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We’re back at APA Expo 2026 — and this year hits different.

In this special on-location episode of The Riley Black Project, John and Crystal sit down with Josh Perry to talk about what can happen in just one year when you show up, shake hands, and lean into community.

Last year, Josh walked into APA alone, looking for direction.

This year?
 He’s speaking.
 He’s upgrading machines.
 And he’s up for Retailer of the Year.

This episode dives into:

• How attending APA changed the trajectory of Josh’s business
 • Why connections — not machines — are the real investment
 • The unexpected power of sand carving vs laser engraving
 • What it feels like to go from attendee → speaker → award nominee
 • Why events like APA set the tone for your entire year
 • The difference between your first APA and your second
 • Behind-the-scenes of vending, content creation, and collaboration
 • Launching new sports-based product lines at the show
 • How partnerships and wholesalers are expanding Keychain Thingies
 • The reality of building momentum in the personalization industry

You’ll also hear John share what it’s like working APA as a videographer this year instead of being stuck behind the booth—and why capturing the story matters just as much as living it.

If you’ve ever wondered whether attending events like APA is worth it… this episode is your answer.

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