In this episode, Stephanie Koehler, Associate Director of ID Products and Content, and Javier Corona, ID Digital Strategist, discuss the benefits of cause marketing and community partnerships in personal injury law firm marketing. They explore how charitable partnerships can enhance a firm's reputation, build trust with potential clients, and differentiate the firm from competitors. They also highlight the importance of Google searches in law firm marketing and how community involvement can boost online visibility. Javier shares examples of successful charitable partnerships and emphasizes the need for consistency in these efforts. They discuss the strategic advantage of community marketing and provide steps for firms to get started. Overall, cause marketing and community partnerships help build a solid foundation and trust in the local community.

In this episode of the PI Playbook podcast, Steven DeBosier of Dudley DeBosier Injury Lawyers interviews Jack Van Steenburg, a former executive director and chief safety officer at the Federal Motor Carrier Safety Administration (FMCSA). They discuss the evolution of trucking safety, the importance of inspections, and the role of the FMCSA in ensuring safe trucking practices. Jack shares insights on the significance of operating authority, the Safer database, and CSA scores, as well as the impact of seatbelt usage on truck safety. The conversation also touches on insurance requirements for trucking companies and the challenges faced in the industry.

Reach Jack Van Steenburg at 703-595-7336

Sites mentioned in today's episode:

Safer Company Snapshot: https://safer.fmcsa.dot.gov/CompanySnapshot.aspx 

Analysis and Information: https://ai.fmcsa.dot.gov/ 

Licensing and Insurance Information: https://li-public.fmcsa.dot.gov/LIVIEW/pkg_carrquery.prc_carrlist?n_dotno=186265&s_prefix=MC&n_docketno=&s_legalname=&s_dbaname=&s_state=

In this episode of the PI Playbook podcast, Chad

In this episode, Micki Love, President of cj Advertising interviews Murry Parrish of the law firm Parrish DeVaughn Injury Lawyers. They discuss the importance of marketing and the challenges of starting a new firm and the growth through the brand building process. Murry emphasizes the need for commitment, hard work, and innovation in marketing. They also talk about the success of their partnership with the Oklahoma City Thunder and the impact of radio advertising. Murry highlights the importance of community involvement and using influencers to enhance brand recognition. The episode concludes with advice for firms looking to grow.

In this episode of the PI Playbook podcast, Steven DeBosier of Dudley DeBosier chats with Jon Hollan of Sam Aguilar Injury Lawyers based in KY. They talk about how important it is to use visuals and themes in court cases. They discuss using things like models and pictures to help jurors understand complicated medical stuff. They also emphasize the importance of keeping things simple and using focus groups to see if visuals work. They highlight specific cases where visuals were really helpful in explaining the key points and themes to the jury. They emphasize the importance of testing and refining visuals through focus groups and internal reviews. They also stress the importance of keeping things simple and clear when presenting complicated information to jurors. Overall, the conversation provides valuable insights into how to use visuals effectively in trial advocacy.

In this episode of the PI Playbook podcast, Steven DeBosier of Dudley Debosier Injury Lawyers, interviews Jon Hollan, an attorney with a decade of experience in personal injury law with Aguiar Injury Lawyers in KY. They discuss the significance of visuals and demonstrative evidence in legal cases, emphasizing how these tools can enhance jury engagement and understanding. Jon shares his journey in law, his approach to trial preparation, and innovative methods for presenting cases, including the use of 3D printing and medical illustrations. The conversation highlights the importance of creativity and strategic thinking in effectively communicating a case's narrative to a jury.

In this episode, Stephanie Koehler (Email Marketing Manager) and Joanne Fleming (Sr. SEO Strategist) discuss the importance of building a strong brand for law firms using social media. They highlight the recent Google leak that revealed the significance of brand signals in the search algorithm and how it has changed the landscape of law firm digital marketing strategies. They emphasize the integration of SEO and social media, explaining how social media platforms can impact organic rankings. They also discuss the difference between a law firm's brand and an individual attorney's personal brand on social media and how they can work together effectively. The conversation covers the process of building a law firm's brand on social media, the recommended platforms to focus on, and the emerging trends in digital marketing that law firms should be aware of.

In this conversation, Steven DeBosier interviews retired

In this episode, Stephanie Koehler and Seth Sparks

Chad Dudley and Gabriel Stiritz, CEO of