Jen Gurecki is a serial outdoor entrepreneur who isn’t afraid to go against the norm when it comes to the businesses she’s started in the industry. With over 20 years of experience, Jen’s the CEO of Coalition Snow, editor-in-chief at Sisu Magazine, and founder of Zawadisha. She even used to co-own a river rafting company. From the outside, each company is quite different - hardwood skis and snowboards vs. editorial print vs. a micro lending venture, but each contains a common thread: an unwavering devotion to putting women in front.