Gronk'd UP

Most people are scared of competition.  In this episode, Chris talks about how he would check everyday to see if any competitors were entering the market.  

Your competitive natural see's it as a threat, but competition is healthy and will force you to get better.  If you are the best at what you do, then it shouldn't be a threat to you, if you are not the best, then it's time to step your game up.

Competitors that come into the market will help build the category for you and if you are truly better than them, a lot of customers will come your way instead of theirs.  

Embrace competition, learn from it and always continue to get better. 

Most people are scared of the unknown.  In this episode Chris and Ryan break down how to overcome these fears.

By being prepared through learning more and studying you will notice that the only thing you were really scared of was the unknown.  The more you know about something and understand it, the more comfortable you get with it.  

This podcast breaks down some great tips to overcoming your worst fears. 

In this episode, Chris and Ryan break down why you must be relevant in everything you do. 

Some great examples Chris talks about, if you are talking about something that no one knows you for, then they won't listen.  If Chris is talking about football or business then people will listen, if he is talking about magic tricks, it is so irrelevant to what he represents that people will tune out. 

Business is the same way and you must learn to focus on your brand and message and stay in that path.  In this episode, Ryan and Chris talk about why they had struggles selling an Ice Shaker with hunting camo on it.  It's not relevant and does not represent the Ice Shaker brand of health and fitness.

To start this episode, Chris breaks down his experience at the first ever Gronk Beach super bowl party and how great it was to see Coach Belichick there. 

Chris and Ryan then get down to business.  After talking to many successful business minds, Chris breaks down why he thinks it's so important to build your team out with the right people in the right places. 

As an entrepreneur, it is hard at time to delegate responsibilities, but the ones that can do it are the ones that win.  You can only take on so much responsibility and at the end of the day you will not grow if you do everything on your own.  You must build a team and teach them how to be great.  

With the shocking death of Kobe Bryant, Chris and Ryan break down why you should never take anything for granted and to always be thankful for everything you have. 

They also break down legacy and what you want to be remembered for when your time on earth is over.  Everyday you should work towards that goal.  

In this episode, Chris sits down with the CEO of Cardillo weight belts, Steve Cardillo.  

Steve has been dominating the custom weight belt category for over 30 years and breakdowns his extremely unique ways of marketing before and after social media.  

Chris comes to the conclusion that Steve was the first person to ever use influencer marketing well before social media was every around.

This is a must listen to episode if you love marketing and thinking outside of the box. 

In this episode, Chris and Ryan break down 5 of the things that they think will set your business apart from not just your competition but from all businesses in general. 

The most powerful marketing is word of mouth.  The goal is to give customers such an amazing experience that they tell a family member, a co-worker or a friend.  

Stand out from being amazing and you will be remembered and you will win!

Amazon has become such a huge marketplace that it is hard to ignore. In this episode, Chris and Ryan break down the reasons you should and reasons you shouldn't use Amazon.  

At different points in your business, Amazon may be the right or wrong play.  If you know how to use Amazon the right way, you can greatly benefit from their vast customer base. But you can't fall into the trap of solely relying on them and they will control your business if you do. 

In this episode, Ryan and Chris talk about how Ice Shaker balances the use of Amazon to benefit them but not hurt them. 

Eating healthy is not as easy some people may think. In this episode Chris and Ryan break it down even further.  If you want to achieve your goals, most of it falls on diet.  

Get your diet right, and crush your goals!

Every New Year, thousands of people head to the gym to get in to the best shape of their lives.  They are willing to put the hard work in at the gym, but then come home and continue to eat the same unhealthy meals over and over again.

In this episode, Chris & Ryan break down that it takes to see some real results.  80% of your results come from your diet, and diet doesn't always mean eating less. 

There are different ways to be successful with your diet and for some people you may actually need to eat more to be achieve your desired results.  

Remember weight is just a number and it's how you look and feel that really matters.