I chat to the fabulous Nikita who is the creator of the brand Story Sense. Nikita left the classroom after having her first child and when weighing up what to do for childcare realised there were no baby and toddler classes locally.

Nikita's classes are based around books she writes and provides early education opportunities, as well as lots of support for parents around issues such as feeding, sleep and metal health. Her brand is going from strength to strength and she's now franchised. Listen to how she started and her top tips for others wanting to provide classes locally. 

In this episode we also explore:

Finding a gap in the market parents were willing to pay for (2:00)
Building the business in the early days (4:00)
Niching her classes and creating her brand (8:00)
Writing books and how Nikita structures her classes (12:00)
Continuing her training to support parents (14:00)
The main challenges Nikita's faced and what she's learnt (20:00)
Her plans to scales by franchising (27:00)
Nikita's top tips for those of you wanting to start classes (29:00)

Links and Resources
Story Sense

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