This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #154 and it originally aired in March 2021.  Katie Karatzas, Paul Caldera, and Drake Pusey join Jared and Zain <a href="https://www.linkedin.com/in/paulcaldera/"></a>for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and how some brand strategies are like trying to win a soccer game with just a goalie. This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#368) See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #154 and it originally aired in March 2021. Katie Karatzas, Paul Caldera, and Drake Pusey join Jared and Zain for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and how some brand strategies are like trying to win a soccer game with just a goalie. This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#368) See omnystudio.com/listener for privacy information.

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #154 and it originally aired in March 2021.&nbsp; Katie Karatzas, Paul Caldera, and Drake Pusey join Jared and Zain&nbsp;<a href="https://www.linkedin.com/in/paulcaldera/" rel="noopener noreferrer"></a>for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and how some brand strategies are like trying to win a soccer game with just a goalie. This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#368)&nbsp;See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

GREATEST HITS: The Humanity Behind Healthcare Brands (#368)

Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work together to make healthcare easier for everyday people.&nbsp;<a href="https://www.listennotes.com/podcasts/healthcare-rap-jared-johnson-zain-ismail-dAvhm_j30sN/">It ranks in the top 5% of all podcasts globally</a>, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 380 episodes and 6 years on the air.&nbsp;
Join provocative thinkers <a href="http://twitter.com/jaredpiano">Jared Johnson</a> and <a href="https://zainismail.com/">Zain Ismail</a> as they profile disruptors and trends that are impacting the consumer experience of healthcare.&nbsp;
The podcast reached new heights in 2024:&nbsp;
<ul>
<li>380+ episodes&nbsp;</li>
<li>250k downloads&nbsp;</li>
<li>2024 Top Healthcare Podcasts (Bright Inventions)&nbsp;</li>
<li>#2 on 30 Best Healthcare Innovation Podcasts (Feedspot)&nbsp;</li>
<li>16 Healthcare Podcasts You Shouldn&rsquo;t Miss (b2Cast)&nbsp;</li>
<li>Multiple episodes on Healthcare Now Radio's Top 10 Episodes of the Year&nbsp;</li>
</ul>
Topics for 2025:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Sleep management&nbsp;</li>
<li>Mental and behavioral health&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional health, concierge medicine, etc.&nbsp;</li>
<li>How those nontraditional care models can work together with traditional health systems&nbsp;</li>
<li>Consumer-facing digital health&nbsp;</li>
<li>All other consumer-facing aspects of healthcare&nbsp;&nbsp;</li>
</ul>
Topics that we don't cover:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

Business

Health & Fitness

Marketing

Management

Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work together to make healthcare easier for everyday people. It ranks in the top 5% of all podcasts globally, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 380 episodes and 6 years on the air.  Join provocative thinkers Jared Johnson and Zain Ismail as they profile disruptors and trends that are impacting the consumer experience of healthcare.  The podcast reached new heights in 2024:  380+ episodes  250k downloads  2024 Top Healthcare Podcasts (Bright Inventions)  #2 on 30 Best Healthcare Innovation Podcasts (Feedspot)  16 Healthcare Podcasts You Shouldn’t Miss (b2Cast)  Multiple episodes on Healthcare Now Radio's Top 10 Episodes of the Year  Topics for 2025:  Connected fitness  GLP-1's / weight loss  Food as medicine / nutrition  Sleep management  Mental and behavioral health  Preventive health and wellness  Nontraditional care models - direct primary care, retail care, health at home, digital health, functional health, concierge medicine, etc.  How those nontraditional care models can work together with traditional health systems  Consumer-facing digital health  All other consumer-facing aspects of healthcare   Topics that we don't cover:  Clinical leadership  Cybersecurity  Health information management  Interoperability  Revenue cycle 

Healthcare Rap is the leading podcast about consumer-centered care, a.k.a. how the frontiers of digital, retail, and traditional care can work together to make healthcare easier for everyday people.&nbsp;<a href="https://www.listennotes.com/podcasts/healthcare-rap-jared-johnson-zain-ismail-dAvhm_j30sN/" rel="noopener noreferrer">It ranks in the top 5% of all podcasts globally</a>, has been named a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry, with more than 380 episodes and 6 years on the air.&nbsp;
Join provocative thinkers <a href="http://twitter.com/jaredpiano" rel="noopener noreferrer">Jared Johnson</a> and <a href="https://zainismail.com/" rel="noopener noreferrer">Zain Ismail</a> as they profile disruptors and trends that are impacting the consumer experience of healthcare.&nbsp;
The podcast reached new heights in 2024:&nbsp;
<ul>
<li>380+ episodes&nbsp;</li>
<li>250k downloads&nbsp;</li>
<li>2024 Top Healthcare Podcasts (Bright Inventions)&nbsp;</li>
<li>#2 on 30 Best Healthcare Innovation Podcasts (Feedspot)&nbsp;</li>
<li>16 Healthcare Podcasts You Shouldn’t Miss (b2Cast)&nbsp;</li>
<li>Multiple episodes on Healthcare Now Radio's Top 10 Episodes of the Year&nbsp;</li>
</ul>
Topics for 2025:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Sleep management&nbsp;</li>
<li>Mental and behavioral health&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional health, concierge medicine, etc.&nbsp;</li>
<li>How those nontraditional care models can work together with traditional health systems&nbsp;</li>
<li>Consumer-facing digital health&nbsp;</li>
<li>All other consumer-facing aspects of healthcare&nbsp;&nbsp;</li>
</ul>
Topics that we don't cover:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

Share GREATEST HITS: The Humanity Behind Healthcare Brands (#368)

Sign up to save your podcasts

GREATEST HITS: The Humanity Behind Healthcare Brands (#368)

GREATEST HITS: The Humanity Behind Healthcare Brands (#368)

More shows like Healthcare Rap

Pivot

The Daily

2Bobs—with David C. Baker and Blair Enns

Up First from NPR

The Best One Yet

All-In with Chamath, Jason, Sacks & Friedberg

SmartLess

My DPC Story

Huberman Lab

The Ezra Klein Show

Search Engine

The Unf*ck Your Fitness Podcast

The DPC NP

Prof G Markets

Good Hang with Amy Poehler