Good Girls Get Rich | LinkedIn Strategy for Accomplished Women

Welcome back to Good Girls Get Rich. I'm your host, Karen Yankovich, and today, I want you to really hear this: It is time for women to stop playing small. This episode is not just another conversation about business growth or personal branding. This is about power. This is about financial independence. And this is about finally stepping up and taking what is already meant for you.

Women are still earning half a trillion dollars less than men for the same work. Let that sink in for a minute. It's an infuriating statistic, but here's the thing—I don't waste my energy being frustrated. Instead, I see it as half a trillion dollars in opportunity. It's time for more women to claim their share of that wealth and use it to create impact, build legacies, and change the world.

But here's the hard truth: We are holding ourselves back.

Too many women hesitate to charge what they're worth. Too many women wait until they check every box before applying for that leadership role or pitching themselves for that major opportunity. Too many women undervalue their expertise and downplay their skills.

That stops today.

What You'll Learn in This Episode:

• Why the wealth gap is really a power gap – and why women need to get comfortable with the idea of power
• How visibility equals opportunity – and why getting featured in the media, being active on LinkedIn, and leveraging PR are game-changers
• The real reason high-ticket offers are your fast track to financial freedom – and why it's actually easier to sell one $25,000 offer than ten $2,500 offers
• The magnetic power of personal branding – and how to position yourself as the go-to expert in your industry
• How to step into a wealth mindset in 2025 – and finally break free from the cycles of burnout, undercharging, and second-guessing

The Visibility Factor: Why You Need to Be Seen to Be Hired

One of the biggest challenges I see among brilliant, successful women is their lack of visibility. They are experts, leaders, and thought pioneers, but no one knows who they are. And in today's world, if people don't see you, they can't hire you.

Think about the most influential people in your industry. Chances are, you've seen them in Forbes, Entrepreneur, on top podcasts, or speaking on major stages. That didn't happen by accident. They positioned themselves for those opportunities. They put themselves in rooms where their expertise was recognized.

I've had clients land six-figure consulting deals just from a single podcast interview because that interview positioned them as the go-to expert in their field. I've seen women struggling to attract clients suddenly start closing $20,000 deals because a media feature gave them credibility. I've had my own business explode from the power of visibility and credibility.

And here's the key: It's not about being more qualified. It's about being seen.

You already have the expertise. Now, it's time to make sure the right people know about it.

The Truth About High-Ticket Offers and Why You Need One

Another major shift women need to make is elevating their pricing and positioning.

Selling low-cost services or charging hourly rates keeps you stuck in a cycle of exhaustion. The reality is, it is no harder to sell a $25,000 offer than it is to sell ten $2,500 offers. In fact, it's often easier.

When you position yourself at a premium level, you attract clients who immediately see your value. You stop convincing people to hire you and start stepping into a space where people already trust your expertise and are willing to invest in it.

And let's be clear: This is not about overcharging. This is about creating an offer that massively over-delivers on value.

I live by a simple rule in my business: If I charge someone $1, I need to know that the value they're getting is worth at least $10. If I charge $1,000, I need to know they'll walk away with at least $10,000 in impact. If I charge $100,000, I need to know they'll gain a million dollars in value from it.

This is the mindset shift that will take you from struggling to thriving.

It's Time to Step Into the Wealth You Deserve

If you are feeling that pull inside of you—the knowing that you are meant for more—this is your sign to step up.

We are in a world where the only thing we can truly count on is ourselves. If you're not making the kind of money that will change your life and your family's future, it's time to change the way you approach visibility, authority, and pricing.

That's why I created She's LinkedUp – Reignite & Rise Up. This program is built for women who are ready to be seen, respected, and paid like the experts they are.

The doors are officially open, and if you're ready to take that next step, here's what to do next:

1. DM me "READY" on LinkedIn or Instagram. Let's have a conversation about how you can finally break through and start making more money with ease.
2. Check out the program details at She's LinkedUp. This new version is the most powerful we've ever created, and I can't wait for you to experience it.
3. Share this episode with a woman who needs to hear it. If this resonated with you, chances are you know someone else who needs this wake-up call too.

If you tag me when you share it, I'll make sure to amplify your voice and get you more visibility in the process. Because that's how we rise—together.

This is your time. This is your year. Let's make 2025 the year you finally claim the wealth, influence, and impact you deserve.

I'll see you on the inside.

Magical Quotes From the Episode:

"Women are still earning half a trillion dollars less than men for the same work. But instead of getting frustrated, I see that as half a trillion dollars in opportunity. It's time to claim our share." – Karen Yankovich

"If people don't see you, they can't hire you. Visibility isn't about ego—it's about positioning yourself for the opportunities that will change your life." – Karen Yankovich

"It is no harder to sell a $25,000 offer than it is to sell ten $2,500 offers. When you elevate your pricing and positioning, you attract clients who already see your value." – Karen Yankovich

"Women hesitate to use the word 'power,' but here's the truth—when we have wealth, we have influence. And when women have influence, the world changes for the better." – Karen Yankovich

Hey there, gorgeous. I've got a little Jersey-style truth for you today, and I need you to hear it with your whole heart:

You. Are. Not. Too. Late. You are right on time.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

In this special bonus episode of Good Girls Get Rich, we're having a heart-to-heart — no fluff, no filters, just real talk about what it means to be a woman over 40, 50, even 60+ and still wanting more. More visibility. More influence. More money. More freedom. And guess what? That desire is not only valid, it's vital.

Whether you've been feeling the weight of caregiving responsibilities, worried about retirement savings, or battling that quiet fear that you've somehow missed your moment — this episode is your permission slip to rewrite that narrative. Because the truth is, the world needs your wisdom. And the best time to get visible? It's today.

• Why the "too late" story is a flat-out lie society fed us (and why it's time to unsubscribe)

• The emotional + financial toll of caregiving — and how we create businesses that support us, not drain us

• How lived experience, emotional intelligence, and resilience are our biggest superpowers

• Why women over 50 are launching the most powerful, profitable chapters of their lives

• Real stories of transformation: how Amy Thurmond and Dr. Anise Mabry went from overlooked to unstoppable

• What happens when you say YES to visibility — spoiler alert: speaking gigs, media features, high-paying clients… and JOY

• A mindset shift that will flip "I'm too late" into "This is my time"

• A new perspective on building a brand rooted in your truth and experience

• A reminder that you're not broken, lazy, or behind — you've just been carrying a lot, and now it's YOUR turn

• The exact energy that makes your personal brand magnetic (and it's not youth — it's wisdom)

"This isn't about ego. Visibility is about impact. It's about showing up, boldly and unapologetically, so you can change lives — starting with your own."

"You didn't start over — you started from experience. That is POWERFUL."

• You're a woman over 40 who's ready to build a business that supports your lifestyle — not drains it

• You've felt invisible and are craving a personal brand that reflects your brilliance

• You're done shrinking, done second-guessing, and ready to be seen, be paid, and be powerful

• You want to be one of the women I brag about on future episodes 😉

• She's LinkedUp — our newly redesigned program for building a visible, profitable personal brand using LinkedIn and PR

• Lifetime community access (no subscriptions, just sisterhood for life)

• Want a sneak peek? DM me "READY" on Instagram or LinkedIn — I'll send you the behind-the-scenes scoop

Sis, the world doesn't need you to hustle harder. It needs you to show up — as the fully expressed, well-compensated, wildly impactful version of you. You are not behind. You are not invisible. You are just getting started.

Let's get you the visibility and income to match the wisdom you've been carrying.

This is how good girls get rich.

Loved This Episode? Let's Share the Wealth! If this episode resonated with you, screenshot it and tag me on LinkedIn or Instagram so I can reshare your post and get YOU more visibility!

Know someone who's ready to ditch the hustle and step into abundance? Share this episode with them!

This is how we lift each other up and build businesses with ease. I can't wait to hear your biggest takeaways!

Your high-ticket, no-hustle business is waiting for you. Let's make it happen.

MAGICAL QUOTES FROM THE EPISODE:

"You are not behind. This is your time. You are exactly where you're meant to be — and the world is ready for your magic."

"Visibility isn't about ego — it's about impact. And that impact creates influence… and income."

"You didn't start over — you started from experience. And that, my friend, is your superpower."

"You've been carrying so much — and now it's time for you to rise. Not by hustling harder, but by choosing visibility that aligns with your values."

If this episode fired you up, share it with a friend who needs to hear it. Tag me so I can shout you out, and let's rise together. Because when women rise, we ALL rise.

See you next time—until then, go be unstoppable!

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Ever feel like you're working twice as hard as you did in corporate—but still not making the money you deserve? If you're nodding along, this episode is for YOU.

I'm diving into the biggest shift you need to make to start landing high-ticket opportunities with ease. Spoiler alert: it's NOT about working harder—it's about working smarter (and leveraging LinkedIn & PR to do the heavy lifting for you).

If you're tired of hustling for every dollar, constantly launching, or feeling like you have to be "everywhere" to make an impact—breathe easy. There's a better way. A way that brings in premium clients, lucrative deals, and major media opportunities—without burnout.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Episode Highlights:

• The BIGGEST mistake women entrepreneurs make when pricing their services (and why you're probably undercharging!)
• Why low-ticket offers keep you stuck in hustle mode—and how to shift into high-ticket success
• How to position yourself as the go-to expert on LinkedIn—without posting 24/7
• The She's LinkedUp method for attracting high-ticket opportunities—without chasing clients
• How PR and media visibility can help you land speaking gigs, board seats, and premium clients
• The simple strategy my clients use to reduce hustle, increase profits, and finally create ease in their business

High-Ticket Success Starts with Positioning—Not Hustling Too many women spend way too much time focusing on selling low-ticket offers, thinking they need volume to be profitable. But the real secret? Premium, high-ticket opportunities change EVERYTHING.

• It's NOT about overcharging—it's about creating transformational offers that allow you to deliver massive value without burning out.
• It's NOT about working harder—it's about attracting the right opportunities that pay you what you're worth.
• It's NOT about constantly launching—it's about building relationships that lead to premium clients, speaking gigs, and high-profile media features.

The shift starts when you package your expertise into premium services that position you as a high-level consultant, strategist, or advisor—not just another service provider.

And guess where most high-ticket deals happen? Not on Instagram. Not in your email list.

They happen on LinkedIn.

Why LinkedIn is the #1 Platform for High-Ticket Opportunities Most people think LinkedIn is just for job seekers. But here's the truth:

LinkedIn is the most powerful networking tool for high-ticket deals, premium collaborations, and thought leadership.

If you're an entrepreneur, coach, consultant, or expert looking to:

• Land $10K+ contracts instead of chasing $100 sales
• Attract decision-makers and top-tier clients—instead of cold pitching and hoping for the best
• Get referrals, board seats, and speaking opportunities—without posting content every day

Then it's time to make LinkedIn your secret weapon.

FACT: The biggest opportunities don't come from random social media posts. They come from relationships. And LinkedIn is the BEST place to build those relationships with the RIGHT people.

In She's LinkedUp, I show you exactly how to:

• Optimize your LinkedIn profile so high-ticket clients see you as the expert (not just another connection)
• Get in front of decision-makers without spending hours posting content
• Build a pipeline of referrals and inbound opportunities (so you're not constantly chasing clients)
• Land media features and podcast interviews that instantly boost your credibility

The best part? You don't need to be online all day, creating content or DM'ing hundreds of people. It's about working smarter—not harder.

PR & Media: The Ultimate Shortcut to High-Ticket Credibility Want to fast-track your authority and get high-paying clients to come to YOU? Get featured in the media.

Here's why PR is a game-changer for high-ticket success:

• Instant Credibility – When you're featured in outlets like Forbes, NBC, or Entrepreneur, your perceived value skyrockets.
• Massive Visibility – Instead of hustling for leads, PR puts you in front of thousands (or millions) of the right people.
• Authority Positioning – When the media endorses you, you no longer have to "sell" yourself.

You become the sought-after expert.

Think about it—would you rather: ❌ Hustle for 100 clients at $100 each? ✅ Or land ONE premium client at $10,000+ because they saw you featured as an expert in the press?

PR magnifies your LinkedIn strategy. It's why I teach both inside She's LinkedUp—because when you combine LinkedIn networking with PR visibility, you become unstoppable.

She's LinkedUp: The 2025 Upgrade is Here! We've completely reimagined She's LinkedUp for 2025, and I couldn't be more excited! If you're ready to create:

• A high-ticket, ease-filled business that pays you what you're worth
• Opportunities that come to YOU instead of chasing clients
• A magnetic personal brand that gets you booked for speaking, media, and premium consulting

Then I'd love to chat! DM me on LinkedIn or Instagram with "I'm ready", and I'll send you all the details. No pressure, no hustle—just a real conversation about how we can get you into the next level of success.

Loved This Episode? Let's Share the Wealth! If this episode resonated with you, screenshot it and tag me on LinkedIn or Instagram so I can reshare your post and get YOU more visibility!

Know someone who's ready to ditch the hustle and step into abundance? Share this episode with them!

This is how we lift each other up and build businesses with ease. I can't wait to hear your biggest takeaways!

Your high-ticket, no-hustle business is waiting for you. Let's make it happen.

MAGICAL QUOTES FROM THE EPISODE:

"Reducing the hustle doesn't mean reducing the impact—it means positioning yourself for the right opportunities that pay you what you're worth."

"Your biggest opportunities won't come from random social media posts. They come from relationships—real connections with decision-makers who can say YES."

"If you're not standing out, you're invisible. And invisible businesses don't get clients. Visibility is non-negotiable."

"High-ticket success isn't about overcharging—it's about delivering at a premium level so everyone wins, including YOU."

Resources Mentioned In the Episode:

• Connect with me on LinkedIn: Karen Yankovich
• Follow me on Instagram: @karenyankovich
• Learn more about the She's LinkedUp: Reignite & Rise Up Program – Launching March 2025. DM me READY to be the first to know when doors open!

If this episode fired you up, share it with a friend who needs to hear it. Tag me so I can shout you out, and let's rise together. Because when women rise, we ALL rise.

See you next time—until then, go be unstoppable!

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Over the past few years, I've worked with incredible women who were ready to stop playing small. They had the talent, the expertise, and the drive, but they weren't charging what they were worth or positioning themselves for the high-ticket opportunities they deserved. Once they shifted their mindset and their LinkedIn visibility strategy, everything changed.

In this episode, I'm breaking down how these women made the leap from undercharging and hustling for clients to attracting premium contracts, high-level partnerships, and consistent five- and six-figure deals—all by making smart, strategic moves on LinkedIn. The best part? No endless posting, no grinding for leads, and no exhausting DM outreach.

If you're ready for 2025 to be the year you finally elevate your brand, land the big contracts, and work with the clients you really want, this episode will show you how.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Episode Highlights:

• Why most women undercharge for their expertise—and how to shift into high-ticket pricing

• The real secret to landing premium corporate clients and board seats using LinkedIn

• How media and PR create instant credibility and open doors to bigger opportunities

• Why you don't need a massive following or daily content to build a powerful brand

• How to make yourself magnetic to high-level opportunities without chasing leads

The High-Ticket Mindset Shift

One of the biggest mistakes I see women make is assuming they need to work harder or sell to more people to make more money. In reality, fewer clients at a higher price point is the key to sustainable, profitable success.

I share the story of my client Deirdre, who had been charging far less than her expertise was worth. After going through my program, she doubled her rates in her next sales conversation, paused, and let the client decide. The client immediately said yes, because the value was clear. Not only did she make more money, but she was able to deliver an even better experience because she wasn't stretching herself thin.

So many women think charging more means overcharging, but that's not the case at all. When you charge more, you give yourself the resources to over-deliver—and that leads to better client results and even bigger opportunities.

Why LinkedIn Positioning is More Powerful Than Posting Daily

You don't need to post 10 times a day, film endless reels, or do awkward pointing videos to attract premium clients. The women I work with optimize their LinkedIn profiles strategically, so that when high-level decision-makers find them, they immediately see credibility, authority, and value.

Elizabeth, one of my clients, was transitioning out of a high-level corporate career and wanted to secure paid board seats. With a clear LinkedIn strategy and the right visibility approach, she landed multiple board opportunities—without spending hours creating content.

Instead of thinking of your LinkedIn profile as a resume, start seeing it as a high-value digital brand that positions you as the go-to expert. That shift alone can open doors you didn't even realize were available to you.

PR and Media: The Fastest Way to Instant Credibility

Being seen in the right media outlets gives you an authority boost that no amount of social media posting can replace. My clients have used PR to establish credibility, land speaking engagements, and attract corporate clients who want to pay premium rates.

When Barbara Corcoran first started out, she created the "Corcoran Report" and sent it to newspapers to position herself as an industry expert. The New York Times picked it up, and that one piece of PR changed the trajectory of her career.

Media placements signal to potential clients and partners that you are a trusted expert. And once you start getting media attention, it creates a snowball effect where more opportunities start coming to you—without you having to chase them.

The Magnetic Effect of High-Ticket Strategy

The best businesses aren't built on constantly chasing down leads. They're built on a magnetic strategy that makes the right clients come to you.

One of my clients, Claire, originally aimed for a $10,000 contract but was encouraged to consider a $20,000 deal instead. Then, when we explored what she could deliver at a $50,000 price point, her entire approach shifted. She realized she could offer a premium, transformational service—and when she pitched it that way, the client agreed.

So often, we get in our own way by thinking too small. High-ticket clients exist, and they are actively looking for the best experts. When you show up as a premium provider, they will choose you.

Are You Ready to Create Bigger Opportunities?

If you're tired of working too hard for too little and you're ready to step into your next level, then we need to talk.

This is exactly what we do inside She's LinkedUp: Reignite & Rise Up—helping ambitious women create and land high-ticket opportunities using LinkedIn, PR, and visibility strategies that actually work.

Our doors are reopening in March, and if you're even a little curious, let's have a conversation.

Here's how you can take action right now:

1. DM me the word "READY" on LinkedIn or Instagram and I'll send you details. No pressure, just possibilities.

2. Get on the She's LinkedUp waitlist to be the first to know when doors open.

3. Share this episode with another woman who needs to hear it. When women step into their worth, the world changes.

Let's Make 2025 Your Year of High-Ticket Success

If this episode resonated with you, I'd love to hear your thoughts. Leave a review on Apple Podcasts, tag me on LinkedIn or Instagram, and let's keep this conversation going.

The women who rise in 2025 are the ones taking action today. If you're ready to build a high-ticket business that brings wealth, impact, and freedom, let's do this together.

MAGICAL QUOTES FROM THE EPISODE:

"Fewer clients at a higher price point is the key to sustainable, profitable success. You don't need to work harder—you need to charge what you're worth."

"Your LinkedIn profile isn't a resume—it's your personal brand. When you position yourself as a high-value expert, the right opportunities start coming to you."

"PR and media create instant credibility. When people see your name in the news, they assume you're the go-to expert—and that's when the big opportunities roll in."

"Wealthy women change the world. When you charge more, you gain the resources to over-deliver, create impact, and build a business that truly serves you."

Resources Mentioned In the Episode:

• Connect with me on LinkedIn: Karen Yankovich
• Follow me on Instagram: @karenyankovich
• Learn more about the She's LinkedUp: Reignite & Rise Up Program – Launching March 2025. DM me READY to be the first to know when doors open!

If this episode fired you up, share it with a friend who needs to hear it. Tag me so I can shout you out, and let's rise together. Because when women rise, we ALL rise.

See you next time—until then, go be unstoppable!

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Welcome to Good Girls Get Rich! I'm your host, Karen Yankovich and let me tell you—this episode? It's a little bit of a Jersey girl rant, but you are going to love it. This is your WAKE-UP CALL, because 2025 is the year we stop playing small, my friend.

If you've been hustling, grinding, doing #AllTheThings, and still feeling stuck—this is for YOU. You deserve clients who pay you what you're worth. You deserve to be seen as the expert you already are. You deserve money that flows to you with ease—not burnout. And that's exactly what we're diving into today.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Episode Highlights:

• Why women entrepreneurs are feeling more exhausted than ever (hello, social media treadmill!)
• The secret to getting off that constant content hamster wheel.
• Why lowering your prices or taking on draining clients is NOT the answer.
• The mindset shifts you need to break through that income plateau.
• My proven 3-part formula for wealth with ease: High-Ticket Offers + LinkedIn Positioning + Media Visibility.
• Why LinkedIn is still THE goldmine for women ready to level up.
• How PR accelerates your wealth and magnetizes high-value clients straight to your inbox.

This Is YOUR Year to Rise Up

I've been there. I've done the hustle, I've hit the burnout wall, and I've wondered, "Is it me? Am I not cut out for this?" Spoiler alert: It's NOT you. It's the system. And it's time we break it.

What worked in 2019? It's not working in 2025. The women I work with are winning because they've shifted. They've built high-ticket offers that allow them to serve at their highest level. They're showing up powerfully on LinkedIn, not just posting for the algorithm but making real connections. And they're leveraging PR—getting featured on podcasts, in media, and on TV—to elevate their authority and attract dream clients.

My Signature Wealth with Ease Formula:

• High-Ticket Offers – Stop undercharging. Serve fewer clients, overdeliver, and build wealth without burnout.
• LinkedIn Positioning – It's not about posting every day. It's about positioning yourself as the go-to expert and building strategic relationships.
• Media & PR Visibility – When you're featured in the media, your credibility skyrockets. Dream clients come to you ready to invest.

Ready to Stop Playing Small?

This is just the beginning of a special series leading up to the relaunch of my She's LinkedUp: Reignite & Rise Up program in March 2025. If you're ready to finally step into your power, send me a DM on LinkedIn or Instagram with the word READY, and I'll make sure you get all the details as we roll them out.

Because when women have money, the world changes. And this? This is your year.

Magical Quotes from the Episode:

Karen Yankovich

• "You are not the problem—you are the solution."
• "High-ticket offers + LinkedIn positioning + media visibility = wealth with ease."
• "When women rise, we all rise. When women have money, the world changes."

Resources Mentioned In the Episode:

• Connect with me on LinkedIn: Karen Yankovich
• Follow me on Instagram: @karenyankovich
• Learn more about the She's LinkedUp: Reignite & Rise Up Program – Launching March 2025. DM me READY to be the first to know when doors open!

If this episode fired you up, share it with a friend who needs to hear it. Tag me so I can shout you out, and let's rise together. Because when women rise, we ALL rise.

See you next time—until then, go be unstoppable!

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Welcome to Episode 301 of the Good Girls Get Rich Podcast! I'm your host, Karen Yankovich and today is an extra-special episode because I'm joined by my fabulous friend and entrepreneurial powerhouse, Deb Boulanger. If you're not already familiar with Deb, she's the CEO of Life After Corporate and founder of the Launch Lab for Women Entrepreneurs. She helps smart, accomplished women transition from corporate to consulting, ensuring they replace those six-figure corporate salaries with successful, thriving businesses.

We decided to shake things up for this milestone episode. Instead of a traditional interview, we flipped the script and interviewed each other. Why? Because 2025 is all about doing business differently, my friends!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Episode Highlights:

In this episode, you'll learn:

• How the old ways of lead generation and marketing fell flat in 2024 and what's working now.
• Our behind-the-scenes look at reshaping our businesses to align with the changing market.
• Why we both believe human-to-human connection is the future of successful marketing.
• The power of memberships, licensing, and diversifying your revenue streams for sustainable growth.
• How LinkedIn and real-life networking events are key to building a profitable and fulfilling business in 2025

Key Takeaways:

• Marketing Has Shifted: What worked in 2021 isn't cutting it anymore. We share how we've adjusted our strategies to stay ahead.
• In-Person Events Are Back: Both Deb and I are craving more face-to-face time with clients and our communities—and we're not alone. People are hungry for connection.
• Licensing and Memberships Are the Future: Deb shares how launching a membership community reinvigorated her business, while I'm exploring licensing and certifications as scalable models for growth.
• Build That Email List: Social media platforms can change in an instant. Owning your audience through an engaged email list is non-negotiable.
• LinkedIn is Still Gold: Your LinkedIn DMs are the most profitable piece of real estate in your business. Start using it to build genuine connections, not just respond to spam.

This episode is packed with real talk about navigating the shifts we're all feeling as entrepreneurs. We get honest about the discomfort that comes with changing things up and leaning into new strategies—but let me tell you, it's all worth it.

Magical Quotes from the Episode:

1. "I realized there was this resistance and skepticism from women who had invested in so many things that didn't have a return. Trust had eroded."

2. "Licensing is an interesting model—how do I package my content so others can deliver it, and I can step back while still growing the business?"

3. "I'm stretching myself to ask more this year—whether it's asking for referrals or speaking opportunities. It's outside my comfort zone, but that's where the growth is."

1. "Your LinkedIn DMs are the most profitable piece of online real estate in your business—start using it proactively, not just responding to spam."

2. "2025 is my year to build my email list—I'm committed to creating a new lead magnet every month because owning your audience is everything."

3. "I want to be face-to-face with more people this year—there's a craving for in-person connection that we can't ignore."

• Take Karen's free LinkedIn Marketing Style Quiz
• Check out Deb's website here.
• Connect with Deb Boulanger on LinkedIn
• Life After Corporate Podcast: Listen to Deb's Podcast
• Join us every Tuesday at 2 PM ET on LinkedIn Live for Entrepreneurs Unfiltered!

Help Us Spread The Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
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• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Welcome to Good Girls Get Rich! I'm your host, Karen Yankovich! Can you believe it? We've hit a huge milestone—300 episodes of talking about LinkedIn strategy, personal branding, thought leadership, and PR visibility—all designed to help YOU build more influence, impact, and income. I couldn't have done this without you, my amazing listeners, and I'm so grateful for every single one of you who has tuned in, shared episodes, and taken action to grow your brand.

And today? We're diving into the heart of everything we talk about here: Why your personal brand is more powerful than ever and how you can start leveraging it today to build wealth, attract opportunities, and position yourself as the go-to expert in your industry.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Episode Highlights:

• Your personal brand is the key to business growth in 2025 and beyond—it's not just for influencers! Whether you're an entrepreneur, consultant, speaker, author, corporate executive, or real estate agent, your brand dictates how much trust, credibility, and income you generate.
• Visibility is currency. If people don't know you exist, they can't hire you, buy from you, or invite you to speak on their stage. LinkedIn and PR are your biggest allies in this new era of marketing.
• People trust people, not companies. 93% of consumers are more likely to buy from a company when its CEO publicly shares their values. And this doesn't just apply to CEOs—if you're a coach, consultant, or executive, YOUR brand is what people connect with.
• Overcoming the fear of being seen. Imposter syndrome, perfectionism, or fear of judgment keeping you stuck? You're not alone. But the truth is, people buy from leaders who show up, not the ones who wait until everything is perfect.
• How to start TODAY. Stop overthinking and start building your LinkedIn presence, PR opportunities, and credibility. I'll walk you through simple, actionable steps that will help you get visible without spending hours on social media.

Final Thoughts:

Why LinkedIn & PR Are the Ultimate Visibility Tools Fact: 83% of employees prefer to work for a company whose executives are active on social media—and LinkedIn is where professionals hang out.

So, what does that mean for you?

• It means that your LinkedIn profile isn't just a resume—it's your digital first impression.
• It means that engaging on LinkedIn opens doors to new partnerships, media opportunities, and clients.
• It means that getting featured in articles, podcasts, and industry panels builds credibility faster than any ad campaign ever could.
• If you're serious about growing your coaching business, consulting practice, real estate brand, or executive presence, you MUST be leveraging LinkedIn and PR.

Magical Quotes from the Episode:

Karen Yankovich

• "Your personal brand isn't optional—it's your most powerful business growth accelerator. If people don't know you exist, they can't hire you, buy from you, or invite you to speak on their stage."
• "People trust people, not companies. If you're not putting yourself out there, you're missing opportunities—visibility leads to credibility, and credibility leads to sales."
• "Stop waiting for the perfect moment to build your brand. The right time is NOW. The longer you stay invisible, the more opportunities you leave on the table."
• "Your personal brand is what sets you apart—it's not just about what you do, but about who you are, what you stand for, and how you show up in the world."

Resources Mentioned In the Episode:

Grab My FREE LinkedIn for PR Checklist! I created a step-by-step guide with 30 actionable tips to help you use LinkedIn to land media opportunities and get noticed by journalists. If you're tired of wondering how to get featured in the press, this is for you!

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Welcome to Good Girls Get Rich! I'm your host, Karen Yankovich and in today's powerful episode, we sit down with Helen Polise, an accomplished TV commercial director turned TikTok sensation. Helen's story is one of creativity, resilience, and the power of leveraging your unique expertise to create meaningful impact. With over 1.1 million followers on TikTok, Helen has built a thriving personal brand by sharing practical video content creation tips and uplifting lifestyle moments.

If you're looking to elevate your personal brand or master video content, Helen's story offers practical insights and inspiration. From batching video content to staying inspired through trends, Helen shows that anyone can build a compelling presence online with the right mindset and strategies.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About The Episode:

Helen shares how her expertise in video production and editing has empowered countless creators to elevate their content and build brands authentically.

She reveals how a life-changing lymphoma diagnosis shifted her perspective and fueled her commitment to helping others navigate challenges with resilience and creativity. Helen also breaks down actionable strategies for mastering video content, standing out in a noisy digital space, and leveraging LinkedIn to attract high-value opportunities.

Whether you're a beginner or seasoned entrepreneur, this episode is packed with tips to help you embrace visibility, consistency, and authenticity in your content creation journey.

Episode Highlights:

In this episode, you'll learn:

• How Helen leveraged her expertise to become a TikTok and content creation powerhouse. The pivotal role consistency plays in building a strong social media presence.
• Strategies for overcoming life's unexpected challenges while staying true to your goals.
• The importance of showing up authentically on platforms like LinkedIn and TikTok.
• Helen's innovative tips for batching, planning, and staying inspired as a content creator.
• How video content is reshaping the way we connect, educate, and influence.

Final Thoughts:

• Take a moment to reflect on your expertise. How can you showcase it authentically on social media?
• Experiment with creating video content that feels fun and engaging. Start small!

Don't forget to subscribe to the Good Girls Get Rich podcast and leave a review to help more women step into their brilliance!

Magical Quotes from the Episode:

1. "When you share what you know really well, it's so easy to be real. That's the sweet spot of social media."

2. "Consistency is more important than anything else—views or no views, I just show up every day."

3. "The work will find you when you put your expertise out there authentically."

1. "The right message, to the right people, consistently—that's how relationships and business grow."

2. "If you're looking to create more influence, income, and impact, you need to be more visible—but in a way that helps you stand out in today's noisy world."

3. "It's not about the numbers; it's about who's watching."

• Follow Helen Polise on TikTok and YouTube
• Explore Helen's workshops and resources here.
• Learn more about Karen Yankovich here.

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Welcome to Good Girls Get Rich! I'm your host, Karen Yankovich! Can you believe we're almost at 300 episodes? This week, I'm sharing some personal insights about navigating the emotional rollercoaster of life and business after major events (yes, even those that shake us to our core).

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Episode Highlights:

• Owning Your Values in Business: Why it's crucial to align your brand with your values—and how this helps you attract your ideal clients.
• Doubling Down on LinkedIn: In a world where social media can feel chaotic, LinkedIn remains the rock-solid platform for meaningful, profitable connections. I share why it's time to lean into LinkedIn like never before.
• Reignite and Rise Up: The inspiration behind this mantra, and why it's resonating with so many women looking to step into their next chapter powerfully.
• Building Wealth as a Woman: My renewed commitment to helping more women build generational wealth and financial independence.

Final Thoughts:

Feeling inspired by this episode? I'd love to hear your thoughts! Share this episode with your network, tag me on LinkedIn or Instagram, and let's keep the conversation going. A rising tide lifts all boats, and together, we're unstoppable.

Don't forget to subscribe and leave a review on iTunes—it means the world to me and helps other women like you find this podcast. 💖

Magical Quotes from the Episode:

Karen Yankovich

• "Aligning your business with your core values isn't just ethical; it's a magnet for your ideal clients."
• "In the ever-evolving social media landscape, LinkedIn remains the steadfast platform for meaningful, profitable connections."
• "Reignite and rise up—embrace this mantra to powerfully step into your next chapter."
• "Empowering women to build generational wealth is not just a mission; it's a movement."
• "Your comfort zone is the sweet spot for abundance; success doesn't only come from stepping outside of it."

Resources Mentioned In the Episode:

• Join the Reignite and Rise Up Facebook Group: Start your mornings with me at 8:30 AM EST for uplifting messages and actionable tips to take charge of your day.
• Take the Magnetic Marketing Quiz: Discover your marketing strengths and how to use them to level up your visibility.
• LinkedIn Live Show – Entrepreneurs Unfiltered: Catch me and my amazing co-hosts every Tuesday at 2 PM EST. Let's connect, grow, and thrive together!
• Book a Clarity Call: Ready to reignite your business? Grab a spot on my calendar today!

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Welcome to Good Girls Get Rich! I'm your host, Karen Yankovich. In today's powerful episode, we're diving into conscious leadership with the amazing Meg Dennison. If you've ever felt called to lead authentically and align your life with what truly brings you joy, this episode is for you. Meg has over a decade of experience in guiding women to step into their power through conscious leadership practices. From transforming her own life, marriage, and career, Meg's journey is one of resilience and radical self-awareness—and she's here to share it with us!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About The Episode:

We explore why conscious leadership is not just a title but a lifestyle. Meg breaks down what it means to take 100% responsibility for your life and work, how to find your unique leadership style, and practical ways to manage your energy instead of just managing time. She even shares an exercise to help identify what energizes you versus what drains you, so you can build a life that's in your "zone of genius."

Whether you're transitioning from corporate, reinventing yourself, or just want to step into 2025 as a more intentional, resilient version of yourself, this conversation will inspire you to take action.

Episode Highlights:

In this episode, you'll learn:

• What conscious leadership truly means and how it impacts every area of your life.
• Why understanding and embracing your personal leadership style matters.
• Simple practices for building resilience in today's ever-changing world.
• How to track what fuels you vs. drains you—so you can maximize your impact.
• Meg's insights on how women, especially in midlife, can reconnect with their true ambitions.

Final Thoughts:

• Be Present: Taking just 10 minutes to center yourself can change the outcome of a meeting, client call, or workday.
• Energy Over Time: Tracking where your energy goes is more impactful than just tracking time. Pay attention to what lifts you up and what doesn't!
• Leadership Is Personal: Finding your unique leadership style can make you more effective and confident.
• Resilience is a Muscle: We don't know what life will bring, but practicing resilience helps you face any challenge with grace.

This is an episode packed with golden advice for any woman ready to amplify her influence and lead with intention. Hit play to start your journey into conscious leadership!

Let's grow, ladies! Don't forget to share this episode if it inspired you, and as always, keep believing in the beauty of your dreams.

Magical Quotes from the Episode:

1. "Taking 100% responsibility for your life and work is the cornerstone of conscious leadership."

2. "Identifying what energizes you versus what drains you helps you operate within your 'zone of genius'."

3. "Building resilience is about practicing self-awareness and adaptability in the face of change."

1. "Conscious leadership isn't just a title; it's a lifestyle that permeates every aspect of our lives."

2. "Understanding and embracing your personal leadership style is crucial for authentic and effective leadership."

3. "Managing your energy, rather than just your time, can significantly enhance your impact and productivity."

• Connect with Meg on LinkedIn, Instagram, Facebook, Youtube and Substack
• Meg Dennison's Ebook on Leading in Uncertain Times. Learn how to lead with resilience and confidence no matter what life throws your way.
• Feeling inspired? Schedule a free 30-minute session with Meg to discover how you can lead with impact.
• Curious about your own marketing style? Take Karen's quiz to see where your LinkedIn strategy can shine!

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict