Marketing, manufacturing, and remote work – we cover a lot of ground in this episode featuring Adar Hay, Co-Founder and CEO of Jiga.io.

Jiga helps manufacturing companies centralize their supplier sourcing, and Adar explains how the idea for the company first came about. We hear how Jiga has a refreshingly modern approach to marketing and why Adar decided to start a podcast to learn more about potential users.

Adar also explains the reasoning behind his remote-first team, and why for remote working to be effective, it needs to be rooted in the company culture. He also talks about the number one benefit of remote work – being able to hire anyone in world, not just those in your local area.

In this episode, find out:

• Adar’s thoughts on underrated marketing strategies
• Why Jiga uses more human-focused marketing
• Why Adar started a podcast for Jiga
• How he measures content marketing success
• Why he started Jiga
• Why manufacturers should treat suppliers like partners
• Why digital transformation doesn’t need to be complex
• The simple secrets of remote working success
• The biggest pro for remote work

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Tweetable Quotes:

• “People want to connect with people. Being honest, upfront, and talking about challenges is very important, as well as sharing things from a human perspective of me as the CEO.”
• “When you're building a product, especially something new, you always have to talk to your customers. You want to talk to people in your industry about their problems and about their needs.”
• “Remote teams are more of an attitude. It's not just about working remotely, it's cultural. You need to fully trust the people that you work with.”

Links & mentions:

• Jiga.io, centralized automated manufacturing sourcing
• Design to Product, a podcast hosting hardware manufacturing professionals, founders and engineers who talk about the stories behind their products

Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.