Derek Majewski, Sr. Partner Development Manager at Amazon's Buy with Prime, and Robert Principe, President at eTail Advisors, explain Amazon's Buy with Prime feature, which allows brands to integrate the Prime button on their own websites. In this episode we discuss the benefits, logistics, and strategic considerations for CPG brands, covering the differences between FBA and Buy with Prime, fulfillment economics, inventory management, brand readiness, subscription services, shipping speeds, fees, ROI, and customer service.