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Good Power: How Climate Communication Can Accelerate the Energy Transition
Transforming the energy system isn’t just a technical
challenge - it’s a communication challenge.
Leah Qusba, CEO of Good Power, joins Climate Rising to discuss how public perception, political engagement, and storytelling are shaping the pace of the clean energy transition. Good Power operates at the intersection of behavioral science, data, and campaigning, working to
accelerate renewable energy adoption and counter misinformation.
The conversation explores how permitting bottlenecks, disinformation campaigns, and community resistance are slowing renewable energy
deployment—and how targeted communication strategies can overcome these barriers. Leah also discusses the role of peer-to-peer storytelling, the importance of trusted messengers, and how digital media ecosystems influence climate outcomes.
The episode also examines Good Power’s expansion into regenerative agriculture, the role of demand creation in scaling sustainable food systems, and how emerging technologies like AI are reshaping climate communication.
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By Harvard Business School Business & Environment Initiative
4.6
7676 ratings
Transforming the energy system isn’t just a technical
challenge - it’s a communication challenge.
Leah Qusba, CEO of Good Power, joins Climate Rising to discuss how public perception, political engagement, and storytelling are shaping the pace of the clean energy transition. Good Power operates at the intersection of behavioral science, data, and campaigning, working to
accelerate renewable energy adoption and counter misinformation.
The conversation explores how permitting bottlenecks, disinformation campaigns, and community resistance are slowing renewable energy
deployment—and how targeted communication strategies can overcome these barriers. Leah also discusses the role of peer-to-peer storytelling, the importance of trusted messengers, and how digital media ecosystems influence climate outcomes.
The episode also examines Good Power’s expansion into regenerative agriculture, the role of demand creation in scaling sustainable food systems, and how emerging technologies like AI are reshaping climate communication.
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