In this episode of Great Practice, Great Life, Steve Riley welcomes back content marketing guru Robert Rose for a powerful conversation tailored to attorneys and law firm owners looking to improve their marketing strategy.

Robert shares how lawyers can turn their natural communication strengths, advocacy, storytelling, and clarity into a winning content marketing strategy. His tips are practical, achievable, and designed for busy professionals.

Many small and solo law firms rely almost exclusively on referrals. While referrals are important, they aren't a full marketing plan. Robert explains why a consistent and structured marketing strategy is critical for growth. He shares how attorneys often treat marketing as an occasional task instead of a business function and how to change that.

You'll learn why templated, generic marketing content usually fails, and what to do instead. Steve and Robert dive into how to create authentic, targeted content that speaks to your ideal clients. Whether you're using LinkedIn to connect with professionals or Facebook for a broader reach, your content should reflect your voice and values.

The episode also explores how referral partnerships and social media can complement content marketing to elevate your firm's visibility and authority. Robert offers simple ways to get started—without overwhelming your schedule or sacrificing billable hours.

If you're tired of wasting time and money on marketing that doesn't work, this episode is your roadmap to doing it right.

In this episode, you will hear:

• Strategies for small law firms to leverage content marketing, featuring insights from expert Robert Rose
• Transforming lawyers' advocacy and storytelling skills into effective content marketing tools
• Overcoming misconceptions about marketing as a sporadic activity
• The importance of a consistent, structured approach
• Utilizing social media and referral partnerships to enhance law firm presence and brand voice
• Emphasizing personalized, creative marketing strategies over templated approaches
• Aligning marketing efforts with personal and professional satisfaction for attorneys
• Addressing common challenges and pitfalls in law firm marketing, including a lack of strategy and fear of commoditization

Subscribe & Review: Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

• Robert Rose: robertrose.net
• Robert Rose LinkedIn: www.linkedin.com/in/robrose
• Seventh Bear: seventhbear.com
• Request a free discovery call with Robert Rose! atticusadvantage.com/robertrose
• Episode 083: Content Marketing for Lawyers with Robert Rose: atticusadvantage.com/podcast/mastering-content-marketing-for-small-and-solo-law-firms
• Episode 029: Just Because Every Other Lawyer is Doing It Doesn't Mean You Should with Robert Rose: atticusadvantage.com/podcast/just-because-every-other-lawyer-is-doing-it-doesnt-mean-you-should-with-robert-rose
• Content Marketing Strategy: Harness the Power of Your Brand's Voice by Robert Rose: www.amazon.com/Content-Marketing-Strategy-Harness-Brands/dp/1398611506
• Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Robert Rose: www.amazon.com/Killing-Marketing-Innovative-Businesses-Turning/dp/1260026426
• The Summit: atticussummit.com
• Workshop: Grow Your Practice With AI: atticusadvantage.com/workshops/grow-your-law-practice-with-ai

Curious about growing your own law firm or getting support outside the office? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice.

You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

What does it take to shift from a struggling solo attorney to a CEO leading a thriving full-service law firm? Learn how authentic leadership transformed one law firm from solo practice to thriving law firm.

In this episode of Great Practice, Great Life, Steve sits down with Ross Albers, CEO of Albers & Associates in Timonium, Maryland. Ross shares his inspiring and raw journey—from getting fired just days before his wedding to building a successful law firm with 13 attorneys spanning multiple practice areas. His story is a powerful reminder that setbacks can become the foundation for future success with the right mindset and strategy.

Ross opens up about his early days practicing criminal law and accepting low-fee cases. Instead of staying stuck in survival mode, he adopted a new perspective—one rooted in long-term business growth. That shift led him to evolve from lawyer to leader, transforming his role and his firm in the process.

We examine the fundamentals of leadership and team development within the context of a law firm. Ross shares how creating clarity and accountability among team members has been crucial in fostering a high-performing environment. He emphasizes the power of structured feedback and regular communication, drawing inspiration from leadership heavyweights like John Maxwell. With insights on the importance of KPIs and well-defined onboarding processes, Ross illustrates how these elements contribute to cohesive and efficient firm operations. His personal experiences underscore the importance of aligning processes across various practice areas to achieve both cultural and financial success.

Ross also shares what it takes to scale a law firm without sacrificing your personal life. He speaks candidly about building trust, leading by example, and staying committed to continuous growth.

Whether you're managing a solo practice or leading a growing firm, Ross's journey offers a roadmap for evolving from overwhelmed attorney to purpose-driven CEO. Tune in for actionable strategies to build a firm that reflects your values, supports your life, and fuels your biggest dreams.

In this episode, you will hear:

• Ross Albers' journey from being fired to leading a successful law firm
• Importance of authentic leadership in scaling a law practice and developing high-performing teams
• Creating a culture of clarity and accountability with regular feedback and clear KPIs
• Weekly performance reviews as a tool for maintaining team progress and addressing underperformance
• Structured training and onboarding to enhance firm efficiency and cohesion
• Leadership development through continuous learning and embracing thought leadership principles
• Encouragement to dream big, take action, and persist in achieving professional and personal success

Subscribe & Review: Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

• Ross Albers: www.rossalbers.com/our-team/ross-w-albers
• Albers & Associates: www.rossalbers.com
• Ross Albers LinkedIn: www.linkedin.com/in/ross-albers-a7b2b183
• Team Leader Certification Program: atticusadvantage.com/law-firm-team-leader-certification (Get $500 off your Team Leader Certification Program! Use code: TLC500)
• The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John C. Maxwell: www.amazon.com/21-Irrefutable-Laws-Leadership-Follow/dp/1400236169
• EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches by Dave Ramsey: www.amazon.com/EntreLeadership-Practical-Business-Wisdom-Trenches/dp/1451617852
• Lead to Succeed: 10 Traits of Great Leadership in Business and Life by Rick Pitino: www.amazon.com/Lead-Succeed-Traits-Leadership-Business/dp/0767903420
• The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann: www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288
• The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy by Jon Gordon: www.amazon.com/Energy-Bus-Rules-Fuel-Positive/dp/0470100281

Curious about growing your own practice? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

Surviving a plane crash wasn't part of Attorney Blinn Bates' plan, but it became a pivotal chapter in his life story. A routine flight turned into a near-tragedy and forced a year-long recovery. As a third-generation attorney, Blinn faced the unimaginable. But instead of succumbing to despair, he used the pause to transform his law practice and reevaluate his personal life.

On this episode of Great Practice, Great Life, Blinn shares his story of resilience and transformation through adversity. He turned the experience into an opportunity to innovate and modernize his family law firm, Woods and Bates. By embracing delegation and systematization, Blinn redefined his leadership style. The firm thrived—even during his extended absence.

Using insights from Atticus growth programs, Blinn made a strategic shift. He moved away from a traditional model and created a more sustainable, future-proof law practice. His journey highlights the importance of planning for unexpected challenges and building a firm that doesn't depend on one person.

Blinn embraced the shift from task delegation to empowering others. Inspired by Dan Martell's Buy Back Your Time, he aligned work with personal values and long-term goals. Work-life balance became a priority. Blinn shares how reshaping his focus enriched both his family and career.

This episode offers valuable insights for any attorney seeking resilience and innovation in their practice. From humorous discoveries in an old desk to practical systems, Blinn's story is both inspiring and actionable. We're grateful for his openness and vulnerability, which will resonate with lawyers facing life-altering challenges.

Join us to celebrate the power of community, support, and the courage to reinvent your life and practice after adversity.

In this episode, you will hear:

• Blinn Bates' transformation journey from surviving a plane crash to innovating his family law firm
• The shift from a traditional practice to a sustainable, future-proof model
• The role of delegation, systematization, and niche specialization in redefining legal leadership
• Insights from Atticus growth programs and Dan Martell's "Buy Back Your Time" on strategic delegation
• Planning for unforeseen challenges and creating a robust practice
• The importance of work-life balance and aligning professional responsibilities with personal values
• Practical applications of office organization as a catalyst for change and the importance of decluttering for growth

Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

• Blinn Bates: woodsandbates.com/william-blinn-bates-jr
• Woods & Bates, P.C.: woodsandbates.com
• Blinn Bates LinkedIn: www.linkedin.com/in/blinn-bates-5152435
• Mark Metzger, Practice Advisor & Attorney: atticusadvantage.com/team/mark-metzger
• Practice Growth Diagnostic: atticusadvantage.com/practice-growth-diagnostic
• Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell: www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297X
• LaGrande Marketing: lagrandemarketing.com
• Plan Crash Article: www.centralillinoisproud.com/news/local-news/more-information-released-after-small-plane-crashes-in-lincoln/amp

Curious about growing your own practice? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

In this episode of Great Practice, Great Life, Steve Riley explores time management and focus strategies with Shawn McNalis, an Atticus Practice Advisor and trainer with over 30 years of experience. Together, they uncover the most common time traps that prevent attorneys from reaching their full potential. They also share proven strategies for defending strategic time blocks and establishing boundaries that support professional growth. Shawn brings her wealth of knowledge from coaching thousands of lawyers and co-authoring pivotal books on time management and performance.

Steve and Shawn delve into the "time starvation trap"—a common pitfall where attorneys confuse busyness with true productivity. Through the lens of The Habit Shift workshop, they reveal how ineffective time habits often go unnoticed until they become overwhelming.

They share the story of Jordan, a family law attorney who used time management tools to reclaim her schedule. By protecting strategic time blocks and focusing on high-value work, Jordan boosted client development and significantly reduced stress.

In another example, solo practitioner Taylor learned to combat overwork by delegating tasks, avoiding overcommitment, and conducting focused time audits. These changes gave her the bandwidth to think strategically and grow her firm.

Shawn also discusses how the relentless pace of law school often carries into professional life, encouraging constant hustle over smart planning. Steve and Shawn lay out a practical roadmap for setting boundaries that promote both success and sanity. They highlight the value of time audits, client selection, and protecting strategic time like your business depends on it. Because it does!

Whether you're a new attorney or a seasoned professional, this episode offers actionable strategies to improve your focus, reclaim your time, and transform both your practice and your life.

In this episode, you will hear:

• Introduction to time management and focus strategies for attorneys, emphasizing productivity and overcoming time traps
• Insights from The Habit Shift workshop, focused on performance improvement through strategic time blocking and boundary-setting
• The "time starvation trap" and how time audits help prioritize high-value tasks, illustrated by Jordan's story
• Tips for managing competing priorities, including a segment on Alex, a team leader using a 90-day focus tool to align with firm partners
• Addressing the law firm culture of overwork, with practical guidance on task delegation and selective client intake
• Encouragement to intentionally design the practice and life you want through boundaries and high-impact habits
• Actionable advice to build self-awareness and put consistent effort into earning both success and personal fulfillment

Subscribe & Review: Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

• Shawn McNalis, Shareholder, Practice Advisor Trainer, and Curriculum Director: atticusadvantage.com/team/shawn-mcnalis
• Workshop: The Habit Shift: Time, Focus, and the Psychology of Getting Things Done: atticusadvantage.com/workshops/the-habit-shift (Use discount code PODCAST100 for $100 off your workshop registration!)
• Episode 027: Putting the Wind at Your Back with Shawn McNalis: atticusadvantage.com/podcast/putting-the-wind-at-your-back-with-shawn-mcnalis
• Episode 110: Effective Marketing for Lawyers: A Blueprint for Growth: atticusadvantage.com/podcast/turning-referral-marketing-into-a-business-growth-machine-firm-with-mark-powers-and-shawn-mcnalis
• My Great Life® Planner: atticusadvantage.com/books/my-great-life-planner
• Team Leader Certification Program: atticusadvantage.com/law-firm-team-leader-certification
• Time Management for Attorneys: atticusadvantage.com/books/time-management-for-attorneys
• Cashflow & Profitability: atticusadvantage.com/books/cashflow-and-profitability
• Hire Slow, Fire Fast: atticusadvantage.com/books/hire-slow-fire-fast
• How Good Attorneys Become Great Rainmakers: atticusadvantage.com/books/how-good-attorneys-become-great-rainmakers-updated-edition

Curious about growing your own practice? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

In this follow-up episode of Great Practice, Great Life, Steve Riley welcomes back guest Barb Betts for a deeper dive into a powerful idea: the confidence to build a thriving law practice begins with embracing your authentic self. For lawyers, authenticity isn't just a buzzword—it's a strategic advantage that drives client trust, firm growth, and personal satisfaction.

Barb shares her powerful concept of "17 moments"—life-changing events like teenage pregnancy and severe hair loss—that taught her to stop hiding and stand in her truth. These moments are critical for attorneys, revealing the resilience and identity needed to navigate complex legal challenges. By reflecting on your own "17 moments," you can show up as a confident expert, not a performer, in client meetings and courtrooms.

Barb offers practical strategies for building a law firm with confidence:

• Price with Confidence: Stop people-pleasing and charge what your expertise is worth. Barb explains how underpricing stems from self-doubt, a common trap for solo attorneys.
• Be the Expert, Not a Performer: Clients hire you to solve problems they can't, from divorces to business disputes. Authenticity builds trust and fosters loyal client relationships.
• Embrace Self-Doubt: Imposter syndrome signals growth. Use it to refine your approach and strengthen your practice.
• Align Practice with Purpose: Authenticity creates a rewarding practice and a balanced life, fulfilling the Great Practice, Great Life ethos.

This episode offers actionable insights to overcome self-doubt, stand firm in your value, and build a thriving practice. Tune in to learn how building a law firm with confidence transforms your client relationships, pricing strategy, and life.

In this episode:

• Exploring authenticity as a pathway to genuine success in life and law with Barb Betts
• The power of "17 moments" that shape professional and personal identities
• Embracing vulnerability and self-awareness to enhance client relationships and personal fulfillment
• Differentiating between being an expert and a performer in the legal profession, and the impact on client relationships
• Navigating pricing strategies, avoiding people-pleasing, and standing firm in your value
• Using emotional intelligence and honest communication to build client trust

Subscribe & Review: Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

• Barb Betts: www.barbbetts.com
• Barb Betts LinkedIn: www.linkedin.com/in/barbbetts
• Barb Betts Podcast Relationships Are Your Superpower® Ep. 85: Conquering Self-Doubt and Imposter Syndrome: podcasts.apple.com/us/podcast/ep-85-conquering-self-doubt-and-imposter-syndrome/id1530096159?i=1000645372397
• Episode 131: Beyond Word of Mouth: Systemizing Referral Marketing with Barb Betts: atticusadvantage.com/podcast/beyond-word-of-mouth-systemizing-referral-marketing
• My Great Life® Planner: atticusadvantage.com/books/my-great-life-planner
• The Summit: atticussummit.com

Curious about growing your own practice? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

Unlock the secrets to building a thriving law practice through the power of relationships, with expert insights from guest Barb Betts.

In this episode of Great Practice, Great Life, Steve and Barb Betts dive into the essentials of referral marketing for attorneys. They explain how building strong, intentional relationships can transform your client acquisition process into a reliable growth engine.

Barb introduces her BUILD methodology, which helps attorneys move beyond casual word-of-mouth marketing. She explains how to create a consistent, repeatable system that strengthens relationships and attracts high-quality clients. This strategy applies not just to your professional network but also to volunteer work and community involvement.

Barb and Steve highlight how small, thoughtful actions—like handwritten notes—can deepen trust and loyalty. Even dedicating just one hour each week to nurturing relationships can make a huge impact on your firm's growth.

They also explore why referral marketing for attorneys works best when built on authenticity. Many lawyers try to impress with polished presentations and expertise alone. Barb emphasizes that true success comes from showing up as your genuine self and standing confidently in your role as the expert your clients need.

This episode proves that a structured strategy for referral marketing for attorneys can dramatically improve both your client base and your bottom line. By implementing Barb's insights, you'll create a thriving practice supported by meaningful, lasting connections.

In this episode, you will hear:

• Building a thriving law practice through authentic relationship building and the BUILD framework
• Transforming word-of-mouth referrals into a systematic referral engine
• Strategies for immediate implementation to enhance client engagement
• Importance of prioritizing customer service and leveraging team members for relationship-building
• Utilizing personalized gestures like handwritten notes to foster trust and rapport
• Implementing a five-star system to rank and nurture high-value relationships
• Focusing on authenticity and intentionality in professional and personal interactions

We are thrilled to announce that Barb will take the Summit stage as a keynote speaker with How to Become Unforgettable: Build Relationships, Gain Referrals, and Unlock Reliable Revenue. In her high-energy talk, Barb will unpack her proven BUILD Framework—a system designed to help attorneys deepen trust, invest intentionally in their network, and create a client experience that drives repeat business and referrals. Don't miss the chance to learn from Barb in person and transform your approach to relationship-based marketing.

Subscribe & Review: Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

• Barb Betts: www.barbbetts.com
• Barb's Podcast Relationships Are Your Superpower: www.barbbetts.com/relationshipsareyoursuperpowerpodcast
• Barb Betts LinkedIn: www.linkedin.com/in/barbbetts
• The Summit: atticussummit.com

Curious about growing your own practice? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

What if transforming your client intake process was the key to a stronger, more sustainable law firm? In this episode of Great Practice, Great Life, Steve sits down with Lori Pulvermacher to explore this often-overlooked but critical topic.

Lori explains why the client intake process is essential for long-term success—and how it's frequently neglected. She and Steve discuss how implementing a consistent, documented system helps maintain high standards of service while reducing daily stress. Lori also shares practical tips to improve time management and create a healthier work environment for your entire team.

They dive into common mistakes law firms make with intake, including inconsistent pricing, excessive paperwork, and the absence of a dedicated intake team. Lori emphasizes the importance of setting clear expectations and knowing when to say no to the wrong clients—moves that ultimately improve client quality and overall firm performance.

The conversation also explores how visual tools and modern technology can streamline your intake process. You'll learn how these strategies not only attract ideal clients but also reduce stress for your staff. Lori demonstrates how upgrading your intake system can boost client satisfaction and foster long-term loyalty.

Whether you handle intake yourself or lead a team, this episode offers valuable insights to strengthen your practice. Tune in to discover how refining your intake process can lead to a more profitable and fulfilling law firm.

In this episode, you will hear:

• Importance of a structured and consistent client intake process for law firms
• Strategies to streamline the intake process using technology and visual tools
• Common mistakes in client intake, such as inconsistent pricing and overwhelming paperwork
• Setting clear expectations and ensuring mutual compatibility with clients
• Benefits of saying no to unsuitable cases to open capacity for growth
• Best practices for improving the intake process, including team training and clear communication

Subscribe & Review: Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

• Lori Pulvermacher, Practice Advisor: atticusadvantage.com/team/lori-pulvermacher
• Law Firm Coaching: atticusadvantage.com/coaching
• DISC Assessment: atticusadvantage.com/disc-assessment
• Workshop: Intake Mastery: First Impressions to Forever Clients: atticusadvantage.com/workshops/intake-mastery-workshop (Use discount code PODCAST100 for $100 off your registration!)
• Episode 118: The Shortcut Lawyers Need: A Guide to Seamless Onboarding: atticusadvantage.com/podcast/the-shortcut-lawyers-need-a-guide-to-seamless-onboarding
• Episode 117: Onboarding as a Competitive Advantage: 7 Essential Tips for Law Firms: atticusadvantage.com/podcast/strategic-onboarding-for-law-firms
• Episode 050: Why I Love Conflict with Lori Pulvermacher: atticusadvantage.com/podcast/why-i-love-conflict-with-lori-pulvermacher
• Episode 092: You're Late Again! Tips on Navigating Workplace Expectation, Communication, and Other Fun Challenges with Lori Pulvermacher: atticusadvantage.com/podcast/youre-late-again-tips-on-navigating-workplace-expectation-communication-and-other-fun-challenges-with-lori-pulvermacher
• Episode 102: Holiday Marketing Made Simple: 5 Tips to End the Year Strong with Lori Pulvermacher and Aaron Rothert: atticusadvantage.com/podcast/holiday-marketing-made-simple-5-tips-to-end-the-year-strong-with-lori-pulvermacher-and-aaron-rothert
• Episode 103: Breaking the Sales Stereotype: A New Approach for Lawyers with Lori Pulvermacher: atticusadvantage.com/podcast/breaking-the-sales-stereotype-a-new-approach-for-lawyers-with-lori-pulvermacher

Curious about growing your own practice? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

In this episode of Great Practice, Great Life, we flip the script and put thought leader Steve Riley in the guest seat to answer a powerful question: What does it really take to start or grow a law practice in 2025 while staying true to your vision, your values, and your well-being?

Guest host Glenn Gutek and Steve explore the dynamic and ever-evolving landscape of the legal profession, discussing how rapid changes in technology, politics, and economics contribute to the anxiety and stress attorneys face today. Steve shares insights on how lawyers can maintain a healthy balance between their professional commitments and personal well-being. He emphasizes the importance of navigating these challenges while maintaining a clear vision.

Glenn and Steve's conversation also explores the role of vision protection in achieving greatness. It's easy to lose sight of one's aspirations amidst the daily grind, but they emphasize the importance of nurturing one's vision and legacy through strategic action. The fast-paced world, full of social media distractions, requires focused attention and control over where we direct our energy. Steve addresses the detrimental effects of "hurry sickness." He stresses the importance of pursuing meaningful visions, encouraging attorneys not to settle for mediocrity and to maintain high standards in both their personal and professional lives.

As we navigate the influence of AI on the legal profession, we discuss its impact on traditional business models and billing practices. AI offers efficiencies that challenge the billable hour model, compelling law firms to reassess how they provide value to clients. Steve discusses the trend toward hyper-niching, where attorneys can specialize in highly specific subspecialties, enhancing their practice with AI-driven tools.

This episode provides invaluable guidance for lawyers seeking to adapt and thrive amidst the changing legal landscape, making it a must-listen for anyone invested in the future of legal practice.

Thanks to The Best Notary for sponsoring this episode! The Best Notary helps empower attorneys to transcend the physical office and deliver estate plan signings at home statewide, in person or via Zoom. Their Document Concierge service is a white-glove fulfillment solution for estate planners that includes document proofing, printing, witness sourcing, mobile or remote notarization, deed recording, and final portfolio assembly—delivered wherever the client prefers and is available in all 50 states. Visit here to complete a law firm profile form, book a free discovery call, and start outsourcing your document execution. https://thebestnotary.net/services-overview/

In this episode, you will hear:

• Steve Riley discusses the rapid technological, political, and economic changes impacting the legal profession as we approach 2025
• Maintaining a clear vision and high standards amidst the stressors of the fast-paced legal environment
• AI's role in reshaping legal business models and the tension between traditional billing practices and AI-driven efficiencies
• The importance of developing essential business skills, such as communication and relationship building, for legal professionals
• Challenges lawyers face in balancing intense work commitments with personal well-being and family time
• The trend towards hyper-niching in legal practices, leveraging AI to expand specialized subspecialties
• The potential future impact of AI on dispute resolution, billing trends, and the need for lawyers to adapt to maintain their value proposition

Subscribe & Review: Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

• Glenn Gutek, Practice Advisor
• Steve Riley, Shareholder, Practice Advisor, & Attorney
• Episode Sponsor: The Best Notary
• Episode 047: The Importance and Impact of Leadership on Law Firms with Glenn Gutek and Keith Donovan
• Episode 055: How Can You Improve Your Leadership Impact? With Glenn Gutek
• Episode 075: Succeeding in Personal Injury Law and Living a Great Life with Chip Evans & Glenn Gutek
• Workshop Series: Grow Your Practice With AI (Use discount code AIPODCAST300 for $300 off your registration!)
• On-Demand Workshop: Level Up Your Billable Practice: Unlock Hidden Revenue and Maximize Your Time

Curious about growing your own practice? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

Referral-based marketing for law firms is the key to long-term growth, client trust, and sustainable success

In this episode of Great Practice, Great Life, Steve Riley is joined by Craig Goldenfarb, CEO and founder of GOLDLAW, a South Florida-based personal injury law firm, to break down the proven strategies behind referral-based marketing for law firms. With a team of 85 employees, including 12 attorneys, Craig shares how nearly a quarter of his cases still come from intentional, relationship-driven referrals—even after scaling his firm and investing in broad advertising.

Craig walks us through how he built a consistent, replicable referral system rooted in personal connection, structure, and strategic generosity. He reveals how he books four relationship-building lunches each week, how he uses personalized gifts to stay top-of-mind, and how keeping detailed notes in his case management system supports long-term connection and trust.

From leveraging attorney networks and professional alliances to incorporating creative content and physical gifts into his outreach, Craig gives actionable advice any lawyer can implement—no matter the size of their firm. He also discusses how the "Give-Give-Get" mindset fosters authentic relationships that fuel both personal satisfaction and business growth.

This episode is a masterclass in building a successful law firm without relying solely on paid ads. If you're ready to grow your practice through human connection and smart systems, Craig's insights will show you how to make referral-based marketing a cornerstone of your law firm's growth.

In this episode, you will hear:

• Craig Goldenfarb's journey from a small practice to leading a firm of 85 people, including 12 lawyers
• The significance of referral-based marketing in law practices and the concept of a "net referral score"
• Strategies for building genuine connections, including the "Give-Give-Get" approach
• The importance of intentional networking and maintaining professional relationships
• Utilizing unique gifting strategies and reciprocity to enhance client and colleague relationships
• Leveraging personal anecdotes and experiences to illustrate effective marketing tactics
• Emotional intelligence and humility for continuous personal and professional growth

Subscribe & Review:Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

• GOLDLAW: goldlaw.com/

• Craig M. Goldenfarb, Esq.: goldlaw.com/our-team/craig-m-goldenfarb

• Choose the 2s: (561) 222-2222

• GOLDLAW Newsletters: goldlaw.com/newsletters

• Episode 061: The Secrets to Becoming an 8-Figure Attorney with Craig Goldenfarb: atticusadvantage.com/podcast/the-secrets-to-becoming-an-8-figure-attorney-with-craig-goldenfarb

• Episode 112: The Best of Great Practice. Great Life.: Top Moments of 2024: atticusadvantage.com/podcast/the-best-of-great-practice-great-life-top-moments-of-2024

• Episode 115: The Cost of Work Addiction and How to Reconnect at Home with Colleen Goldenfarb: atticusadvantage.com/podcast/the-cost-of-work-addiction-and-how-to-reconnect-at-home

• Episode 122: The Money-Making Power of Personal Relationships with Colleen Goldenfarb: atticusadvantage.com/podcast/money-making-personal-relationships

• Contact us to learn more about the Trial Lawyer's Great Practice, Great Life Program: atticusadvantage.com/contact-us

Curious about growing your own law firm practice? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

Discover how creating your own personal board of advisors can help you make better decisions and grow your practice with confidence.

On this episode of Great Practice, Great Life, Steve Riley shares a transformative approach that reshaped both his career and mindset: The Growth Council Strategy.

Early in his career, Steve realized that not everyone in his life could help him navigate the complex problems he faced, either professionally or personally. He needed something more—a space where he could problem-solve quickly, gain perspective, and clear the mental clutter. So he created his own growth council, a mental framework inspired by Napoleon Hill's Think and Grow Rich, designed to tap into the wisdom of trusted mentors, role models, and even historical figures.

Through personal stories and practical insights, Steve reveals how building a virtual board of advisors helped him silence his inner critics and focus on the voices of those who truly understood his challenges. This internal council became a tool for creativity, accountability, and strategic thinking—one he now teaches others to build for themselves.

You'll also hear about a chance encounter Steve had with a group of female attorneys who wore bracelets engraved with "WWSRD"—What Would Steve Riley Do? That moment sparked the realization that you can draw inspiration from someone, even if they're not physically present, and inspired him to formalize the concept of the growth council.

If you're looking for a way to overcome self-sabotage, make better decisions, and stay grounded as you grow, this episode is your blueprint.

In this episode, you will hear:

• The Growth Council Strategy for cultivating a thriving law practice
• Overcoming mental chaos and negative self-talk to enhance creativity and adopt a growth-oriented mindset
• Managing an inner planning committee and the influence of internal voices like the doubter and the perfectionist
• Building a virtual board of advisors inspired by Napoleon Hill's "Think and Grow Rich"
• Utilizing reflective thinking and metacognition for creative problem-solving
• Steps and exercises to create and leverage a personal growth council
• Taking action to achieve significant personal and professional growth

Subscribe & Review: Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Supporting Resources:

• Steve Riley: atticusadvantage.com/team/steve-riley

• Download: Growth Council Strategy atticusadvantage.com/worksheets/growth-council-strategy

• Law Firm Coaching: atticusadvantage.com/coaching

• Contact us free Practice Growth Diagnostic: atticusadvantage.com/practice-growth-diagnostic

• Mark Powers: atticusadvantage.com/team/mark-powers

• Patti Paz: atticusadvantage.com/team/patti-paz

• Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century by Napoleon Hill: www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331

If there's a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Curious about growing your own law firm practice? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.