Great Minds

Ed Horne is the President of 160over90. In this role, he is responsible for managing all aspects of the business, and for setting the foundation for 160over90’s global growth strategy across all forms of culture. A key element of his role is to help establish and build relationships with major global clients, as they seek to utilize all areas of culture as a business-building platform.

Ed has more than 25 years of experience as an executive in the marketing industry, having started his career in advertising.

Prior to joining Endeavor, he spent 15 years at the National Hockey League leading the business side of professional hockey. At the NHL, he was involved in and oversaw the majority of the global NHL business, including marketing, sponsorship, media, licensing, communications, fan development and events.

Some of Ed’s most notable professional moments include helping to negotiate the first-ever Super Bowl halftime show sponsorship; helping Amazon Alexa normalize voice technology through TV and film integration; and playing a primary role in creating the partnership with the IOC and relevant NOCs and NGBs that saw NHL players participate in the Olympic Winter Games.

For our final episode of 2023, Great Minds is thrilled to speak with Jessie Peck of the legendary R&B vocal group, The Spinners. Great Minds returns January 2024!

Slovenian entrepreneur and CEO of Celtra, Miha Mikek founded a creative development and serving platform for mobile advertising that became a pioneer of mobile advertising technology. Today, the company provides cloud-based Creative Automation software for creative and marketing teams to collaborate, design and deliver digital campaigns across the ever-growing media ecosystem. Powering 400+ creative teams and 2/3 of Fortune 500 companies, brands and publishers alike use Celtra to transform their creative production and collaboration. Miha was recognized with several business leadership awards in Europe and honored as a 2012 Rising Star by Babson College. He lives with his wife Maja, Celtra’s co-founder, and two kids in Geneva, Switzerland.

Sophie is an experienced business leader, entrepreneur, marketer and bestselling author who has worked in and with multinational companies, successful start-ups and agencies. An ‘acceleration addict’ she is constantly curious about how to speed up success.

Sophie is an acclaimed keynote speaker, talking to organisations and at events regularly. Her highly creative and commercial approach comes from a career which began with classic management training at Procter & Gamble and then Coca-Cola. She later moved agency-side with Leo Burnett in the Middle East and Interbrand in London.

She has personal experience of being a successful entrepreneur, setting up her own award-winning e-commerce business in the middle of the recession which she sold before running a luxury gifts business. Her most recent role has been as CEO of The Caffeine Partnership, a unique business consultancy which helps leaders to work with purpose and pace, where she has worked with impatient business leaders across the world.

In July 2020 Sophie became the new CEO of The Marketing Society, a global community of senior marketers whose purpose is to empower brave leaders.

Michael is a passionate and dynamic leader with over 20 years experience in the integrated marketing communications business.

“I like to think of myself as a globalist – with extensive international experience and a love for technology, digital innovation and clients business – I’ve demonstrated a proven capability to build businesses, nurture client relationships. drive digital engagement, embrace and exploit technology innovation, convert new business opportunities, develop high performing teams and empower great people.”

Emmy and Peabody award-winning marketer and business leader Ross Martin is President of Ad Age Agency A-List marketing firm Known and the Founder of venture capital fund Lunch Partners, an early-stage private investment vehicle for some of the world’s most inspiring CMO’s. He is the Executive Producer of Netflix’s Jeen-Yuhs: A Kanye Trilogy and the five-part docuseries Countdown: Inspiration4 Mission to Space, both for Netflix, as well as Meal Ticket, a documentary about the McDonald’s All- American Games for Amazon Prime Video and Deep Dive, a new series with Universal Music Group and TIME Magazine. He is the Executive Producer and Co-Host of the popular iHeart Media podcast “Future Legends of Advertising,” now entering its second season.

Ross is a member of the National Board of Directors of the American Advertising Federation, the Yale University Center for Customer Insights and the Digital & Innovation Council for St. Jude Children’s Hospital. Recent accolades include Fast Company’s “100 Most Creative People In Business,” an Advertising Age “Media Maven” distinction, Fortune Magazine’s “40 Under 40” top business leaders and Adweek’s “50 Most Indispensable Executives in Advertising.” In 2014, he was inducted into the Advertising Hall of Achievement.

An international multi-award-winning creative, Samira has worked across Fortune 500 brands including AB InBev’s Michelob Ultra, U by Kotex, ESPN, Virgin Atlantic and P&G’s Pringles. In 2022 she brought home the only Cannes Gold Lion in Innovation for a world-first physical vs. virtual tennis match between real-life John McEnroe and his digital avatars from the past for Michelob Ultra. ‘McEnroe vs. McEnroe’ also received a 2023 Sports Emmy Award in the Best Digital Innovation category. In 2022 she was recognized on Adweek’s Creative 100 list.

Career highlights include turning the consumer problem of the NBA bubble during the pandemic into an opportunity – with the highly awarded digital experience, “Courtside” for Michelob Ultra, by transporting fans closer to the action. She’s made headlines with her brutally honest work for U by Kotex, forever changing the way female sanitary products are marketed, taking Pringles to the Super Bowl for the first time ever, re-launching the P&G laundry business throughout Europe, and successfully launching Mike’s Hard Lemonade throughout South America.

Prior to Deutsch NY, Samira led the AB InBev portfolio of business at FCB New York. She’s worked across three continents and held creative roles at Johannes Leonardo, Grey Group, Leo Burnett New York, TBWA\Chiat\Day, J. Walter Thompson and Saatchi & Saatchi Paris. Her work been recognized at the Cannes Lions Festival, The D&AD, Effies, The One Show, Clio, and the ADC.

Julie is both fiercely competitive and “Minnesota nice.” Her clients benefit from her tenacity and flair for making the seemingly impossible, possible. She has led dozens of integrated marketing programs for modern brands, from launching the car-of-the-future with Steven Spielberg to giving affluents permission to fly private jets again. Protecting pricing power and shifting market share for her clients drives her.

She previously served as Executive Director, Account Management, overseeing the agency’s Lexus National and Dealer Association accounts, and has been with Team One for 18 years. She has held a number of senior management positions, including director of experiential marketing, director of business development, and executive director leading numerous agency clients, among them The Ritz-Carlton, Marriott, HSBC Premier, Häagen-Dazs International, American Express, Flexjet, Icelandic Glacial, Anaheim Ducks, Northern Trust, and Procter & Gamble.

Before joining Team One, she was the Marketing Director at a premier Northwest resort, Crystal Mountain, running all aspects of marketing and sales.

Avinash is the global Chief Strategy Officer of Croud, a leading full-service marketing Agency.

His prior professional experience includes a sixteen-year stint at Google, and roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia.

Through his newsletter “The Marketing < > Analytics Intersect”, his blog “Occam’s Razor,” and his best-selling books “Web Analytics: An Hour A Day” and “Web Analytics 2.0,” Avinash has become recognized as an authoritative voice on how marketers, executives’ teams and industry leaders can leverage data to fundamentally reinvent their digital existence.

Avinash puts a common-sense framework around the often-frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching, Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah.

Among the awards Avinash has received are Statistical Advocate of the Year from the American Statistical Association, Most Influential Industry Contributor from the Web Analytics Association, and Founder’s Award from Google.