Grassroots Marketing

Grassroots Marketing catches up to Wonderbrett's Brett Feldman On How His New Vaporizer Line Recreates the Experience & Flavor of Flower

Wonderbrett, the legendary West Coast cannabis brand best known for world-renowned genetics, exotic terpene profiles and pioneering cultivation techniques, announced today the debut of its first-ever collection of premium “Live Resin Carts” and custom “Drip” rechargeable battery for the California vape market, featuring the same full-bodied flavors the company built its reputation on in the flower and edible categories.  

“We understand flavors do more than just taste great, they transform the ordinary into the extraordinary for beginners and connoisseurs alike,” said Wonderbrett Co-Founder and famed breeder Brett Feldman. “The right full-bodied flavor in a vape pen has the power to conjure up the smell of a sweet ocean breeze moving across the fragrant fruit orchards of our golden state, or deliver memories of homemade lemonade on a hot summer day. My team and I felt this experience was missing in the oil category, so we spent the past few years working to create our own Live Resin Carts that deliver the same experience our flower and edibles do. We’re excited to share the results of that hard work with our customers. These carts deliver on our commitment to flavor and experience over everything.” 

Wonderbrett’s Live Resin Carts showcase the brand’s ultra-premium genetics, “Lemon OZ Kush,” “Orange Sunset,” “Strawberry Bliss,” “Orange Banana,” “Pink Picasso” and “Peach OZ'' in a distillate-free, 100 percent live resin oil cartridge, made with real terpenes and zero additives. For a suggested retail price of $30 each, customers will experience unparalleled flavor drawn from the best-quality glass tank, ceramic atomizer and tip capable of delivering complex terpene profiles. 

To create the battery, Wonderbrett collaborated with leading manufacturer Ispire, resulting in a rechargeable, adjustable voltage battery for $20 MSRP. It features a sleek black and white “Drip” silhouette on the exterior that seamlessly blends into the cartridge. This performance-first battery offers customers the convenience of a one-button control, three adjustable voltage settings: 3.0V, 3.3V and 3.6V, and technology optimized for the flavor and experience Wonderbrett is revered for.  

This exciting new collection is now available at all California retailers. 

For more information, please visit www.wonderbrett.com and www.wonderbrettstore.com.  

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Grassroots Marketing discusses Union Representation for Cannabis Engineers Extractors & Distributors with Connor Shaw, Business Agent for CEED Local 420.

CEED Local 420 - which is a union that advocates for legal cannabis workers, in the state of New Jersey. CEED stands for Cannabis Engineers Extractors & Distributors. They are affiliated with a national union - IUJAT (The International Union of journeymen and Allied Trades) - which advocates for more than 140,000 workers in different industries all across the nation. 

Cannabis Engineers Extractors & Distributors (CEED) Local 420, IUJAT recently announced that workers at Ascend Montclair Dispensary, referred to as “budtenders,” have achieved a first-time event, the ratification of a three-year labor agreement. This is the first time in history that workers at Ascend will be protected by a union contract. The bargaining unit covers approximately 22 employees who work at the company’s medical cannabis dispensary unit in Essex County, New Jersey. 

The Ascend Montclair Dispensary contract was ratified by the members of Local 420 after months of negotiations. CEED Local 420, International Union of Journeymen of Allied Trades (IUJAT), was established solely to represent cannabis workers in New Jersey. IUJAT is the among the oldest labor unions in the United States dating back to 1874, nearly a decade before the formation of the American Federation of Labor. 

The contract will be in effect for three years and includes critical wage and benefits enhancements, including: 

Three annual three percent wage increases and when compounded, are valued at 9.27% over the life of the contract. 
Access to a more comprehensive healthcare plan that significantly decreases copays and deductibles, without an increase in overall costs. 
A contract wage re-opener contingent on Ascend being awarded any future license for recreational cannabis operations. 
Workers will earn more paid time-off based on a new seniority schedule. 
Budtenders now have a say in their workplace conditions under the terms of their union contract. Ascend workers become just cause employees with access to a grievance procedure and regular contract negotiations. 

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Grassroots Marketing with Jesse Richardson (CEO) and Shane Richardson (COO) from The Brothers Apothecary about their line CBD superfood infusions.

The Brothers Apothecary is a wellness company that specializes in CBD superfood infusions. My brother Shane and I started the company in 2016, and we've grown from just a few items to a full catalog of organic CBD teas, adaptogenic cocoas, herbal capsules, and infused honeys, all of which can be found in hundreds of stores worldwide. Just recently, we opened a wellness cafe in Portland, Oregon where we serve all of this in a botanical coffee shop style. 

Shane Richardson has spent over 8 years working and managing cannabis businesses, and was one of the first CA residents to make use of Prop 215. He is a trained cannabis sommelier, with a wide knowledge of the endocannabinoid system and terpene profiles. Shane spearheads production quality & grassroots sales distribution at The Brothers.

Jesse Richardson has spent over 10 years pioneering new e-commerce systems. He’s founded over a ½ dozen companies with 7-figure run rates and has led teams of over 60 employees. Past partners have included Robert Earl, Reese Witherspoon, Amber Rose, Alexis Ren & many others. He currently studies Plant Based Medicine at Cornell University and is the chief formulator at The Brothers.

They're excited to share a marketing goal for 4/20 this year: we're aiming to plant 42,000 trees through Trees for the Future (a regenerative agriculture + social capital planting model). We'll do this by pledging a portion of every purchase (every order plants 10 trees) + giving customers the chance to "Add Trees" to their carts on our website. Folks can also expect some awesome 4/20 deals and exclusives, so they'll want to head to our website and join our newsletter :) This kicks off on 3/20. 

Since 2011, they've planted over 100,000 trees while raising support for clean water initiatives, indigenous & communities of color, and investments in veteran organizations. Currently, I work directly with @PortlandsPantry, one of the fastest growing food pantries in the state of Oregon, located in the Lents neighborhood of SE Portland. Here, I've implemented box-building style technology to expand touchless food pick-up and delivery. This system now helps serve nearly 50,000 people per year, and has been utilized across Oregon by Oregon Food Bank, DHS, and additional pantries.

The Brothers Apothecary distributes 60+ SKUs to over 400 stores nationally. The Brothers have been recognized as a top CBD company by publications like Dope Magazine, PopSugar and Newsweek.

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Craig Gross, the well-known pastor and founder of XXXChurch.com who was recently featured in The New York Times for his work with psychedelic medicine, is making waves again with the announcement of Christian Cannabis.

Christian Cannabis offers high CBD, low THC cannabis strains cultivated specifically for Christian consumers and utilizes proprietary solutions such as their "Safe Scale" and "Know Your Cannabis" software. There are 13.5 million Christians in California, 6.8 million of which have used a cannabis product. Christian Cannabis wants to shine a light on a topic Christians are avoiding--their cannabis use-- and invite them to explore it without fear, shame, or judgment.

"There is, without a doubt, a spiritual side to plant medicine," said Craig Gross, founder of Christian Cannabis. "There are long-held stigmas and doubts regarding its use, especially in the Christian community, and it's preventing spiritual growth. It's time we acknowledge that God created plant medicine and Christians should have access to quality, safety, cannabis products made just for them."

"I was a devote Christian and never thought I'd use cannabis," said Jeanette Gross, co-founder of Christian Cannabis. "But that was before I was diagnosed with cancer. I was faced with one of the most difficult situations of my life--trust plant medicine, which I always thought would alter my mind and make me feel out of touch with reality, or pharmaceutical drugs I knew would? I turned to cannabis and not only did it relieve my physical pain, it helped me open up spirituality. It provided me a way of coping with the depression, anxiety, and waves of emotions that accompany being diagnosed with cancer and it was key to my recovery after."

About Christian Cannabis
Christian Cannabis is eliminating the barrier of entry for Christians looking to explore cannabis and positioning itself to become a billion-dollar nationwide brand by offering a full line of proprietary high CBD, low THC cannabis products unlike anything else on the market. With biblical ingredients, such as frankincense and myrrh, and products including cannabis incense sticks, Christian Cannabis believes it's time for plant medicine to be set free based on God's love and original intention. Christian Cannabis is led by a team of established industry experts and will be launching products in California and additional states in 2022 and a CBD-only line nationwide in the near future.

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Dr. Donato Borrillo and Brian Dickerson, the CEO of Doctor’s Hemp Solutions discuss a new clinical study on HEMPFLAVIN and its effect on acute and chronic pain patients, with zero side effects.

HEMPFLAVIN, a proprietary blend of twenty-three (23) Cannflavins and flavonoids extracted from an heirloom hemp variety which is over 2,000 years old, is formulated to be used for severe body aches, muscle soreness and other pain relief by creating a synergistic flavonoid response known as the “flavonoid entourage effect”. The flavonoids in HEMPFLAVIN include Cannflavin A, B, & C, Cannabisin A, B & C, quercetin, apigenin-7- and kaempferol. Previous studies have found that the flavonoids in HEMPFLAVIN have prominent anti-inflammatory action and may help augment the body’s antioxidant defense. 

The new clinical study conducted by Dr. Donato Barrillo focused on the effect of flavonoids, specifically the Cannflavins, which make up less than 0.15% of the fresh weight of cannabis. To date, a massive amount of cannabis would have to be consumed in order for the effects of this component to take place; however, a proprietary extraction technique has resulted in the production of HEMPFLAVIN, with microgram quantities dosing thereby producing an observable clinical effect.

For more information, visit http://www.hempflavin.com/ and https://www.doctorshempsolutions.com.

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Grassroots Marketing speaks with with Alex Mazin, the CEO of Bud's Goods & Provisions and makers of Lil' Buds.

Bud’s Goods and Provisions, a Massachusetts chain of adult-use cannabis dispensaries offering the largest selection of cannabis products including one of the state’s first white label offerings, Lil’ Buds ($30 before taxes for an eighth). You have said the proposition is that there will not always be less supply than demand. Eventually that goes away and it's happening very rapidly here in cannabis. So if you are a facility that produces 100% of something, but I'm offering you a way to get rid of 25% of it with a product that will penetrate the market now while consumer acquisition costs are the lowest it will ever be.”

When asked about Lil Buds, Alex described them as “little nugs branded under our Lil’ Buds that are produced currently by Revolutionary clinics. So, it's the same strains subject to the same testing and quality assurance. It's just smaller-sized nugs. You get a 3.5 gram or an eighth for $30 plus tax. You also have said “A cannabis consumer knows that the quality and the size of the nug does not determine the quality of the flower.”

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Grassroots Marketing discusses Cannabis Financing and Funding with Clay Townsend Principal from CFG Funds

Capital Funding Group has been providing Real Estate loans nationwide for over a quarter of a century. Specializing in funding many different types of Real Estate loans including:

Purchases
Refinances
Long Term Fixed Rate Mortgages
Bridge Loans
Pure Equity Based Loans
Construction Loans
Equity and JV Participation
Mezzanine Loans
Discounted Debt Transactions
Distressed Portfolio Purchases

We also talk about the two main types of financing options available to cannabis business owners: debt funding and equity funding.
Debt funding generally involves financing your business through either taking out loans or using a business credit card. The lender is then paid back the original loan amount plus interest.
Equity funding involves offering shares of the company in exchange for capital. The investor receives their money back in the form of dividends or profit when the business is sold. Since equity funding assumes that the company needing working capital already exists and holds value, debt funding through loans and credit is the method most cannabis business owners will need to use to fund their businesses at the beginning.
Cannabis business and dispensary loans generally fall into four different categories: private loans, real estate loans, equipment leasing loans, and dispensary cash advances.

www.cfgfunds.com

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Wowee network has launched its first-of-its-kind e-commerce show, “Sell High” live every Thursday. Parent company Zeldavision Founder Josh Koppel talks about the new live content. We also learn about Zeladavision's work with clients like The Lincoln Project and Zappos and Adult Swim.

“Sell High” is the first-ever show where viewers can buy cannabis while they watch—It's like QVC with THC. Items are only available to purchase during the livestream in the Chicago area for now but everyone can watch live and learn about various products such as Incredibles, Rythm, Cann, Dogwalkers and more. They will eventually expand to other cities, IL was one of the states that this is allowed in.

"There are no bud tenders in e-commerce and we need them,” said Zeldavision Founder, Josh Koppel. "How is a customer supposed to wade through thousands of cannabis products online? Wowee TV is solving this problem by combining the convenience of e-commerce with a knowledgeable and charming human being. It’s like QVC with THC.”

The audience will learn more about the products’ benefits and uses from experts, something they may not have the opportunity to do in a traditional dispensary.

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How Cannabis Could Play a Major Part in Getting a Good Night’s Sleep?  We learn some answers from with Lisa Black, Head of Education and Training at Insa.

We all know how critical sleep is for mental and physical wellbeing. Yet, some of us are just not getting enough of it. For Sleep Awareness Week this year, Insa wanted its customers to know the power of a restful sleep, and how cannabis can play a major part in getting a good night’s sleep.  

There is no coincidence that Sleep Awareness Week kickoffs every year on Daylight Saving Time, this year, March 13. Many people deal with disruptive sleep cycles on a regular basis and even more so around daylight saving times. The campaign aims to provide resources to promote better sleep health. Acknowledging the sleep benefits of THC, Insa, leading East Coast recreational and medical cannabis brand,  has developed a breadth of products focused specifically on improving sleep:
 
Black Cherry Sleepy Drops -  Drowse-inducing combination of melatonin and THC (5mg) with our deliciously tart tasting Black Cherry Sleepy Drops.

Milk Chocolate Sleepy Bar - With 3mg of Melatonin and 5mg of THC per serving, this delicious bar is reported to help users fall asleep and stay asleep throughout the entire night..

1:1 Northern Lights Cartridge - Northern Lights has a high CBD content and a pungently sweet and spicy flavor profile. It is known for its euphoric effects that relax muscles and ease the mind.
 
Both THC and CBD have sedative components that can act as a sleep aid, and I’d love to offer you an opportunity to talk to Insa’s Head of Education, Lisa Black, about how people can explore cannabis safely as a sleeping aid.

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Discussing what cannabis producers need to do to maintain ideal growing conditions and optimize energy use in order to ensure profitable cannabis production with Gina Elliott, Chief Services Officer for Buildings IOT.

The cannabis industry was worth $61 billion in 2020, and analysts predict it will reach $100 billion annually by 2030. Successful players in the cannabis industry need to be future-focused to capitalize on this rapidly growing market.

That means embracing smart technology and cannabis grow facility analytics to improve products, streamline maintenance, and maximize profits.

Unfortunately, cannabis cultivation is an energy-intensive business. One study estimated that total energy used in the United States for cannabis cultivation equaled the energy consumed by all the rest of the country’s agricultural industry combined. With energy costs rising and more regulations on the horizon, savvy producers are turning to cannabis grow facility analytics to keep energy use under control.

Building systems and automation controls provider Buildings IOT can weigh in on what cannabis producers need to do to maintain ideal growing conditions and optimize energy use in order to ensure profitable cannabis production.

Here are two recent blogposts, for further reading:
- 7 Cannabis Facility Maintenance Best Practices: Automated systems driven by smart building platforms are quickly becoming essential for any large-scale cannabis enterprise. Implementing best practices for cannabis facility maintenance lets you make the most of these tools.
- Why a Strong Commercial Cannabis Ventilation Automation Strategy Is Important to Production: Ventilation plays a vital role in ensuring plants are strong and healthy. For commercial cannabis growers, it’s also key to producing better quality and higher yields. Automating commercial cannabis ventilation takes the guesswork out of indoor grows and optimizes crop development at every stage. But it takes the right strategy to truly succeed.

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