When most people think of media investment, either retail inventory or excess real estate come to mind, but that’s just scraping the surface of the possibilities. Gordon Zellner, CEO of Evergreen Trading walks us through Evergreen Trading’s unique position as a specialized media investment firm. I hope you enjoy this episode.

Chapters:

* 00:29 – 09:34 – What is Evergreen Trading?

* 09:34 – 13:57 – What types of brands benefit?

* 13:57 – 16:49 – How does it work?

* 16:49 – 21:01 – What inspired Gordon to start Evergreen Trading?

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