Good Girls Get Rich | LinkedIn Strategy for Accomplished Women

Welcome to Episode 310 of the Good Girls Get Rich Podcast and I'm your host, Karen Yankovich. Ever wish you could snap your fingers and have the TODAY Show or Forbes calling you for your expertise? Well, until you hire that pricey publicist, this episode is your DIY shortcut.

This week, I'm joined by the unstoppable Jill Lublin — global publicity expert, four-time bestselling author (hello Guerrilla Publicity!), and the queen of making media feel oh-so-doable for entrepreneurs like us.

Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Episode Highlights:

• Why publicity matters more than ads (and is often free!)
• How borrowing someone else's credibility — like a podcast host — is your secret fast pass to trust and sales.
• The problem-solution formula for pitches that get opened (and booked!).
• Holiday and headline hacks: Using National Day Calendar, trending news, and even Groundhog Day to stand out with creative story angles.
• Why kindness is a PR superpower — and how Jill's Kindness Circles are changing the way we do business.

Jill generously unpacks easy, practical steps for snagging media attention without the overwhelm — from pitching podcasts the right way, to crafting irresistible story hooks journalists crave.

And because y'all know I'm LinkedIn-obsessed, we also riff on how PR and LinkedIn go hand-in-hand to build your thought leadership, land dream clients, and shortcut your path to credible visibility.

Must-Hear Moments:

• The truth about HARO (Help A Reporter Out) — and why 20 responses can be life-changing for your business.
• How one well-placed podcast guest spot launched entire coaching businesses.
• The power of asking — and exactly what to say to pitch yourself with confidence and context.

If you loved this episode, take 30 seconds to rate & review it on Apple Podcasts. It helps more brilliant women like you get rich in every way that matters.

See you next week, my fabulous friends — and remember, more media = more impact, more income, and more influence. Let's get you seen!

Magical Quotes from the Episode:

1. "Kind companies get more publicity. Kindness is actually a currency that makes the media pay attention."
2. "The best pitch? One problem, three real solutions — in plain language, serving their audience first."
3. "Progress, not perfection. Start where you are — even one radio interview can launch a whole business."

1. "Borrow my credibility — that's why podcast interviews work. It's trust, and it's free PR magic."

2. "People don't really care about you — they care about how you help them. That's your message, every time."

3. "Media opportunities are the shortcut to credibility, especially if you don't have a million testimonials yet."

Resources Mentioned In This Episode:

• Connect with Jill on socials:
  • LinkedIn: https://Linkedin.com/in/jilllublin
  • Twitter: http://twitter.com/JillLublin
  • Instagram: http://instagram.com/jilllublin
  • Facebook: http://facebook.com/jilllublin
  • Facebook business page: http://facebook.com/publicitycrashcourse
• Jill Lublin's Free Publicity Action Guide
• NationalDayCalendar.com - your new BFF for timely story hooks.
• She's LinkedUp — get your PR + LinkedIn strategy dialed in with me!

Help Us Spread The Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Welcome back to the Good Girls Get Rich podcast and I'm your host, Karen Yankovich. Today's episode is a warm, honest invitation to step off the exhausting hamster wheel of endless posting — and step into my signature LinkedIn Loop instead.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About The Episode and Highlights:

If you've ever caught yourself thinking "If I just post more, surely clients will come…" — we need to talk. Because visibility alone won't pay the bills, my friend. It needs to be part of a bigger, softer, smarter loop that feeds your credibility, sparks real conversations, and gently ushers your dream clients to say yes to working with you.

Here's the juicy breakdown we unpack in Episode 315:

• Visibility is only step one. It's your big open door — but without credibility layered on top, you're just shouting into the void.
• Credibility is what makes your audience whisper, "I need her in my corner." I'll teach you how to build it with thought leadership, killer profile positioning, juicy PR features, and client success stories that prove you walk your talk.
• Conversations are the bridge. Ditch spammy DMs — I'll show you how to craft warm, relevant outreach that feels human and leads to true connections (and, yes, big contracts).
• Conversion flows naturally when your loop is humming. This is where the cash lives, friend — aligned offers, simple calls to action, and a profile that gently sells for you while you sip that matcha latte.

I even share real client stories (like Jessica and her hidden PhD!) that show exactly how this works in the real world — for women just like you who are DONE underpricing themselves and ready to claim their worth.

Magical Quotes From The Episode:

"Credibility without visibility is like being the smartest woman in the room who never opens her mouth."

"If you're not having intentional conversations, your funnel is dead. But your loop can keep you wealthy."

"Own what you've earned — it's not bragging if it's true."

"We're building loops, not spinning our wheels. More wealthy women, one LinkedIn profile at a time."

Resources Mentioned In the Episode:

• Connect with me on LinkedIn: Karen Yankovich — and peek at how I do this for myself.
• Follow me on Instagram: @karenyankovich
• Ready to audit your own LinkedIn Loop? Download my free LinkedIn Loop Audit
• Want help to build it out properly? Book a call with me and let's map it together

One last thing: Share this episode with your powerhouse girlfriends. Tag me so I can amplify YOU to my audience — let's loop our audiences together and lift each other higher. That's how more women get rich.

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Welcome back to the Good Girls Get Rich podcast. I'm your host, Karen Yankovich. Ever feel like you have to post 87 times a day just to stay relevant on LinkedIn? Honey, no more. In this episode, I'm peeling back the curtain on the hidden features of LinkedIn that close high-ticket deals while you're at the beach (yes, I said beach — you know that's my soul place).

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About The Episode and Highlights:

• How to set up your Featured Section so it funnels eyeballs to exactly where the money is — your offers, your booking link, your thought leadership.
• Why your LinkedIn Newsletter is a low-key SEO powerhouse that emails your brilliance straight into inboxes without you lifting an extra finger.
• The overlooked magic of the Services Section — your personal LinkedIn storefront that screams "I'm open for business and worth every penny."

Let's get real: More posts don't equal more clients. Smart, strategic LinkedIn breadcrumbs do.

And today, I'm giving you permission to ditch the posting hamster wheel and build a six-figure invisible funnel instead.

Key Takeaway: LinkedIn is not TikTok. It's not your job to entertain the masses — it's your job to attract decision makers ready to pay you well for your expertise. These three features do that heavy lifting for you.

Homework: Pick ONE of these three LinkedIn features this week. Polish it up. Make it magnetic. Then watch what happens.

Magical Quotes From The Episode:

"LinkedIn is not here to entertain strangers — it's here to position you to attract aligned decision makers."

"Your Featured Section is clickable proof of your expertise. Confused minds don't buy — so keep it clear and intentional."

"I want you building an invisible sales funnel that works while you're sitting on the beach — that's real LinkedIn strategy."

"More posts don't equal more clients. Smart positioning does. That's where your six and seven-figure contracts come from."

Resources Mentioned In the Episode:

• Connect with me on LinkedIn: Karen Yankovich — and peek at how I do this for myself.
• Follow me on Instagram: @karenyankovich
• Book a clarity call with me if you want my eyeballs on your LinkedIn funnel — I LOVE these calls.

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Welcome back to the Good Girls Get Rich podcast. I'm your host, Karen Yankovich. What if your LinkedIn profile could become your most powerful revenue-generating asset? In this week's episode of Good Girls Get Rich, I'm going all-in on the basics that most people are overlooking — and trust me, it's costing them clients, income, and influence.

If you're still treating your LinkedIn like a resume, you're leaving serious money on the table. Your profile isn't just a list of what you've done — it should be a compelling, strategic story that positions you for the high-ticket opportunities you deserve.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About The Episode and Highlights:

Still treating your LinkedIn profile like a digital resume? That stops today.

In this episode of Good Girls Get Rich, I'm sharing the five LinkedIn profile shifts that take you from overlooked to unforgettable — shifts that position you for the clients, contracts, and speaking opportunities that actually change your bank account.

\We're not talking fluff. These changes are simple, strategic, and high-impact.

Here's what you'll learn:

• How to craft a magnetic headline that makes people say "I need her in my life"
• What to include (and what to ditch) in your About section to connect and convert
• Why your old job descriptions are holding you back — and what to replace them with
• The power of visuals to create instant credibility and interest
• Smart ways to guide visitors to take the next step — whether that's booking a call, grabbing your freebie, or hiring you on the spot

I'm also sharing real stories from clients who updated their profile and landed dream opportunities within days — no ads, no funnels, just strategic visibility that works.

Magical Quotes From The Episode:

"Your LinkedIn profile isn't your resume — it's your revenue strategy."

"We're not here to be picked. We're here to attract and choose."

"It's not about listing what you've done — it's about showing who you are and how you help."

"You're one LinkedIn profile away from the kind of clients and opportunities that change everything."

Resources Mentioned In the Episode:

• Connect with me on LinkedIn: Karen Yankovich
• Follow me on Instagram: @karenyankovich
• Grab your free $100K Profile Blueprint with scripts, templates, and examples here.
• Want support making these shifts inside a powerful community of women rising together? Book a chat with me.

You're not invisible. You're just one LinkedIn upgrade away from the big opportunities waiting for you.

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Welcome back to the Good Girls Get Rich podcast. I'm your host, Karen Yankovich,LinkedIn strategist, PR mentor, and unwavering advocate for women building wealth and visibility on their own terms. In today's episode, we're taking a hard look at something that's both incredibly simple and deeply underused: your existing LinkedIn network.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About The Episode and Highlights:

If you're a woman in transition—whether from corporate to consulting, from hustle to high-ticket, or from quietly brilliant to loudly visible—this episode is your roadmap. You don't need another funnel. You need to reignite the network you already have.

LinkedIn Isn't Just About Visibility—It's About Leverage

We've all heard that "your network is your net worth," but most people treat their network like a dusty Rolodex from 2006. I'm here to change that. Because what if I told you that your next $25,000 consulting contract, board seat, speaking engagement, or media feature isn't out there… it's behind you?

That's right. Your next big opportunity is likely sitting in the inbox of someone who already knows, likes, and trusts you. Someone who already respects your work. Someone who just hasn't thought about you in a while because, well, life.

And this is where most entrepreneurs go wrong. They're so busy grinding—posting daily, building funnels, chasing strangers on social media—that they forget the goldmine of relationships they already have. These are people who already see your value. You don't have to convince them. You just have to reconnect.

The Reconnection Revolution: Turning Existing Relationships into Revenue

Inside my She's LinkedUp accelerator, we always start with what I call the "low-hanging fruit." Before we even talk about PR or big visibility strategies, we look at your existing LinkedIn network—because this is where the momentum begins.

Let's break it down.

I want you to open LinkedIn, click "My Network," and start scrolling. Sort your connections by recent conversations, or by company. You'll be amazed at who's there. That former colleague who's now a director at a company you'd love to consult with? That client you adored working with who moved into a new leadership role? The person you met at a conference in 2019 and never followed up with?

It's all sitting right there.

The problem is, most women don't take this step because they don't know what to say. They don't want to be "salesy." They feel awkward about initiating a conversation that doesn't have a clear outcome. And honestly? I get it. But this isn't about pitching. It's about reigniting relationships. And relationships, not cold leads, are what build seven-figure networks.

The 3-Step Reconnection Method for LinkedIn (No Sleaze Required)

This episode introduces you to my tried-and-true method for turning dormant connections into warm leads—without ever sounding like a spam bot.

Step 1: Start with context.

Think back to where and how you know them. Did you meet at a conference? Were you on a board together? Did you used to work together? Reference that moment. "I saw a post about Disney and thought of our conversation about your trip with the kids," or "I just came across your profile and realized how long it's been since we were on that panel together."

Step 2: Drop in a current positioning line.

Let them know where you are now. "I'm currently working with high-level women leaders to land media and consulting contracts using LinkedIn and PR." Keep it short, clear, and powerful.

Step 3: Create an invitation without an agenda.

This is the magic. "Would love to hear what you're working on—maybe there's a way we can support each other." That's it. No hard sell. Just curiosity and connection. And believe me when I tell you: this kind of message has led to six-figure conversations for my clients. It works.

Why This Strategy Works So Well for Women in Business Over 40

Let's be honest: if you're anything like the women I work with, you're not some rookie starting out. You've got experience, results, leadership, and legacy. But what's often missing is the visibility to match that brilliance.

The women I serve—high-achieving professionals, coaches, consultants, authors, board members—are done with tactics that feel like a race to the bottom. They're not here to chase likes. They're here to land big, aligned, transformational opportunities. And those don't come from random cold outreach. They come from aligned, trusted connections. This is especially true for high-ticket consulting, executive visibility, board seats, and speaking gigs.

When you pair this warm reconnection strategy with a public-facing PR presence (like being featured on podcasts or in Forbes), your credibility multiplies. That old colleague now sees you as the go-to expert in your field. The magnetism becomes real.

That's why She's LinkedUp teaches both: LinkedIn strategy for discoverability and PR strategy for instant credibility.

PR + LinkedIn = Visibility That Converts

Imagine reconnecting with a former colleague on LinkedIn… and when they check out your profile, they see:

• Articles you've been featured in
• Podcasts you've been a guest on
• Awards you've received
• High-ticket services clearly articulated

Suddenly, you're not just an old connection—they're wondering why they haven't already hired you. That's visibility done right. Not constant posting, not going viral. Just being strategic, visible, and credible to the right people.

That's what I call Empowerment Era Marketing. And that's what today's marketing demands.

Ready to Find the Gold in Your Network? Here's what I want you to do today:

1. Open LinkedIn and click on "My Network."
2. Sort your connections by recent interactions or company.
3. Make a list of five people you already know, trust, and respect.
4. Reach out using the 3-step method: context, positioning, curiosity.

And please—don't make assumptions. That neighbor? Her brother might be your next big client. That old manager? He might be leading innovation at a company desperate for your expertise.

This is not about reaching out to 100 people a week. This is about 2-3 powerful reconnections a week that could change everything.

Still Not Sure What to Say?

That's why I'm here.

If you want help crafting the right positioning, polishing your LinkedIn profile, or layering in a PR strategy that turns your name into a magnet, let's talk. Book a complimentary strategy call with me.

Let's find the revenue hiding in your relationships. Because the truth is, your next opportunity isn't out there. It's already in your network.

And you? You're not starting over. You're starting from power.

Magical Quotes From The Episode:

"You're not starting from scratch. You're starting from experience. And that is your power."

"Empires are not built from cold outreach. They're built from warm alignment."

"Your next big opportunity isn't out there. It's behind you—in the people who already trust you."

"LinkedIn makes you findable. PR makes you credible. That combination is where the magic happens."

Resources Mentioned In the Episode:

• Connect with me on LinkedIn: Karen Yankovich
• Follow me on Instagram: @karenyankovich
• Book a complimentary strategy call with me.

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Welcome back to the Good Girls Get Rich podcast. I'm your host, Karen Yankovich. Let's talk about the truth that no one is saying out loud: if you're not using LinkedIn DMs strategically, you are leaving opportunities — and let's be real, income — on the table.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About The Episode and Highlights:

In Episode 311 of the Good Girls Get Rich podcast, I'm taking you deep into the art and soul of messaging decision-makers on LinkedIn in a way that feels authentic, confident, and effective. If you've ever stared at someone's profile thinking "Wow, I'd love to work with her…" — and then totally froze, not knowing what to say — you're not alone. That hesitation? That fear of sounding like a spammy bot or a desperate sales pitch? We're tossing all of that out today.

This isn't about cold-pitching. This is about relationship-building. It's about showing up in a way that positions you as a thought leader, not just another profile trying to "pick their brain." It's about LinkedIn messaging that opens doors, lands speaking gigs, builds partnerships — and yes, secures those dreamy high-ticket contracts.

So let's walk through the exact LinkedIn DM strategy I use (and teach in my She's LinkedUp programs) to create business magic through intentional connection.

Why LinkedIn DMs Are Your Hidden Goldmine

You've probably heard me say this before, but it bears repeating: LinkedIn DMs are the most valuable piece of real estate in your entire online business.

Yes, visibility is important. Your profile needs to shine. Public content and PR get you noticed. But money doesn't come from likes and views. It comes from conversations.

Your DMs are where real decisions get made. When you stop viewing LinkedIn as just another social platform and start treating it like a curated networking event for powerhouse women — that's when everything shifts.

But here's the catch: how you message matters. A lot. Because most people are doing it wrong.

What Makes a Great LinkedIn DM?

Let's get something straight: no one — and I mean no one — wants to read a long-winded pitch from a stranger. And no one's jumping on a 30-minute call just because you dropped into their inbox saying you can help them scale to seven figures.

So, what works?

• Keep It Personal and Purposeful Start with something real. Mention a podcast they were on, a post they made, or a mutual connection. Let them know this message is meant specifically for them — not a mass blast. Example: "Hi Sarah, I just listened to your interview on the Good Girls Get Rich podcast. Your take on redefining success for women over 40 hit me hard — I've been having that same conversation with my own clients lately." That's not just a message. That's a bridge.
• Explain Why You're Reaching Out — Briefly This isn't the time to outline your entire service suite. Just share why this feels like the right connection. Example: "I work with women in transition who are looking to step into more visible leadership roles, and your work really aligns with that. I thought it might be worth connecting." Boom. No pressure. Just purpose.
• End With an Easy Yes This is where most people fall flat. Instead of launching into a sales pitch, simply extend an invitation. A "let's chat" that feels low-pressure and high-vibe. Example: "If this feels aligned, I'd love to hop on a 15-minute call and explore some ways we might collaborate." Not only does that feel approachable — it's more likely to get a response. That's not a pitch. That's a possibility.

Voice Notes, Video Messages & What to Watch Out For

Now, if you're feeling bold (and I know you are!), using voice or video messages can really help you stand out. There's something magical about letting people hear your energy and intention. But a word of caution: not everyone's in a place to watch or listen on the spot. And sometimes those messages sit unopened for days because people just don't have a minute to absorb them in the moment.

So use these tools wisely. They're powerful — just make sure you're not making it harder for someone to respond.

Let's Talk Stats: Why This Works

Here's what the data says — and you know I'm all about backing strategy with evidence.

• LinkedIn InMails (if you're not connected yet) have a response rate of 18–25%, which is more than double the 1–10% rate of cold emails.
• Short messages (under 400 characters) have a 22% higher response rate than longer ones.
• Messages referencing mutual connections, shared groups, or podcasts increase your chances of a response by up to 21%.
• And here's a bonus tip: Thursdays have the highest response rates for outreach on LinkedIn. So block off an hour every Thursday to make this your new revenue ritual!

Your Energy Speaks Before You Do

And listen — none of this matters if you show up from a place of "pick me, pick me!" desperation.

You're not begging. You're bringing value. You're not selling. You're inviting. The energy you lead with makes all the difference.

If you don't feel 100% confident yet, that's okay. Borrow my confidence. Seriously. So many women in my community have said, "Karen, I heard your voice in my head while I was messaging — and I doubled my quote." You have permission to channel your boldest self until she feels second nature.

Imperfect Action Beats Perfect Planning

Don't sit on this. Don't overthink it. Don't wait until your profile is perfect or it's Thursday at 10am.

• Open LinkedIn.
• Pick one person you'd love to connect with.
• Send a short, genuine, purposeful message.

That's how momentum starts. That's how conversations turn into contracts. That's how you stop being invisible and start being unforgettable.

Want Help Crafting the Perfect DM?

This kind of outreach is just one piece of what we cover inside She's LinkedUp — my signature program designed to help women like you become the most powerful, profitable version of themselves online.

We just revamped the entire program, and it's more aligned than ever with ease, visibility, and results. If you want support mapping out your own high-ticket strategy and crafting messages that feel like YOU… hop on a free call with my team.

Let's build a business that brings you back into your brilliance — starting with a single message.

Magical Quotes From The Episode:

"Your LinkedIn DMs are the most valuable real estate in your business. It's not just visibility — it's where the real money happens."

"Don't pitch. Invite. This isn't about convincing people — it's about creating conversations that matter."

"If you're not feeling confident yet, borrow mine. Show up with the energy of the wealthy woman you're becoming."

"Take imperfect action. Open LinkedIn right now, pick one person, and start the conversation. That's how momentum is built."

Resources Mentioned In the Episode:

• Connect with me on LinkedIn: Karen Yankovich
• Follow me on Instagram: @karenyankovich
• Book a Clarity Call here.

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Welcome to Episode 310 of the Good Girls Get Rich Podcast and I'm your host, Karen Yankovich.

You know those conversations that leave your soul lit up and your mind spinning—in the best way? That's what today's episode is.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About This Episode & Highlights:

I had the absolute joy of sitting down with my friend, fellow Entrepreneurs Unfiltered co-host, and powerhouse Social Impact + Big Idea Coach, Jess Sato, for a deep, juicy conversation about something I don't think we talk about nearly enough:

What it really means to take a stand in your business—and why it matters now more than ever.

Because here's the thing, friend… your business already is making an impact. The question is—is it the impact you want to be making?

In this conversation, Jess and I unpack the hidden (and not-so-hidden) power of social impact branding, what it looks like to weave your values into your message, and why this "new era" of entrepreneurship is less about perfection… and more about purpose.

"Your silence is not neutral."

Let's be real: we were raised in a world that told us to keep things polite. Don't talk about politics, religion, or money at the dinner table. Just do good work and stay in your lane.

But that's not the world we live in anymore. And honestly? That old advice is keeping too many brilliant women invisible.

Jess breaks this down beautifully—reminding us that we can't afford to stay quiet anymore. If we care about creating a better world (and I know you do), then our businesses need to reflect that. People want to buy from women who stand for something. Who say the bold thing. Who show up fully aligned.

And when you do that? You're not just creating revenue. You're creating ripples.

"If your message doesn't make you squirm a little… it's not bold enough."

Yes, Jess said that. And I wanted to stand up and clap.

Whether you're updating your LinkedIn headline or pitching yourself to speak on a stage, your message should stretch you. Jess walks us through her signature BOLT methodology—Bold, Original, Loud, and Tenacious—and I swear, it's like she was reading the minds of every woman who's ever asked, "Is it okay for me to say this?"

Here's what BOLT really means:

Bold: It should make your heart race a little. Bold ideas challenge the status quo.

Original: Your story, your experience, your point of view—that's your secret sauce.

Loud: Are you saying what everyone else is saying… or are you cutting through the noise

Tenacious: The magic doesn't happen overnight. We need to stick with it, even when it's uncomfortable.

This framework is a game changer for women who know they're meant to be seen. Who are ready to go from "best-kept secret" to category of one.

Your values are your brand now. Period.

One of the most powerful parts of this conversation was Jess's take on how younger generations (especially Gen Z and Millennials) are making buying decisions.

Did you know that over 85% of consumers from these generations choose brands based on shared values—and stick with them for the same reason?

Jess put it simply: "People want to know who they're doing business with."

And let's be clear—you don't have to be divisive or controversial to take a stand. You just have to be honest. Say what matters to you. Share why you started your business. Talk about what breaks your heart and fires you up. That's what builds trust. That's what turns listeners into clients and followers into fans.

Why women staying quiet is the real risk

I opened up to Jess about the fear that comes up when we start sharing our message out loud—especially when the people hearing it are friends, family, or former coworkers. And I know I'm not alone.

For so many of us, it's not the internet trolls or anonymous followers we're worried about. It's the people who know us. What will they think? Will they still support me?

Jess's answer? "What in the world could change if you actually said what you want to say?"

Whew. Read that again.

Because the truth is, your message matters. There's someone out there—probably right now—waiting to hear your story. And when you finally say it out loud, you give them permission to rise too.

This is what leadership looks like in 2025. Not just revenue goals or polished branding. But real voices, taking up real space, and making real change.

So… what's your big idea?

If you're feeling inspired (and I hope you are), Jess has a free resource to help you start articulating your own bold, impact-driven message.

Her BOLT Assessment walks you through each pillar—bold, original, loud, and tenacious—so you can see exactly where you need to crank up the volume on your thought leadership.

And when you're ready to take that voice to LinkedIn? You know I've got you. Download my free LinkedIn Visibility Checklist. Let's get your message in front of the people who need to hear it.

This Episode is For You If…

• You know there's more to your business than making money—you want to make a difference
• You've been hiding your voice because it feels "too much" or "too risky"
• You want to get on more stages, podcasts, or panels—but you're not sure what your "big idea" is
• You're tired of staying quiet and ready to be seen, heard, and paid for your brilliance

Magical Quotes from the Episode:

1. "What in the world could change if you actually said what you want to say?"

2. "If your message doesn't make you squirm a little, it's not bold enough."

3. "Your business already has a social impact. The question is: are you choosing what it is?"

1. "It's not the strangers I'm worried about hearing my message—it's the people who know me."

2. "We can't be silent. I don't know what's going to happen if we speak up—but I do know what happens if we don't."

3. "I believe women with money can change the world. And it's never been more important than it is right now."

Resources Mentioned In This Episode:

Check out Jessica's website for her BOLT Assessment and connect with her on socials:

• Facebook
• Instagram
• LinkedIn

Don't forget to grab my free LinkedIn Visibility Checklist.

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Welcome back to the Good Girls Get Rich podcast. I'm your host, Karen Yankovich. This week's episode of Good Girls Get Rich is a little different. It's softer. It's deeper. And honestly? It might be exactly what your nervous system is craving.

Because here's the thing: we are all holding a lot right now. And if you're a high-achieving woman with a big mission, you probably feel like you're carrying the weight of the world in heels, with a smile, while posting about it all on LinkedIn. Sound familiar?

This episode is a permission slip to stop the madness.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About The Episode:

Here's what we're diving into today:

• Why grace and ease aren't just self-care trends—they're magnetic strategies for building real, sustainable wealth and thought leadership
• The myth of "doing it all" (and how letting that go creates space for you to receive more of what truly matters)
• The emotional toll of keeping up in a noisy, chaotic world—and the boundaries you must set to protect your peace and your power
• A step-by-step breakdown of the six practices I use to build ease into my life and business (without sacrificing impact)
• The game-changing realization that rest, softness, and slow mornings are not weaknesses—they are superpowers in the Empowerment Era

This isn't about checking out of your ambition. This is about checking back in with your alignment.

When you honor your rhythms... when you protect your energy... when you say "no" without guilt and schedule buffer time like it's your job? That's when the real magic starts to happen. That's when LinkedIn messages turn into high-ticket contracts, when podcast interviews magnetize new clients, and when your calendar starts to feel like a reflection of your soul—not your to-do list.

I'm also gifting you something really special at the end of this episode—a short guided reflection you can come back to anytime you need a reset. Whether you're listening at your desk or walking around the block, this is your moment to breathe, ground, and remember who you really are.

Let's talk real talk:

You don't have to earn your worth through exhaustion. You don't have to hustle to be credible. And you certainly don't have to run yourself ragged to build a business that leaves a legacy. Grace is not weakness. Grace is strategy. Ease is not indulgence. Ease is alignment. The most successful, magnetic, and wealthy women I know? They're not running on fumes. They're running on clarity.

So if you've been feeling stretched, overwhelmed, or just plain tired… I recorded this one for you.

Let's take your foot off the gas (just for a minute) and reconnect with the version of you who leads with calm confidence—because she's already in there.

Let's go deeper:

• Ready to build a business rooted in peace and profit? Take my LinkedIn quiz and get a custom visualization based on your unique energy type.
• Want to chat about how grace + visibility + magnetic strategy = high-ticket consulting contracts? Let's connect on LinkedIn and DM me the word "GRACE."
• If this episode resonated with you, share it with a friend or post about it on LinkedIn or IG. Tag me—I want to cheer you on as you reclaim your ease.

Magical Quotes From The Episode:

"Success comes from alignment, not exhaustion."

"Every time you say yes, it must serve your highest vision."

"Grace isn't laziness—it's sustainability."

"The most magnetic women I know aren't hustling harder. They're honoring their energy."

Resources Mentioned In the Episode:

• Connect with me on LinkedIn: Karen Yankovich
• Follow me on Instagram: @karenyankovich
• Take my LinkedIn quiz

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Welcome to Episode 308 of the Good Girls Get Rich Podcast and I'm your host, Karen Yankovich.

What if the story you've been hiding is actually your superpower?

In this week's episode of the Good Girls Get Rich podcast, I sit down with the incredible Celi Arias — CEO of Grown Ass Business — and we dive deep into what it really takes to build a business that not only survives… but scales with integrity.

✨ Spoiler alert: It's NOT about chasing shiny funnels or working 18-hour days.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About This Episode & Highlights:

Celi's journey is as real as it gets. From managing multiple businesses in Argentina to a moment of true reinvention (yes, sleeping on the floor of her sewing studio kind of reinvention), she cracked the code on what it means to build a strong foundation in business.

Her "Get Ahead in Business" methodology is one part business school, one part rebel truth-teller, and all about making sure you stop spinning your wheels and start thinking like a CEO.

In this episode, we talk about:

• Why your business feels chaotic (even when you think you're doing it all right)
• The 5 key growth systems every business must have (hint: you're probably missing a few)
• What it really means to wear "all the hats" — and why that's a myth
• How to reframe your failed ventures into data-driven wisdom
• The mindset shift every entrepreneur must make if they want to scale sustainably

Celi doesn't sugarcoat. She brings receipts. And her story is proof that you don't need to be anyone other than your brilliant, messy, determined self to rise up.

Key Takeaways:

• Listen now if you're... Tired of duct-taping your business together with freebies and guesswork
• Feeling like you're missing something but not sure what
• Craving a grounded, intelligent approach to building a 7-figure company (without burnout)
• Ready to stop proving your worth and start owning your CEO seat

Join the conversation: Share this episode and tag me @karenyankovich and Celi @celigrowsbusiness. Let's show the world what real business wisdom looks like.

Want more support like this? Come hang out with us inside our free community for women building visibility and credibility — LinkedInForWomenCommunity.com (yep, it'll forward you to our private Facebook group).

Magical Quotes from the Episode:

1. "You're not wearing all the hats — you're just wearing the one you're good at and hoping the rest work themselves out."
2. "The real job of a business coach is to condense time — because you're either going to run out of money or run out of faith in yourself."
3. "Strategy is the easy part. The hard part is not falling into the trap of 'I must suck' when something stops working."

1. "If anybody out there had a path to success that was a ladder instead of a rollercoaster, I want to hear from you!"
2. "All the strategy in the world won't work if you haven't done the mindset work. We're asking people to be someone they've never been before."
3. "What worked in business two years ago is not working anymore — and that doesn't mean you're broken. It means it's time to shift."

Resources Mentioned In This Episode:

Make sure to check out Celi's website and connect with her on socials:

• Instagram
• LinkedIn

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

Welcome back to the Good Girls Get Rich podcast. I'm Karen Yankovich, and if you've ever caught yourself side-eyeing your LinkedIn profile thinking, "Wait... is this thing even doing anything for me?"—then this episode is your love note from the universe.

We're not here to play small anymore. This episode is for the brilliant, successful, wildly capable women who are still—somehow—invisible online. You're out there doing the most, changing lives, delivering real transformation… and still? People are hiring the other guy because they found them first.

Let's change that. Starting today.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

About The Episode:

This episode is less "LinkedIn tips" and more about taking your power back. Because your LinkedIn profile? It's not a resume. It's not a digital business card. It is your virtual storefront, your authority anchor, your invitation to opportunity.

And if you're not fully owning that space… you're leaving money, influence, and impact on the table. I'm not okay with that. Not anymore.

In this episode, I'm breaking down how ONE powerful, personal-brand-aligned LinkedIn profile can bring in $100K+ in revenue. And no, you don't need a massive following. You don't need to post three times a day. You don't need to dance on Reels. (Unless you want to. 😉)

What you do need is:

• Magnetic messaging that speaks directly to your dream clients
• A clear, high-value offer that reflects your zone of genius
• Visibility strategy that brings ease—not hustle—into your life

The Truth: People Can't Hire You If They Can't Find You I tell a story in this episode that still makes my heart beat a little faster.

One Friday morning, a woman who had never heard my name stumbled on a comment I made on LinkedIn. She clicked my profile. She saw exactly what she needed. She booked a call. By 4PM, she was a $10,000 client.

This is not a fluke. It's not magic. It's magnetic branding on a platform that favors substance over fluff.

This woman didn't binge my podcast. She didn't take a freebie. She didn't wait six months to "warm up." She saw herself in my profile—and made a move.

You deserve that kind of visibility. That kind of ease. That kind of YES.

Let's Talk About You, Friend If you're a speaker, author, coach, consultant, board member, or just a woman with a vision and a whole lot of receipts for the value you bring to the world… this episode is your permission slip to start showing up like it.

Because right now? You might be the best-kept secret in your industry.

And girl, best-kept secrets don't build generational wealth.

We're diving into:

• How to position your LinkedIn profile to speak directly to premium opportunities (media, speaking gigs, high-ticket clients)
• What makes a headline magnetic (hint: it's not your job title)
• Why your About section needs to feel like a late-night convo with your best friend—not a bio someone else wrote in third person
• The real reason recommendations and endorsements matter more than you think
• How to weave keywords naturally and strategically so people actually find you

Real Client Results (The Kind That Give You Chills) Lauren missed out on a dream opportunity and knew exactly why: her LinkedIn profile didn't reflect her brilliance. She literally called me and said, "Here's my credit card. I'm done playing small."

Marusha, another amazing client, had five perfect-fit leads within two weeks of updating her profile and posting intentionally. Two. Weeks.

These aren't unicorn stories. They're what happens when you stop winging it and start strategically showing up for what you want.

Imagine If…

Your LinkedIn profile brought in just 10 clients at $10K each. That's $100K—without a full-blown launch. Without cold-pitching. Without burnout.

And hey, if you're telling yourself, "Karen, I don't even have a $10K offer"—that's where we start in She's LinkedUp. I help you create that premium offer rooted in your gifts, your energy, and what feels aligned.

Today's Takeaway: Your profile isn't just a profile. It's your story. Your strategy. Your stake in the ground. It's how you claim your space. It's how people know you're the one they've been searching for.

Ready to Stop Playing Small? I want to personally invite you to join me inside She's LinkedUp. It's more than a program. It's a full reset of how you show up online, how you sell, how you own your space. Inside you get:

• A professionally written LinkedIn profile
• PR & media training
• Lifetime coaching and community
• Visibility strategy tailored to your goals
• And a VA training bonus so your team can support your success

This is next-level leadership... the kind that builds wealth and legacy.

If this episode lit something up in you, subscribe, share it with a powerful woman in your world, and tag me when you do! You showing up for yourself lights the way for so many others.

Let's build the brand, the business, and the beautiful life you deserve.

You ready? Listen now, then come join us at ShesLinkedUp.com Connect with me on LinkedIn DM me your favorite takeaway – I'd love to celebrate with you!

Magical Quotes From The Episode:

"Your LinkedIn profile is not just a resume—it's your virtual storefront, your sales page, your invitation to the biggest opportunities of your life."

"If people can't find you, they can't hire you. And they will hire the person who shows up—even if they're not as good as you."

"One profile. One decision to stop playing small. That's all it takes to go from best-kept secret to go-to expert."

"You don't need to go viral. You just need to show up as the leader you already are—and your LinkedIn profile is the easiest place to start."

Resources Mentioned In the Episode:

• Connect with me on LinkedIn: Karen Yankovich
• Follow me on Instagram: @karenyankovich
• Join us at She's LinkedUp: Reignite & Rise Up Program

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict