I went in, and she was sitting there in a motel room with a kilo of cocaine on the bed and two bikers helping her break it down into smaller bags. That was the insanity I was living in.

Gordon Lownds has lived multiple lives. He grew up in Toronto and clashed with his father and an older brother who bullied him until he finally fought back at sixteen. That was the moment he said, enough. He left home, hustled at carnivals, and learned some of the sharpest business lessons you will ever hear.

He packed in a philosophy degree, then an MBA, and turned out to be a brilliant business mind. By his forties, he had co-founded Sleep Country Canada with Stephen Gunn and Christine Magee, and later Listen Up Canada. These companies reshaped how Canadians sleep and how they hear.

At the height of his success, on his forty-eighth birthday in 1998, Gordon tried crack cocaine for the first time. It was day one of a thousand-day descent into hell that nearly destroyed everything he loved and all he had built and cost him over a million dollars in drugs. What happened after is a rare and remarkable story of recovery, resilience, reinvention and redemption.

To buy Gordon Lownds' Book: Cracking Up: From Rising Star to Junkie Despair in 1,000 Days-An Unlikely Addict's Memoir - https://www.indigo.ca/en-ca/cracking-up-from-rising-star-to-junkie-despair-in-1000-days-an-unlikely-addicts-memoir/9781990700798.html