Jodi shares her journey, starting Green Goo alongside her mother and sister. She emphasizes the void they observed in the first aid category, where natural consumers often compromised their ethos due to a lack of effective natural alternatives to products like Neosporin. Jodi and her team saw an opportunity to create plant-based solutions that were not only environmentally sustainable but also superior in efficacy.

Her unique approach involves innovative lipid extraction techniques, a process they developed to extract and blend plants in a way that preserves their medicinal properties and maximizes efficacy. This attention to detail and commitment to natural, high-quality ingredients has been the cornerstone of Green Goo’s success, setting their products apart in the market.

Jodi also touches on the burgeoning plant-based renaissance in healthcare, where more research and understanding are emerging about the effectiveness of plant-based treatments. She speaks about the science behind these solutions, including their systemic benefits and their influence on skin health and cellular longevity.

The conversation then shifts to Jodi’s holistic approach to wellbeing, introducing her acronym SHAMAN (Sleep, Hydration, Antioxidants, Mindfulness, Avoidance of harmful chemicals, and Nutrition) which encapsulates her philosophy towards overall health. This approach emphasizes the importance of mindfulness, the selection of skin-care products, and nutrition, highlighting the interconnection between physical and mental wellness.

Brian Thomas explores how Jodi leverages technology in her business. Jodi discusses the development of a self-gratitude journal app, aimed at providing a holistic skincare approach that combines gratitude and mindfulness practices with skin health. This app reflects her belief in the profound impact of journaling and mindfulness on personal development and wellbeing.

The episode concludes with Jodi expressing her vision for Green Goo and the potential of natural healing methods in transforming health and wellness. This insightful conversation with Jodi Scott not only sheds light on the power of plant-based healing but also inspires listeners to consider alternative, more natural paths to health and wellbeing.