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When out-of-work coder Jens Rasmussen couldnât find directions to a cafe in Copenhagen, he wound up changing navigation forever. Alongside his brother Lars (also an out-of-work coder), Jens developed a radical visionânot just for a faster map, but a vibrant, multi-dimensional platform to help plan your entire life. With maxed-out credit cards, these Danish brothers built a prototype that caught Google co-founder Larry Page's eyeâbut faced HUGE technical issues to get it over the line. From CIA-funded satellites, to a ""Mad Max"" desert race, the road to Google Maps was a journey in itself that created an $11 billion revenue generator powering everything from Uber to Airbnb. Discover why you should never correct your customers when they make a wrong turn, the power of an SNL name check, and why Google Maps is the best idea yet.
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Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
By Wondery4.6
513513 ratings
When out-of-work coder Jens Rasmussen couldnât find directions to a cafe in Copenhagen, he wound up changing navigation forever. Alongside his brother Lars (also an out-of-work coder), Jens developed a radical visionânot just for a faster map, but a vibrant, multi-dimensional platform to help plan your entire life. With maxed-out credit cards, these Danish brothers built a prototype that caught Google co-founder Larry Page's eyeâbut faced HUGE technical issues to get it over the line. From CIA-funded satellites, to a ""Mad Max"" desert race, the road to Google Maps was a journey in itself that created an $11 billion revenue generator powering everything from Uber to Airbnb. Discover why you should never correct your customers when they make a wrong turn, the power of an SNL name check, and why Google Maps is the best idea yet.
Be the first to know about Wonderyâs newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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