Great Minds

By Advertising WeekBusiness Marketing

Great Minds episodes

August 24, 2022EP185: Martha Boudreau, Executive Vice President & Chief Communications and Marketing Officer, AARP
Martha Boudreau is AARP’s chief communications & marketing officer. She is responsible for setting enterprise brand and communications strategy and unifying AARP’s voice throughout the organization’s extensive channels: social, digital, earned media and paid media along with AARP’s leading publications, AARP The Magazine and AARP Bulletin.
She is a leader in the Washington, D.C., communications industry. Before coming to AARP, she served as president of the mid-Atlantic region and Latin America for FleishmanHillard, a leading global communications consulting firm. She served on the company’s global management committee and was a key figure in growing the firm’s presence in the Middle East and its expansion into Latin America. In addition to her financial and client service responsibilities in the Washington office, she was central to the global coordination of client work and new business efforts.
During her tenure as general manager of FleishmanHillard’s Washington office, she led the efforts to change its offerings to reflect a rapidly evolving communications landscape. She established the firm’s government communications practice, which quickly positioned FleishmanHillard as the largest public relations provider to the U.S. government. For the diplomatic community, she spearheaded a “Digital Diplomacy” team that trained ambassadors and embassy staff on using social media to support their traditional outreach efforts in Washington.
She represented FleishmanHillard at the World Economic Forum’s annual meeting in Davos, Switzerland, and was an active participant in regional WEF events as well as the forum’s Global Gender Parity program. Her teams in Latin America handled media and executive communications for WEF events in Peru and Mexico.
Martha Boudreau is a native of Detroit and received her B.A. from the University of Michigan in Ann Arbor. She is a member of the International Women’s Forum and serves on the Advisory Council for Washington Women in Public Relations. She also has served on the boards of several organizations in Washington, including the National Press Foundation, the American Heart Association’s mid-Atlantic affiliate, the American Bird Conservancy and The Alliance for Inclusive and Multicultural Marketing.
Chapters
00:37 – 02:10 – Martha Boudreau on the value of the AARP demographic
02:10 – 13:48 – Martha shares her thoughts on her 18 years at FleischmanHilliard
13:48 – 16:35 – The pace of change in public affairs
19:26 – 19:26 – The missed marketing opportunity of brands
26:30 – 38:34 – Ageism in the workplace
38:34 – 41:15 – How AARP is targeting the African-American and Hispanic communities
41:15 – 43:12 – Martha’s thoughts on ageism
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44 min
August 16, 2022EP184: Jonathan Stringfield, VP of Global Business Research and Marketing, Activision Blizzard
In this episode of Great Minds, we speak with Jonathan Stringfield, VP of Global Business Research and Marketing at Activision Blizzard. An industry veteran, Jonathan takes us through his career journey from Nielsen to social networks Facebook and Twitter, and finally to his current position at Activision Blizzard. Jonathan also shares insights from his book Get in the Game.
Chapters:
00:37 – 03:05 – Jonathan Stringfield Introduction
03:05 – 08:05 – The decision to get a Ph. D
08:05 – 21:52 – His tenure at Nielsen
21:52 – 29:47 – The early days of working at Facebook
29:47 – 36:03 – What was the secret weapon of Twitter?
36:04 – 40:35 – The opportunity in the gaming industry
40:40 – 45:47 – Are brands starting to embrace the gaming ecosystem?
45:47 – 49:19 – The origin story of his book Get in the Game
49:19 – 50:38 – The intersection of gaming and advertising
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52 min
August 09, 2022EP183: Kwame Taylor-Hayford, Entrepreneur and Co-Founder, Kin
This week, Great Minds is pleased to welcome long-time friend Kwame Taylor-Hayford to the podcast. Kwame charts his career journey from the beginning to Kin, his latest venture. Along the way Kwame discusses industry challenges, his entrepreneurial spirit, and why New York is the greatest city in the world.
Chapters:
00:38 – 04:43 – Intro
04:44 – 11:57 – What was it like working at Media Arts Lab?
14:43 – 16:14 – Where did he come from as an entrepreneur?
16:15 – 25:20 – Working at some of the bigger agencies
25:20 – 34:20 – Challenging areas of the industry
34:20 – 45:03 – What makes New York the greatest city in the world
45:03 – 49:00 – Business as a force for good
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50 min
August 04, 2022EP182: Barry Watkins, CEO, Clairvoyant Media Strategies
This week on Great Minds, we’re thrilled to speak with longtime friend Barry Watkins, CEO of Clairvoyant Media Strategies. Barry discusses his time with the NY Rangers (including winning the Stanley Cup in 1994), his current role, as well as the importance of being disciplined when it comes to working with the media.
Chapters:
00:37 – 05:34 – Barry Watkins on how he got his first job at the New York Rangers
05:35 – 08:27 – The uniqueness of Rangers fans
08:27 – 17:07 – What was it like winning the Stanley Cup in ’94?
17:07 – 21:37 – What was it like working at Madison Square Garden?
21:37 – 39:00 – Madison Square Garden
39:00 – 48:14 – The importance of being disciplined when it comes to media
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49 min
August 02, 2022 EP181: Hervé Sedky, President & CEO, Emerald
This week, Great Minds is pleased to feature Hervé Sedky, President and CEO of Emerald. Hervé discusses Emerald’s recent acquisition of Advertising Week and reflects on his career.
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45 min
July 27, 2022EP180: Janice Min, Co-Owner, CEO, and Editor in Chief of Ankler Media
This week, Great Minds is thrilled to welcome Janice Min, CEO, Co-Owner, and Editor in Chief of Ankler Media, a true legend in the world of media. Janice walks us through her earliest days at publications like People and Life, to her present at the helm of The Ankler.
Chapters
00:37 – 05:16 – Introduction
05:16 – 11:31 – How did you get into Columbia University?
11:31 – 14:14 – Working at People and InStyle
14:15 – 20:59 – The decline of the magazine industry
21:02 – 31:57 – The death of US Weekly
31:57 – 35:34 – The current state of celebrity culture
35:35 – 49:12 – The rise of influencer culture
49:12 – 55:40 – Ankler’s origin story
55:40 – 57:17 – The future of entertainment
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1 hr
July 20, 2022EP179: Rikin Diwan, SVP of Marketing, Thimble
This week on Great Minds we’re pleased to speak with Rikin Diwan, SVP of Marketing at Thimble. From his time as an Apple intern in the early 2000s, to his present at Thimble, Rikin walks us through his extraordinary and interesting career.
Chapters:
00:37 – 04:25 – An intern at Apple
04:25 – 05:57 – What was it like working at Apple in the early 2000?
05:57 – 09:31 – His tenure at News Corp
09:35 – 11:57 – The marriage of product and marketing
11:57 – 15:41 – Sociology and marketing
15:41 – 23:17 – What was it like working at Jump as a CMO?
23:18 – 27:07 – Plans to extend insurance to other industries
27:07 – 31:49 – Growth plans
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33 min
July 14, 2022EP178: Stephanie Fried, CMO, Fandom
On this episode of Great Minds we’re pleased to welcome Fandom CMO Stephanie Fried. Stephanie takes us on a journey through her career, from the early 2000 digital landscape, through her time at various industry giants, to her present role as CMO of Fandom.
Chapters:
00:58 – 14:28 – Fandom’s Stephanie Fried on what she’s seeing in Washington DC
14:28 – 20:31 – What was the digital landscape like in the early 2000s?
20:34 – 33:04 – Views on ESPN, NBCU and Discovery
33:04 – 38:54 – Views on the path for brands in the last 20 years
38:59 – 43:29 – The Performance Lab
43:29 – 45:33 – The importance of partnership with brands
45:34 – 54:46 – Fandom, fan and San Diego Comic-Con
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55 min
July 12, 2022EP177: Chris Grosso, CEO, Intersection
This week on Great Minds we’re pleased to feature Intersection CEO Chris Grosso. Chris charts his career path from his early days, through his time at AOL and Hearst, to heading up one of the leading out of home technology companies in the world at Intersection.
Chapters:
00:40 – 05:03 – Intersection CEO on his early career as an analyst
05:04 – 08:23 – Outdoor Media on the state of the media industry
08:23 – 14:31 – How did he manage the digital innovation group at NBC?
14:31 – 16:29 – The importance of distribution
16:30 – 18:10 – Are we giving too many companies too much power?
18:10 – 20:02 – Building the VOD business at Hearst Media
20:02 – 22:06 – The philosophical underpinnings of Intersection
22:06 – 24:30 – The focus on content programming and data driven advertising
24:31 – 31:14 – The growth trajectory of the company and where it is today
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35 min
June 30, 2022 EP176: Major League Eating with George Shea and Badlands Booker
In celebration of the upcoming Nathan’s Famous Fourth of July Hot Dog Eating Contest, Great Minds is pleased to speak with MLE Co-founder and MC George Shea, and the legendary Badlands Booker, competitive eater, rapper and YouTube personality.
Prepare to consume this hearty meal of a podcast.
1 hr 1 min

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