Goals With Soul

We're kicking Season 5 special guest interviews off with a bang, as I welcome the fabulous Lisa Johnson!

Lisa is a multi-seven-figure Global Business Strategist who makes 90% of her money through passive or semi-passive income streams.

In one launch alone during the global pandemic in 2021, she made £2.5m in a week - earning £1m in the first hour of sales!

After a tough childhood spent in social housing, Lisa went on to have successful careers in law, banking and the entertainment industry. Her background in overcoming obstacles has helped mould her into a bold, straight-talking coach who is never afraid to be an authentic and outspoken truth-teller. She took herself from £30k in debt to making over £10m in the first five years.

Lisa has a number one business podcast, Making Money Online, and is the author of the bestselling book Make Money Online. She is a huge believer that everyone can become a success no matter their background.

The magic came when she discovered her gift for making business really simple.

What started as free advice became a side hustle that now earns her multi-7 figures every year!

Her business model is around passive income, and she shares her steps to success right here...

In this episode, you will learn:

>> What passive income – and what it ISN’T!

>> How to overcome the common blockers stopping you from launching your own passive income stream

>> The move from urgency marketing to a more authentic approach that puts integrity at its heart

>> Why a loyal audience is so much more powerful than simply a large audience

You can offer value to clients at all levels on the spectrum – from passive evergreen courses to high-touch one on one coaching. Passive content enables you to be accessible to clients who may not otherwise be able to afford access to you.

What will your passive income stream be?!

Enjoy the listen!

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You can find Lisa on Facebook, Instagram and her website, lisajohnson.com.

Listen to her podast, Making Money Online with Lisa Johnson, here.

Welcome to season 5 of Goals With Soul!

This episode explores the topic of expertise. What are you an expert in?

So often I see incredibly talented coaches, healers, and consultants, hiding their expertise instead of shouting loud and proud about it, courtesy of those mindset gremlins – fear of judgment, imposter syndrome, and even perfectionism.

The result is your dream clients don’t understand why they should work with you. Because the expertise that you express is directly related to the trust that you build.

And the trust you build translates into sales and happy clients!

When I take clients through my Brand EPICS process, we always start with the 5 five aspects of self, which undoubtedly reveals something hidden that isn’t being expressed in their marketing. It’s the additional magic you get when you work with them, but you just don’t see it until you do!

I had that hidden magic.

I came from a successful career in advertising, building up SO much experience, but decided that I couldn’t share all of this – there were some things I just didn’t feel expert in. So, I didn’t think I deserved to share them.

But guess what? When I did start sharing them, the clients I attracted were my ideal match and created fantastic results.

Those areas of expertise I’d been hesitant to share turned out to be my greatest passions!

The clients I work with now are uniformly perfect clients because I’m not afraid to be me.

An external agency doesn’t have to certify us as being an expert in something. I have no dislike of education, absolutely not, but it can keep you stuck in a cycle of believing you need more and more of it.

The truth is you are already an expert and authority in what you do.

You have opinions and share them wildly. Scary, I know, but be bold - be a thought leader!

Crafting brand opinions allows you to be known as an expert in your niche.

Develop a framework that you can easily explain in a couple of minutes, explaining the uniqueness and power of exactly what you do to transform for your clients.

My process is called the Aligned Client Code and it consists of 3 core elements: messaging, marketing, and business energetics. And no other business coach in the market blends those 3 elements in the way that I do.

Which makes perfect sense because that unique blend comes from me!

The bottom line is you are unique and brilliant. How can you shine?

Enjoy the listen!

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This month I have opened up 5 FREE Messaging Assessment spots in which you can get my eyes on how you express your expertise, articulate your value, and attract your soul clients. Click HERE to book your place.

This week we're getting back to basics about business energetics!

Working on my business energetics has changed my business for the better over and over. It’s easily overlooked, but when you implement it, the changes are immense.

It’s the foundational pillar of my Aligned Client Code and brings messaging alive, allowing you to attract aligned clients that bring you joy.

And that’s we’re here for, right?!

This pillar exists to support the two pillars above it – Authentic Messaging and Aligned Marketing.

It’s imperative that your energetics support your client attraction uplevel. You may well have followed a swipe file in the past and found it just didn’t work for you and that’s all down to the energy behind it.

The right energetics will supercharge your results in your business.

I know this first hand – I’ve worked with dozens of clients on energetics, but the first person I tested it on was ME!

In this episode, I share how boundaries affect energetics, easily turning a hell yes into a hell no! I also discuss how brand values are powerful tools to help you connect with your ideal clients.

But it’s not all about the clients!

Think about how you allocate your time – YOU are at the very heart of everything. Take care of yourself at the highest level.

Protect your energy. Fill that cup!

Because if your cup isn’t full, how can you possibly support your clients in the best possible way?

Don’t underestimate the power of energetic shifts – they power our joy and propel us on to bigger and better things…and that includes even more joy!

Enjoy the listen!

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Right now, I am looking for 5 ambitious and intuitive coaches looking to implement the Aligned Client Code™️ to elevate their business and attract the HELL YES! clients they’ve always desired – is that you right now?! If so, DM me the word ALIGNED over on Instagram, and I’ll share more details.

Why can it be so difficult to get clients?!

Especially when you're spiritually led and looking to attract your dream clients!

Getting clients is the goal for so many of us...me included! Clients = sales = money, right?!

It can be so frustrating when things just don't all come together in a way that truly lights us up, attracting the clients we really want to work with.

So many business mentors will tell you that there is a silver bullet strategy to solve all your problems...and sometimes it might work a little bit, but a lot of the time it doesn't work at all!

So you keep trying strategies in the vain hope one will come good!

You might see growth, but are they your perfect clients? Are they actually the client you are seeking, even if you're onboarding them?

You start wondering if it's your offers...is it you?

And soon, the goal of getting clients just becomes a big pain in the ass!

What you really want are those hell yes clients! The ones willing to invest not just their money, but their time and energy into their business success.

And, of course, they then get the phenomenal success they came to you for!

It's not about getting just any clients...it's about getting aligned clients that light you up.

And strategy only works if you're in alignment with it and you've made that leap energetically.

And that's where messaging makes all the difference!

One of the biggest shifts I made was to decide that I would work with people who were elevated - not necessarily in income, but attitude.

When you make that transition, the energy shifts too. When you nail that aligned avatar you start stepping into perfect fit client attraction.

Enjoy the listen!

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If you're curious how working with me can shine that spotlight and join those dots between the clients you're attracting and the clients you DREAM of attracting, DM me the words HELL YES! over on Instagram and I'll share your next step with you!

The episode dives into one of the most vital and aligned ways to build your coaching business with ease...which is community.

I was always someone who was happy to operate alone when it came to business…I am sociable, yes, but did I easily ask for support?

Not quite such an easy yes…

I know that for me, this stems from my childhood. Once I realized and accepted this, I discovered that out there is an entire community of like-minded women, working solo to grow their businesses. I took the plunge with some conversations, and those led to friendships and collaborations. They even resulted in me collaborating to create the Connection Retreat!

This week’s guest has built her business around the beauty that is community.

Anna Wolfman is the Founder & CEO of the Femunify Skill Exchange Membership, where female entrepreneurs, coaches, and freelancers exchange their services and expertise to help each other build and grow their businesses.

After spending over 13 years building a successful corporate career, she tuned into the inner voice that told her she was destined for more. Anna started Femunify while she was on maternity leave with her second baby, and after dedicating several months to building out this community, she bravely took the leap and resigned from her corporate job to go all in on her business and herself.

She is now blazing her own trail as an entrepreneur and community curator that helps female entrepreneurs build the businesses of their dreams – faster, smarter, together.

In this episode you will learn:

>> The importance of growing your network, not just your followers, and nurturing it too

>> To overcome the ‘ick’ factor when you hear the word networking – it’s a powerful way to leverage yourself and your business and build your very own community

>> Why messaging clarity is a fundamental part of successful networking

>> How the secret sauce with networking is all about give and take - with no agenda

Think of networking like planting seeds for many years to come. It’s trusting the process. It’s seeing opportunities beyond the next client.

Look for ways to collaborate and support each other, so you can achieve things you couldn’t have done alone.

We have to put ourselves in situations where synergy can happen, and nothing is a better example of this than networking! It can lead to pure magic.

It’s time to invite in that magic through human connection!

Enjoy the listen!

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Check out Anna's website www.femunify.com, on which you can find her free guide - Proven & Actionable Ways to Accelerate Your Business Growth – Without Breaking The Bank!

Connect with Anna over on Instagram here.

Access my FREE Messaging Training Here

Today’s episode is about how to PLAY BIG...and inspired by – of all things - a cat wandering into my pottery class…yes, really!

3 or 4 months ago I took up pottery – I know I have a tendency to overwork (I’m sure you can relate, right?!), so I knew I needed to put in time for a creative pursuit.

I get such a kick out of my work and a real sense of achievement, but I wasn’t really going back to that grounded place my soul needs most. Pottery allows me to be mindful and focus only on what’s in front of me. It’s a real lesson in slowing down.

And taking the time to slow down and be quiet allows intuition to drop in.

It’s easy to overwork and to focus on work we don’t love, just to stay safe, push forward and remain in what we deem to be the right lane. But when intuition speaks to you, it will confirm to you that isn’t the right approach.

We all have mindset gremlins that are designed to keep us safe, like that fear of judgment, imposter syndrome, that “staying small”.

But you are here to make an impact. You’re here to move past those gremlins and strive for all you can achieve.

Today I talk about those subconscious beliefs that keep us in a pattern that hold us back from advancing our businesses.

You want those clients that give you tingles. Then you KNOW you’re on the right track.

But oftentimes, even though this is what you’re looking for, this desire is nowhere to be seen in your messaging!

That gremlin on your shoulder can creep in, telling you you’re doing the wrong thing, or that you’ll lose credibility if you share this in your marketing.

It takes commitment to defeat these gremlins and get uncomfortable, but you can start small – even the smallest of actions is a step in the right direction.

Whatever it is that’s keeping you safe is also keeping you small – and you know it’s time for you to play big.

Enjoy the listen!

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Ready to elevate to your next audacious level in order to attract those sought-after clients that give you tingles?

To find out how my Aligned Marketing Strategies can help you, DM me the word ALIGNED over on Instagram.

Today I’m thrilled to be interviewing one of my very own clients, Jane Marie!

Jane Marie is a Life Coach who supports her clients to reconnect with their intuition. She believes in the power and connection of self-love.

In her life coaching practice, she combines her experience as a yoga instructor with Ayurveda, meditation, and breath work which creates her Freedom Fabulous method. Her fusion of Eastern holistic modalities are delivered with a Westernized twist that supports the evolution of the human spirit.

Her Freedom Fabulous method nourishes the connection with one's self, thus allowing the ego to rest and take the back seat. She knows that when the self-love connection is firing, that is when her clients can confidently make changes in their lives so that they can live confidently in fulfillment.

In this episode, you will learn:

>> The beautiful way in which yoga blends mind and body wellness

>> About the ancient practice of Ayurveda and how it goes hand in hand with yoga

>> How vital it is to seek balance in a hectic world

>> The link between the throat chakra and brand messaging - as crazy as that may sound!

These days when everybody is overstimulated, it’s essential to have a quiet space in which your body can slip into a parasympathetic state where you can just be - but to Jane Marie, yoga goes far beyond the mat.

She draws on ancient Ayurvedic practices, helping her clients understand the basics of their tridoshic life and painting a picture of how they can use this knowledge to achieve balance. Understanding how you move through your day and the decisions you make can determine what might bring you out of balance and also back into it.

Jane Marie understands that humans are evolving as a species, and there are huge benefits from bringing traditionally Eastern practices into our Western lives.

Life is going to happen, and there’s no place to go other than the next day, so having that time on the yoga mat to ground yourself helps keep that ‘monkey mind’ calm and in a position to make the right decisions to keep you in balance.

It’s about movement, flow, and fluidity. And not just physical movement – it’s about movement through our lives, overcoming obstacles and making powerful decisions. It’s that soulful flow.

Enjoy the listen!

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You can find Jane Marie over on Instagram

If you're ready to elevate your brand messaging this side of the summer so you can attract those high-vibe clients, and you've not yet watched my FREE messaging training, click here.

Do you know what true alignment in business really is?

Today’s episode comes from my own deeply personal experience, as I learned how to show up in my business in a way that’s both aligned and profitable.

Most of us desire feminine flow and ease above all else, especially if we’ve come from industries filled with wounded masculine energy.

Where showing up always feels like hard work, and we’re just not lit up.

We want to take our foot off the accelerator and enjoy the journey, tapping into the power of the divine feminine – the balance and harmony that can exist when we combine intuition and energy with taking inspired action from a place of certainty, clarity, and courage.

But sometimes, we can let the pendulum sway too much.

We tip into the wounded feminine – indecision, overwhelm, and even victimhood.

I share how I called in alignment when I hit this burnout stage, and how that led to me using a lack of alignment as an excuse not to do all the things.

Listen up as I cut through the BS!

Don’t confuse a lack of alignment with not going for the bigger spiritual goals that I KNOW you have or you wouldn’t be here in this industry listening to this podcast.

Sometimes that divine masculine does need to step back in. You might not want to do something, but take that first step and allow that alignment to come in. Serve your future self.

Find that balance and harmony.

What are you holding back on using lack of alignment as an excuse?

Enjoy the listen!

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Ready to welcome support to elevate your client attraction through your aligned brand messaging?

Limited spaces are available on my [FREE] 1-to-1 Aligned Messaging Breakthrough Session - to grab your spot, click HERE

We love Instagram, but does it always love us back?!

My guest this week has studied that pesky algorithm so that you don’t have to!

For 10 years Maggie Colette broke her soul in the corporate world, before falling in love with the first-class-champagne lifestyle of a travel blogger! Now she helps Female Entrepreneurs unleash their potential and sky rocket their sales, all through a little app on their phone - Instagram.

She went from 5K followers to 65K in less than a year (and now over 300k!) and getting re-grammed by the likes of BossBabe and KHLOE KARDASHIAN.

If you’re a Female Entrepreneur who’s ready to go viral, grow your audience and get paid by showing up on Instagram then make sure to listen in to this episode!

In this episode you will learn:

>> To embrace Instagram for what it is and show up as YOU – then you’ll see the shift!

>> As long as you’re great at what you do, you can profit from even a small audience

>> The value of committing to focusing on what works, showing up consistently and connecting with your audience – taking the time to build your community

>> How to harness the power of each type of Insta content - from lives to reels

>> That showing up isn’t icky – promise!

Social media is a powerful marketing tool so it’s important not to be afraid to share your message – there are people out there who need to hear it.

And in order to get the most out of Instagram, you need to leave other people’s thoughts and opinions at the door.

In a public space it’s inevitable that you will get pushback. However, when you are creating content from the heart, you are going to attract the right people into your world – and they’re not going to judge you.

Like everything worthwhile, it takes work – you have to consistently put the time in, showing up and staying committed.

If we’re not giving people an opportunity to know, like and trust us – and ultimately, then to work with us - we’re doing them a disservice.

Ultimately, sales boil down to connections and value, and Instagram is an amazing tool through which we can achieve our goals!

Enjoy the listen!

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DM Maggie over at her Instagram @think_like_a_boss.co

Today's episode is all about creating authority in your marketing.

We're familiar with the concept of know, like and trust, but in this episode we deep-dive into the third element - getting potential clients to trust us enough to get them over that finish line, that they choose to become clients.

And how do we do this? That's where the authority piece comes in, and in this week's episode, I share 3 key methods to bring trust and authority into the heart of your marketing.

You'll learn all about...

1) The practicalities of creating a framework within which to base your marketing activities - because aligning your methods within a solid framework leaves no room for doubt that you are the one your ideal avatar has been looking for.

2) The immense power of belief shifting. This involves setting out to your clients a step-by-step path that will move them out of being stuck and propel them towards their goals.

3) This one can sound a bit scary, but it's all about 'opinion sharing'. We often fear judgment and don't want to put ourselves out there with opinions that may polarise our audience. But there is room to share relevant opinions and thoughts in order to establish yourself as a solid thought leader.

You don't have to be an oracle - there's value in you just being open to questioning things others may be afraid to voice, helping them to make transitions in their thoughts.

When these 3 things are implemented, you will see a change in the clients engaging with you - they will match with your energy as you step into your power.

Enjoy the listen!

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Are you ready to take that next step in messaging and client attraction elevation?

My new group program, Aligned Messaging & Marketing, begins May 2023. I am mentoring a small group of intuitive coaches to completely transform their levels of visibility, how they stand out online, and the clients they attract.

Find out if this is the right fit for you right now, for more details DM me the word ALIGNED over on Instagram.