GRC PR 360

Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters.

Key Takeaways:

- TENET Consultancy's secret 'sauce'

- Ekaette's work with the Harlem Globetrotters

- How DEI efforts can fall short

Episode Timeline:

1:20     The four-step process for brand transformation

4:15    The “sauce” that sets TENET apart

5:45    Ekaette's work with the Harlem Globetrotters

9:00    How to build strong partner relationships

10:28 How The A Pledge is helping diversity in advertising

13:00 Moving beyond performative DEI actions

15:00 Legal pushback against DEI

16:48 Tangible successes in advertising diversity

18:45 Advice for women in PR and marketing

20:34 Ekaette on thought leadership

This episode’s guest:

• TENET on LinkedIn

• LinkedIn Ekaette Kern

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Joe Tannorella co-founded PodEngine.ai in 2023 to create a database where people can search millions of podcast transcriptions. Pod Engine helps agencies and marketers with everything from guest booking to competition monitoring. Here, Joe discusses the myriad ways Pod Engine’s robust database has helped everything from agencies to NHL teams.

Key Takeaways:

- Creating the world’s most advanced podcast search engine

- Innovative ways organizations can use Pod Engine’s database

- How Joe caught Richard Branson’s attention

Episode Timeline:

1:00    Unlocking podcast knowledge through Pod Engine

5:00    Pod Engine is an excellent resource for information           

6:00    How to use Pod Engine to book podcast guests

09:45 Innovative ways that Pod Engine can be used

10:50 How an NHL team is using Pod Engine

12:00 Pod Engine allows organizations to monitor the competition

14:30 Getting caught up from the advent of podcasting

15:50 Current trends in podcasting

20:00 Joe's Point of Light Award

21:00 How Joe enlisted Richard Branson's help for a best man speech

This episode’s guest:

• Joe Tannorella on LinkedIn

• PodEngine.ai

• Ping Joe for a free month's subscription at [email protected]

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Andrew Ellison is the Media Relations Manager for Global Results Communications, a leading PR agency for tech and everything it touches. Before coming to GRC, Andrew was a news reporter for Nexstar Media and KRIS-TV. Here, he discusses his past life in journalism and the role digital humans will play in our lives.

Key Takeaways:

- Andrew's transition from news reporter to PR

- The future of digital humans

- Understanding the Internet of Things

Episode Timeline:

1:30     Why Andrew left his career as a news reporter

4:00    Tod's thoughts on media fatigue

5:15    The future of journalism

9:00    Andrew's favorite interviews

11:00 Tod's interview with Jane Goodall

12:30 GRC's new client, Uneeq

13:30  How Uneeq is creating digital humans

15:00 Applications for AI digital humans

19:00 How Andre stays to date on the world of big tech

21:54 Understanding IoT and its importance

This episode’s guest:

• Andrew Ellison on LinkedIn

• Global Results Communications

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Bob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio. He currently helps spread the word about the nonprofit Morgan's Wonderland, the world's first and only theme park designed for those with special needs. Here, he talks about theme park PR and the biggest lesson he’s learned over 50-plus years in PR.

Key Takeaways:

- The history of the launch of SeaWorld Texas (now SeaWorld San Antonio)

- Promoting a theme park for kids with special needs

- Lesson learned over 50 years in PR

Episode Timeline:

0:30 Former guest Chuck Cureau on Bob McCullough

4:00    The launch of SeaWorld Texas

6:30    How Bob helped promote the new theme park

8:30    How SeaWorld divided America into four separate markets

12:00 How the new theme park helped boost San Antonio's profile

13:15 The PR challenges of operating a theme park

15:00 Developing relationships with local reporters

18:00 The Southwest Shamu plane

23:00 Morgan's Wonderland: the world's only theme park for people with special needs

28:45 Communicating with special needs communities

31:00 The biggest lesson Bob has learned over 50 years in PR

This episode’s guest:

• Bob McCullough

• Morgan's website

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Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.

Key Takeaways:

- Using the tech stack to help clients

- How companies can prepare for their 'PR moment'

- Navigating changes in the media landscape

Episode Timeline:

1:30    PR in a changing world

2:00    TaleSplash's mission and client focus

3:45    The impact of social media on PR

8:00    Leveraging the modern tech stack in PR

10:45 Navigating changes in traditional news outlets

13:00 The rise of affiliate marketing in PR

13:50 The Potato Farmer story

16:30 How organizations can prepare for their "PR moment"

20:00 Authenticity in thought leadership

This episode’s guest:

• Amy Jackson on LinkedIn

• TaleSplash on X

• TaleSplash's website

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Mike Wehrs is the CEO and Co-Founder of Unidata Global, a company that uses global industry standards for product identification barcodes to productize them into services. Mike has led the creation of new industries, launched game-changing products, and driven massive growth for startups and Fortune 500 technology companies. Here, he shares his insights on space exploration, the future of AI, and how he helped develop Bluetooth technology.

Key Takeaways:

- The role of barcodes in global trade

- Mike's role in the advent of Bluetooth technology

- The future of space travel

Episode Timeline:

1:00The most fascinating thing happening in space exploration

3:30The economics of space travel

6:30Innovations in space propulsion

9:30The future of Mars exploration

11:30 The Pale Blue Dot

14:30 The current state of AI 

17:30 AI's impact on the economy

21:00 The evolution of GS1 codes 

24:30 The role of AI and barcodes in global trade

28:30 The genesis of Bluetooth technology

This episode’s guest:

• Mike on Twitter

• Mike on LinkedIn

• Email [email protected]

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Jacqueline Long is the President of Evins PR-Plus, an award-winning public relations and marketing communications agency with expertise in digital content and integration, food, spirits, wine, lifestyle, and hospitality. Here, Jaqueline shares how luxury brands are evolving and the high-end spirit market in the post-pandemic world.

Key Takeaways:

- The evolution of luxury marketing

- Latest trends in high-end spirits

- The importance of 'Big Sky' thinking

Episode Timeline:

2:00 How should we talk about luxury in 2024?

4:15 How AI can make luxury experiences more personal

5:00 AI integration in hospitality

7:00 How to update messaging with legacy brands

8:30 The importance of authenticity with luxury brands

10:00 How luxury brands have evolved since the '80s

11:00 How Evins uses 'Big Sky' thinking

14:40 Latest trends in high-end spirits

17:30 Which spirits are having a "moment" right now?

18:50 Advice for grad students

21:00 The importance of continual learning

22:00 Jaqueline's approach to thought leadership

This episode’s guest:

• Evins PR on Instagram and LinkedIn

• Jaqueline Long on LinkedIn

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Liz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR. With experience at top media outlets and PR agencies, Liz is dedicated to helping small and medium-sized enterprises and brands connect with their audiences through strategic storytelling. Here, she shares her approach to helping build brands through podcasting.

Key Takeaways:

- How to make a great podcast appearance

- Finding the right guests for the right podcasts

- Creating your podcast pitch

Episode Timeline:

1:30 How does Liz find the right shows for her clients?

3:45 Audience composition beats size

5:45 Tod's Velvet Underground analogy

6:15 How to prep clients without podcast experience?

7:00 The benefits of content repurposing

7:30 The importance of being authentic

9:30 Male and female guests can be a little different

11:00 Liz's client hits it out of the park

14:30 Is true crime on the way out?

15:50 How "podcast voice" happens

17:30 Creating a compelling storyline and messaging

20:00 Identifying the key problem

21:00 Liz's dating site success story

24:45 Does Gen Z listen to podcasts?

26:30 Finding time to listen to podcasts

28:30 The future of podcasting

This episode’s guest:

• Liz Brooks on LinkedIn

• Liz at Interview Valet

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Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in emerging markets and technology. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing, and business development. Here, he discusses Captjur’s new platform, JunkGrab, and the gig economy's future.

Key Takeaways:

- Captjur's gig economy platform

- The future of the gig economy

- How AI will affect the job market

Episode Timeline:

1:30 An overview of JunkGrab

2:50 Captjur's gig economy platform

3:45 Why was junk hauling a great opportunity?

5:45 How JunkGrab benefits haulers

7:00 How gyms are joining the gig economy

9:00 The gig economy is the future

10:00 Lawmakers and the gig economy

12:45 The emergence of autonomous vehicles

14:00 Advertising in autonomous vehicles

17:00 Autonomous cars need better PR

19:30 Flying cars may be in our future

23:40 AI integration in fast food

25:00 How AI will affect jobs

This episode’s guest:

• Bob Bilbruck on LinkedIn

• JunkGrab’s website

• Captjur's website

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Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry.

Key Takeaways:

- How to make a great elevator pitch

- How to become a thought leader

- Retail innovation during covid

Episode Timeline:

1:45 What makes a great elevator pitch?

3:00 How can startups tell their story?

4:30 How to create a narrative blueprint?

5:15 Humans crave narratives

6:15 Dana's thought leadership philosophy

7:45 Should thought leaders feel compelled to give up the 'secret sauce'?

9:45 What types of e-commerce stories are connecting with the public in 2024?

10:30 How have consumers changed post-COVID?

11:45 Has COVID-era innovation slowed down?

13:45 How will AI make shopping easier for consumers?

16:00 How has Dana successfully navigated so many career transitions?

16:45 The importance of mentorship

19:45 Dana's work with A-list musicians

This episode’s guest:

• Dana Marruffo on LinkedIn

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