to the end for Perry Design’s exclusive discount code for The Riley Black Project listeners!

Support the show

If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject

Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack

Want more info on Aeon Lasers?? If so, show me some love by clicking on my partner link below and then hit the "Get Started" button! If you found my content helpful,
and decided to call or DM instead, make sure to mention "Crystal Aguila" as the referral.

Send us a text

In this week’s episode of The Riley Black Project, John and Crystal share a real-life business update—talking openly about burnout, shifting gears, and keeping momentum through the slow seasons. From dealing with canceled trips during the government shutdown to landing their biggest tumbler order ever, this episode is full of truth bombs and laughs. 

They also dive into:
 ✨ How a simple print-shop contract changed their business trajectory
 ✨ The emotional rollercoaster of testing materials and chasing perfection
 ✨ Why customs can drain your energy (and what to do instead)
 ✨ The switch to new tools like Stan Store and lessons from Kajabi and Go Modern
✨ Why every creator and small business owner NEEDS an email list NOW
✨ Local Lens growth, landing sponsors, and the importance of community collaboration
✨ Upcoming events, markets, and how Riley Black Studios is helping local businesses shine 

This one’s a mix of behind-the-scenes honesty, practical maker tips, and encouragement to keep pushing through—even when business feels tough. 

🎙️ Whether you’re a laser maker, small-business owner, or content creator, this episode will hit home. 

Support the show

If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject

Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack

Want more info on Aeon Lasers?? If so, show me some love by clicking on my partner link below and then hit the "Get Started" button! If you found my content helpful,
and decided to call or DM instead, make sure to mention "Crystal Aguila" as the referral.

Send us a text

In this episode of The Riley Black Project, John and Crystal catch up with Desiree Townsend of Yay Gifts & Cards — a laser maker, designer, and longtime community member who’s taken her business to the next level with her first real studio space! 🎉

We talk about the highs and lows of expanding your creative business — from working out of your house (and spilling into every hallway 😅) to signing that first lease and making it official.

Inside this episode:
 ✨ Desiree’s journey from beginner to Mira 9 pro
 ✨ How she went from home hustle to her first commercial shop space
 ✨ The real cost vs. reward of renting a studio as a small business owner
✨ Why collaboration beats competition every single time
✨ The City of Centennial project that featured her engraved tumblers 🙌
✨ The unexpected benefits of networking, showing up, and letting go of control

It’s a real, relatable conversation about growth, courage, and community — the kind of maker talk that’ll have you nodding the whole time.

Support the show

If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject

Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack

Want more info on Aeon Lasers?? If so, show me some love by clicking on my partner link below and then hit the "Get Started" button! If you found my content helpful,
and decided to call or DM instead, make sure to mention "Crystal Aguila" as the referral.

Send us a text

In this episode of The Riley Black Project, we’re switching things up—recording from Riley Black Studios instead of the garage! 🎥

Join John and Crystal as they take you behind the scenes of Printing United 2025 in Orlando, one of the biggest print and laser industry events of the year. From mind-blowing UV printers to massive laser machines and live sandblasting demos, this episode is packed with new tech, vendor insights, and real talk about what’s next in the maker world.

We cover:
✨ Our favorite finds and vendors from Printing United (Iconix, LogoJet, Summit, and more)
✨ A look at the Iconix sandblaster and why it’s stealing attention across the laser space
✨ Coolest gear we saw—from giant print cutters to color printers the size of a car
✨ The behind-the-scenes of running Riley Black Studios shoots in between industry events

Whether you’re a laser business owner, print pro, or just love seeing the latest creative tech, this episode has it all—heart, humor, and hustle.

Support the show

If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject

Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack

Want more info on Aeon Lasers?? If so, show me some love by clicking on my partner link below and then hit the "Get Started" button! If you found my content helpful,
and decided to call or DM instead, make sure to mention "Crystal Aguila" as the referral.

Send us a text

In this episode of The Riley Black Project, we sit down with Tess from Wealth With Tess, a former aerial acrobat turned investing educator, who’s helping creatives, makers, and small business owners take control of their money and build long-term wealth. 💰✨

Tess shares how she went from performing high above cruise ship decks to buying her first investment property after a single Google search—and eventually creating an entire brand to simplify investing for self-employed entrepreneurs.

We talk about:
⚡ The biggest money myths holding creatives back
⚡ How to start investing with as little as $10 (yes, really)
⚡ Why small business owners should open a Solo 401(k) or SEP IRA
⚡ Building wealth when you have inconsistent income
⚡ Finding the right financial advisor (and what red flags to watch for)
⚡ Tess’s free Founders Mini Course for business owners ready to invest smarter

This episode is packed with practical steps, relatable maker stories, and simple money tips that anyone—from side hustlers to full-time entrepreneurs—can apply today.

👉 Check out Tess’s free mini course at WealthWithTess.com/founders

Support the show

If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject

Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack

Want more info on Aeon Lasers?? If so, show me some love by clicking on my partner link below and then hit the "Get Started" button! If you found my content helpful,
and decided to call or DM instead, make sure to mention "Crystal Aguila" as the referral.

Send us a text

In this episode of The Riley Black Project, we sit down with Cindy from Saltwater Stitches & Hat Co., who went from bartender and busy mom of four to running a booming hat patch and leather business that’s making waves in the laser community. 💥

Cindy shares her incredible journey from buying her first laser while pregnant to building a loyal customer base, growing through local markets, and ultimately scaling her business online — all while balancing family life and major moves across the country.

Inside this episode:
✨ How a single market booth turned into a thriving hat patch empire
✨ The power of saying yes before you’re ready and learning as you go
✨ Why she pivoted from charcuterie boards to leather and hats
✨ Lessons from moving cities, starting over, and finding community online
✨ How she mastered airbrushed leather patches that stand out in a crowded market
✨ Building loyalty and trust so strong that customers literally defend her brand online

This episode is packed with laughter, honesty, and the kind of real talk every maker, mom, and entrepreneur needs to hear.

Support the show

If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject

Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack

Want more info on Aeon Lasers?? If so, show me some love by clicking on my partner link below and then hit the "Get Started" button! If you found my content helpful,
and decided to call or DM instead, make sure to mention "Crystal Aguila" as the referral.

Send us a text

In this episode of The Riley Black Project, we’re joined by Jessica Raba of Letters From Me TX — known as The Keychain Lady! 

Jessica shares how she turned her creative passion into a thriving Etsy shop with over 10,000 sales in just 16 months, all while juggling motherhood, a full-time job in the oil industry, and marathon training. 

We get into:
⚡ How a hand-me-down Glowforge launched a full-blown laser business
⚡ The genius “sample name discount” hack that boosted her Etsy engagement
⚡ How she uses local suppliers like Houston Acrylic to perfect color matching
⚡ Why product photography doesn’t have to be fancy—just consistent
⚡ Real talk about balancing life, burnout, and building something sustainable
⚡ The creative overlap between Keychain Thingies and her custom acrylic designs

This episode is packed with insight, laughs, and real maker hustle energy — perfect for anyone building a business from their passion.

Support the show

If you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProject

Check out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack

Want more info on Aeon Lasers?? If so, show me some love by clicking on my partner link below and then hit the "Get Started" button! If you found my content helpful,
and decided to call or DM instead, make sure to mention "Crystal Aguila" as the referral.