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Is your business recession proof?
Consumer confidence declines as prices rise, and inflation is on the way up, meaning most of us are seeking to save money. However, consumers do still continue to strive to make their lives better and that’s where coaches come in. There’s still room for us!
In this week's episode I share how to dial up your brand messaging to maximise your know, like, and trust factors, in order to not just survive but thrive through the economic downturn.
It means becoming more desirable by sharing reassuring messages that reinforce an emotional connection with your brand.
We seek out brands we can trust with that resonant messaging, so standing out from the crowd is essential.
At times of economic difficulty it’s hard to think of putting more money and time into marketing as a good idea, but historically, the companies that do so during times of downturn do well.
And at the root of it all is your messaging. It’s all about that know, like, and trust.
Listen in to learn:
- Ways to drive up that all-important trust in you and your business
- Why authentic brand messaging will both attract and repel
- The power of authentic, resonant messaging
- Expressing your mission and crafting brand messages that inspire
Is your messaging speaking to your potential clients' hearts?
Enjoy the listen!
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Are you an established, soul-led coach, looking to elevate your brand messaging and business energetics so you can consistently sign aligned clients?
If so, DM me the word READY on IG @iamjo.ingram and I'll share the details with you.
**FREE MESSAGING TRAINING FOR SUCCESSFUL, SOULFUL COACHES**
CLICK HERE TO ACCESS: https://uplevel
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This week...when it comes to business, what are your boundaries like?
You might think they're great, but do you really know what a boundaried business looks like?
For instance, I used to think I was going the extra mile by doing my clients' homework for them, but that isn’t the answer. And it certainly doesn’t attract energetically-matched self-starters who are willing to put in the work themselves!
And a misalignment in energy doesn't benefit either party.
This week my guest is self-titled Nope Coach and author Suzanne Culberg, who helps over-givers and people pleasers learn to set boundaries and say 'No' without feeling mean. Suzanne is known for her straight-talking and her wacky t-shirts, and lives in Sydney, Australia with her husband and 2 awesome children.
In this episode you will learn:
- A new perspective on boundaries and how they help you and your business
- How a business manifesto can allow you to say no with kindness and love
- What brief creep is and how to avoid it!
Constantly pushing boundaries depletes your time, money and self-respect - and overserving your clients is not serving them
It doesn’t mean stopping on the dot at the end of your client's session with you – if you’re in flow, by all means keep going! But the point is, you are in control.
They allow everyone to know where they’re at, providing security and respect in your client-coach relationships.
Boundaries are personal to you and your capacity – personal life, workload, mental health - thus naturally ebb and flow. It’s down to you to assess them and - crucially - stick to them.
You may be the problem here, but you are also the solution! Understanding your boundaries allows you the space to find what lights you up so you can live it!
Enjoy the listen!
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You can find Suzanna on Facebook, Instagram, and her website www.suzanneculberg.com, where you can also sign up to her newsletter.
Listen to her amazing podcast here.
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Right now I am looking for 5 successful, soulful coaches, who want to uplevel their authentic brand messaging and call in their most aligned clients ever.
If this sounds like you, drop me a DM with the work "ENERGIZED" over on Instagram and I will share the details.
SPECIAL INVITATION >> Want to attract energetically aligned clients? FREE TRAINING for successful, soul-led coaches,
LIVE MASTERCLASS on Weds Feb 22nd AT 12PM EST.
In this free training, you'll discover:
✨ The REAL reason you’re attracting low-vibe clients (and it’s got nothing to do with your copywriting skills or marketing game-plan)
✨ Your ELEVATED brand essence that will activate your most expansive and energized dream clients (you’ll be shocked at how simple this is once you understand THIS simple concept)
✨ The ONE simple shift to make you a “Soul-Client Magnet” that you can do right away
✨ Feel ENERGIZED and never second-guess your true purpose again 'coz your clients are sending you “you’ve changed my life, I don’t know how to thank you!” voicenotes
TO SAVE YOUR SPOT, CLICK HERE.
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In this episode:
Are you ready to attract those high-vibe, dream clients who make you feel phenomenal?
I'm frequently asked how to do this by my clients. We want those 'go for it' clients who are ready to do the work and make those big leaps, so an obvious shortcut is to raise prices, right?
Well, if you've ever tried this strategy in the past, you'll know it's not quite as simple as that, regardless of what some so-called experts may tell you!
Raising your prices is a result of something you do - it's not the starting point.
We can't leap ahead, charging those big prices, until we feel energetically aligned with them.
I am all for premium pricing and high levels of investment for the right value delivery. One of the most frustrating things I see in this industry are super brilliant women - like you! - selling themselves short.
So, how do we bridge the gap when we want to summon that income?
Listen in this week as I share:
- How everything begins with your brand messaging alignment
- Why over-proving and over-efforting is counterintuitive when it comes to adding value for your clients
- The importance of not just looking for what's lucrative when it comes to making money; it needs to light you up or it's just not sustainable
Of course, energy plays a pivotal role too; more specifically, your business boundary alignment.
Do you work all evening, fill your diary, skip dinner with friends? Find yourself constantly over delivering for your clients and then feeling resentment?
You've got to clean that energy up!
The premium clients you want to attract are boundaried self-starters who are attracted to similar people. Are you an energetic match for them?
Shifting energy creates the space required to attract those dream clients.
And when you team that with potent, aligned messaging, you are ready to unlock that desired uplevel and start raising your prices.
Enjoy the listen!
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Are you looking to elevate your brand messaging and business energetics so you can consistently sign aligned clients?
If so, DM me the word UPLEVEL on IG @iamjo.ingram and I'll share the details with you.
Want to supercharge your marketing without dancing on reels?!
As a solopreneur, you know how critical it is to get your marketing down! There are so many ways to do this, but many of us focus on key areas we’re not aligned with. We need a multitude of strategies in order to be most effective.
So, have you considered podcast guesting?
It might feel uncomfortable or out of reach, but this week's guest is here to share with us just why Podcast Guesting is an amazing marketing method for coaches at every level.
Kelly Mosser is a soulful business strategist who’s obsessed with transforming “hidden gem” experts into paradigm-shifting thought leaders by helping them get visible, find their voice, and spread their powerful message. She has a decade of experience supporting businesses from Fortune 500 powerhouses to hungry mid-sized startups and scrappy solopreneurs.
She's the creator of the Hell Yes Guest Method, which helps entrepreneurs explode their influence, create brand super-fans, and boost their bottom line - algorithm free. Her podcast, The Aligned Success Show with Kelly Mosser, is ranked in the global top 1%, and her work can be found in Forbes and Yahoo Finance.
Podcasts offer the quality of attention that most social media methods are lacking. 86% of people who press play on an episode will finish the entire thing, so you benefit from the time and space to connect with the audience and build their trust.
In this episode you will learn:
- How to seek out podcasts that align with you and pitch yourself successfully
- What it means to be a good podcast guest
- The joy of receiving a great pitch as a podcast host
- Why bigger isn’t always better – the power of niche audiences
Kelly also discusses the importance of strategy behind your podcast guesting, why you should think of it as a 'traveling webinar', plus the 3 required components of an effective call to action.
There are a multitude of amazing podcasts out there that you are the perfect fit for, and you can play a part in helping them grow.
Enjoy the listen!
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Find Kelly over on Instagram or listen to her Podcast here
To find out more about her Hell Yes Guest Course click here
CLICK HERE for her template and step-by-step guide to pitching yourself as a podcast guest
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Want to attract your energetically-aligned clients?
I am looking for three established, soul-led coaches looking to elevate their brand message and business energetics so they can consistently sign aligned clients and fall back in love with their work.
If that sounds like you, DM me the word ALIGNED on IG @iamjo.ingram and I'll share the details.
Want to thrive through the recession, creating unbelievable impact and abundant income? The sad fact is that many will find that the coaching industry doesn't always live up to its hype this year.
Irritating colleagues and insufficient pay are cited as two key problems as to why employees dread work on a Monday morning - and these issues can follow us into solopreneurship too.
Whilst clients are not strictly defined as colleagues, interactions with them will affect your energy and the way that you feel.
And as we all want to be profitable and avoid burnout, the energy needs to be right.
The good news is that, as business owners, we can continuously uplevel our clients, attracting the ones that uplift us.
The key is to focus on brand marketing strategy, to help you stand out in the crowd. Your messaging needs to attract clients who do the work and bring the energy, so are the best fit for you.
You need to be the thought leader your dream clients turn to.
The most critical part of marketing is messaging - without messaging that cuts through and resonates with your ideal clients, all your other strategies will have to work that bit harder...or not at all.
Listen in as I take you through the 3 tenets of my Messaging Edge Framework, which is key to attracting those high-value clients.
In a time of economic uncertainty, where people are being more selective than ever with their budgets, maximizing your clients' trust and attention is more vital than ever.
In a sea of similar coaches, shout about what makes you different...and go get those next-level, soul-aligned clients!
Enjoy the listen!
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Read my Exec Contributor article "How To Create A Joyful & Sustainable Six-Figure Coaching Business Without Burnout" HERE.
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If you'd like to consistently attract perfect match, energetic clients with authentic brand messaging, elevated authority, and aligned marketing strategies, DM me the word ALIGNED on IG @iamjo.ingram and I'll share the details with you.
Ready for immediate Messaging feedback on where your key gaps are? Apply for a Messaging Assessment here.
Ready for a business energetics uplevel? This week I'm excited to bring you that with my first guest of 2023!
Rachel Alyce is a spiritual author, intuitive Business Strategist, and energetic coach for coaches, healers and other service-based entrepreneurs create aligned business success.
I speak to Rachel all about her journey to energetic mastery and how important this is as a foundational business growth strategy.
In this episode, you will learn:
- The huge impact of Rachel's Saturn Return and what it did for her and her business
- How to shift from little girl energy to radical responsibility
- That energy shifts can be micro-actions - they don't always have to be massive steps
- How vital good health is when it comes to energy
Rachel shares with us all about the 'energetic pattern disruptor'; how looking at the energetic patterns in your life - what comes through repeatedly? What blocks do you have? - can allow you to make changes and clean your energy up.
We discuss how strategy and energy need to be looked at in conjunction with each other - strategy sets the foundations, whilst energy takes you next level.
It's time to consult your higher self, asking for the guidance and support needed to make the energetic shifts that will move YOU along your path.
Enjoy the listen!
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You can find Rachel over at her website www.rachelalyce.co or on Instagram
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If you'd like to consistently attract perfect match, energetic clients with authentic brand messaging, elevated authority, and aligned marketing strategies, DM me the word ALIGNED on IG @iamjo.ingram, and I'll share the details with you.
Are you showing up visibly for your business?
In today's episode I'm talking about how critical it is to do just that, because people out there need to hear your message!
I'm showing the heck up for my business and I want to give you the same urgency and passion, so you can step forward today and start building your business. Others cannot know what you have to share unless you show up and share your message!
I can speak from personal experience of coming from corporate, where I always had to wear a mask of professionalism. If I stepped beyond this, I risked looking uncouth. And this made me feel trapped for a very long time.
As I launched my business as a solopreneur, I was scared even to update my LinkedIn profile. I was hiding. I feared judgment.
But authenticity and visibility create that attraction for your soul clients whilst repelling those who just don't align with you.
And sure, that's the uncomfortable bit - inherently, we all want to be liked - but integrity and sharing your truth can divide opinions.
If you're hiding in your messaging, you're hiding in your business.
It's time to show up in the best service you can. Take this as an invitation to step up for your business in a powerful way.
Stop hiding and STAND OUT!
Enjoy the listen!
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DM me the word READY! on Instagram @iamjo.ingram if you want to explore your messaging uplevel this month!
Welcome to BE MAGNETIC WEEK! ✨ In this Episode, learn the Law Of Attraction secrets for overthinkers!
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>>> Ready to discover your missing messaging piece to sign soul clients, raise your prices and stand out in your industry?
SIGN UP for the FREE Magnetic Messaging Masterclass HERE!
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Whilst a big part of the law of attraction is positive thinking that alone is not enough - you need to heed these signals and take action!
This can be easier said than done, though, especially if you've grown up as an overthinker with a negative bias as I have.
If you don't play your part, the law of attraction just won't work for you. And not getting results doesn't feel good.
It's easy to lean into the busy things that don't move us out of our comfort zone, but we need to lean into the real needle-pushing tasks that will propel us forward. Naturally, these are often the most challenging ones!
And of course, as a heart-centered coach, your brave action will benefit not only you, but also the clients looking to you for guidance.
The law of attraction doesn't mean you won't encounter difficulties - of course, you will. But they are there for a reason - the lessons learned along the way. And when you create greater meaning behind them, they're much easier to challenge.
If you are trying to tap into positivity to evoke the law of attraction, but it's not working because of negative thinking, trying to just think positive is NOT going to work!
However, looking at your goals to find the areas of deep resistance and leaning into them to learn the lessons needed so you can move beyond them WILL work. It's time to put on those big girl pants!
Let this episode be YOUR signal to do just that!
Enjoy the listen!
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SIGN UP for the FREE Magnetic Messaging Masterclass HERE!
Welcome to BE MAGNETIC WEEK! ✨ In this Episode, learn how to elevate your vibration to create manifestations
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>>> Ready to discover your missing messaging piece to sign soul clients, raise your prices and stand out in your industry?
SIGN UP for the FREE Magnetic Messaging Masterclass HERE!
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It's super critical to review your achievements and celebrate your successes along the way to your goals.
We all have a vision of our success, and at times it can feel difficult to keep this in focus. It is all too easy to get caught up in the to-do list, or the things we feel haven’t been successful – but what about the things that have?
As you push forth with your plans and goals, you need to take the time to review the journey so far, not just to learn but to acknowledge and to celebrate.
Reviewing how far we have come and recognizing our achievements allows us to be truly grateful, one of the foundations that enables us to manifest even greater success.
It is also vital to ensure we check in with ourselves and prioritize the self-care we deserve – you cannot pour from an empty cup. As entrepreneurs, it is all too easy to forget this as we strive to hastily tick things off our endless to-do list.
Tune in to this episode to prompt you to reflect on your own journey and bask in the joy of your own achievements, as well as to commit to some simple, regular acts of self-care, raising your own vibe so you can create even more of the success you deserve.
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Stop the messaging guesswork and create IMMEDIATE “How can I work with you?!” vibes from clients...
SIGN UP for the FREE Magnetic Messaging Masterclass HERE!
Welcome to BE MAGNETIC WEEK! ✨ In this Episode, learn how to spot the signs and signals from the Universe
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>>> Ready to discover your missing messaging piece to sign soul clients, raise your prices and stand out in your industry?
SIGN UP for the FREE Magnetic Messaging Masterclass HERE!
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Every time I feel high vibe and fantastic I see green parrots. I know some live in my local woods, but they only ever appear when I'm experiencing genuine ease with non-attachment and allowing my vibrations to rise.
When I went through my surrogacy journey, I trusted my divine path when I heard a special song.
But why do we get these signals?
It's all about leaning in with trust - feeling the certainty that things are working out for you, not necessarily at this moment, but for the highest good. As soon as you have trust, you can move forward with enthusiasm and momentum, and signs and signals are a great way of acknowledging this trust. They let us pursue our dreams even when it feels difficult in the moment.
In this episode, I share details of my daily Pranic Healing practice in the woods daily. It will help release negative blocks, increase trust and gratitude, and offer an opportunity to call in help from your guides.
Are there ways you can let in reassurance from the universe, even in times of struggle?
It's time to raise your vibration, open your heart, and trust in the universe.
Enjoy the listen!
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It's time to call in those “Next Level” clients (and income to match)...
SIGN UP for the FREE Magnetic Messaging Masterclass HERE!
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