GRC PR 360

Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis.

Key Takeaways:

- The lasting power of local media

- Keeping the audience top of mind

- How to be prepared for a crisis

Episode Timeline:

2:00 Has local media lost any power recently

3:45 The importance of local journalists

6:30 Connecting clients with local media outlets 

8:45 Making clients newsworthy and timely

11:30 Crafting powerful pitches

12:30 Three components of a good story

13:30 The importance of emotion

16:45 How to prepare for a crisis

20:30 Interacting with the media in a crisis

22:00 Michelle's thought leadership philosophy

This episode’s guest:

• Michelle Rupp on LinkedIn

• Memorable Results Media on Instagram

• Memorable Results Media

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Kourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR efforts.

Key Takeaways:

- Why traditional PR tactics are no longer sufficient in publishing

- Why pitches fail

- Book PR in the digital age

Episode Timeline:

2:45 What is the most popular drinking game from Kourtney's book?

6:00 What is the current state of publishing in America?

7:15     Audio books are becoming more popular

8:00    Audio book recommendations

9:00    Why traditional PR tactics aren't cutting it in 2025

10:45 What are some good Amazon alternatives?

12:30 Why do most pitches fail?

15:45 The benefit of pitching publishers individually

17:00 Celebrities who tell the same stories repeatedly

18:00 The importance of timeliness with pitches

20:00 The increasing popularity of psychedelic books

22:00 How to think like the media

This episode’s guest:

• Kourtney Jason on LInkedIn

• Pacific and Court's website

• Pacific Court on Instagram

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Lindsay Ferraro Bennett is a public relations executive at Pace PR with 20 years of longstanding relationships and results-driven work within the luxury, lifestyle, fitness, food/beverage, travel, health/wellness, and publishing industries. Here, she discusses the evolving landscape of affiliate marketing, the importance of authentic content, and the role of influencers in driving brand success. She also emphasizes the need for a diversified approach in affiliate strategies and shares insights on how Pace PR uniquely integrates PR with affiliate marketing to achieve effective results.

Key Takeaways:

- Why affiliate marketing is a growing sector for publishers

- How Pace PR integrates PR with affiliate marketing effectively

- The importance that thought leadership plays at Pace PR

Episode Timeline:

2:00    How Lindsay's background in magazines helps with affiliate strategies

3:30    Strategies that are currently working in affiliate right now

5:45    How to get niche sites on your radar

7:45    Understanding your client's goals

9:15    Not all affiliate publishers are created equal

12:30 How does Pace choose influencers?

14:30 The benefit of using micro-influencers

16:00 Why is Pace so good at affiliate marketing?

19:30 Lindsay's thought leadership philosophy

This episode’s guest:

• Pace Public Relations

• Pace PR on Instagram

• Lindsay Ferraro Bennett on LinkedIn

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Amanda Lee is the Vice President of Marketing, Analyst, and Public Relations at DDN, the world’s leading data intelligence platform. She has 20-plus years of experience in marketing communications across AI, data intelligence, and technology ecosystems. Here, she discusses the rapid advancements in AI technology, the importance of data infrastructure, and the challenges women face in the tech industry.

Key Takeaways:

- How AI is revolutionizing supply chain, agriculture, and life sciences

- Why data infrastructure is crucial for the success of AI models

- The current state of women in tech

Episode Timeline:

1:30  Amanda's dogs

3:15  How does Amanda keep up with all the changes in AI?

4:30  Recent developments in AI that have impressed Amanda

5:30  What's the hardest thing for marketers to explain to the public about AI?

7:15  Is there enough data infrastructure to support AI growth?

10:15 DDN's commitment to its customers

12:14 AI's impact on various industries

13:15 Autonomous cars

17:00 Online safety issues caused by AI

18:24 Challenges for women in technology

This episode’s guest:

• Amanda Lee on LinkedIn

• DDN's website

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Susan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers.

Key Takeaways:

- How PR helps lawyers build their reputation and attract clients

- The importance of media training

- Susan's transition from a litigator to a PR expert

Episode Timeline:

1:00     Susan's transition from litigator to PR Expert

4:00    The benefits of PR for Lawyers

5:30    How lawyers can raise their profiles through PR

7:15    The dos and don'ts of media appearances

10:40  The impact of AI on law and PR

14:30  Why Google doesn't like AI writing

16:40  The pain of radio disclaimers

17:45  How are lawyers using social media to raise their profiles?

20:20  Tod's favorite legal radio ad

21:20  Susan's Role in Law Firm Media Professionals

23:40  Susan's thought leadership philosophy

This episode’s guest:

• Susan Peters on LinkedIn

• Greybridgepr's website

• Email: [email protected]

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Omer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee’s AI-powered platform is transforming the experience. He also shares why great marketing isn’t just about selling a product—it’s about creating an emotional connection.

Key Takeaways:

- How Healthee's AI platform simplifies healthcare navigation for employees

- Why marketing is all about emotions

- AI solutions for healthcare

Episode Timeline:

1:30    An overview of Healthee

2:00     Navigating healthcare with AI Solutions

5:40    Personalization in health benefits

9:24    The Importance of transparency in healthcare costs

11:00 Insights from the Healthee's 2025 Benefits Report

13:20 Creating brands with an emotional spark

19:00  Cultural differences in branding between Israel and the USA

21:40 Omer's thought leadership philosophy

This episode’s guest:

• Omer Maman on LinkedIn

• Healthee.com

• Healthee on Instagram

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Beth Mach, co-founder and COO of Spacely, shares how her company has made buying print ads as easy as buying a plane ticket and why the medium still so valuable in the digital age. She also discusses how she has found success in the ultra-competitive world of voice-over acting.

Key Takeaways:

- How Spacely simplifies the process of buying print ads

- Why print advertising is still a significant player in marketing

- How to break into voice over acting

Episode Timeline:

1:30 Automation is great for relationships

2:45 How Spacely makes automation easy

3:45 What's the Spacely process like?

9:00 What are the best parts of a magazine to have your ad appear?

10:30 Why should brands choose print media over other types of advertising?

11:45 Magazines feel like a luxury item in 2025

13:00 Reading physical media is better for recall

14:00 The resurgence of out-of-home advertising

16:00 Spacely success stories

19:00 How did Beth break into voice acting?

22:10 How do people find voice actors?

This episode’s guest:

• Beth Mach on LinkedIn

• Beth Mach's website

• Spacely.Media

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Eric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty.

 Key Takeaways:

- The six pillars of BRANDPWR

- Effective marketing strategies

- Humanizing your brand

Episode Timeline:

2:15 An overview of Blue C's work

4:00 The BRANDPWR framework

7:45 Identifying your target customer

9:00 Wahoo's Fish Taco's 2021 rebrand

11:15 Finding brand clarity

14:00 The importance of KPIs

15:30 It's had to maintain a brand

16:45 Brands need to be humanized

19:20 Why Sit 'n Sleep is a very human brand

21:30 Tod's work with California Deluxe Windows

23:50 Eric's thought leadership philosophy

This episode’s guest:

• Eric Morley on LinkedIn

• BlueCUSA.om

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Media relations consultant Amanda Griffith shares her journey in healthcare storytelling, shaped by her experiences with chronic illness. She highlights the power of empathy in media, the impact of personal connections, and key themes like loneliness and burnout. Amanda also introduces the Chronic Boss Collective, a community empowering women with chronic illnesses to embrace their identities and share their stories in a technology-driven world.

Key Takeaways:

- How Amanda's chronic health conditions have shaped her career

- How to build relationships with reporters

- Transparency in communication

Episode Timeline:

1:30 Amanda's history with ulcerative colitis

3:00 What's an ulcerative colitis flare-up?

5:45 How does Amanda's history of chronic illness help with storytelling?

7:45 The importance of human connection in media relations

8:45 What healthcare stories are resonating with audiences these days?

12:00 The loneliness epidemic

14:30 Building two-way relationships with reporters

17:45 Amanda's concussion

20:30 Eating on Zoom calls

22:30 The Chronic Boss Collective

This episode’s guest:

• Amanda Griffith on LinkedIn

• Chronic Boss Collective

• Bumble PR on X

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JJ Nelson, Director of Communications at Bergmeyer, joins us to discuss the power of joy in branding, the importance of authenticity, and how Bergmeyer stands out in the design world. He also shares insights on navigating economic shifts, adapting during COVID-19, and his work with SpeakOUT Boston in amplifying LGBTQ+ voices.

Key Takeaways:

- The importance of joy

- Authenticity in branding

- How Speak Out Boston empowers LGBTQ+ voices

Episode Timeline:

1:00 The important role that joy plays in JJ's life

3:30 How JJ refills his joy bucket

5:10 JJ's previous career in casting

7:00 Self-awareness is the key to acting

9:30 Brands need to be self-aware

10:00 How does Bergmeyer set itself apart in the design space?

12:30 The importance of culture at Bergmeyer

13:30 How is Bergmeyer navigating the current economy?

15:30 How did Bergmeyer make it through COVID-19?

20:30 The weird way COVID unleased creativity

21:30 The current state of the LGBTQ movement

This episode’s guest:

• JJ Nelson on LinkedIn

• JJ on Instagram

• Bergmeyer's website

Subscribe and leave a 5-star review:

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