Dani Merlino, VP of Strategic Development with Grow Your Occupancy, had an incredibly insightful conversation about senior living with TV host, author, and downsizing expert Matt Paxton.

Here in part 2, Matt talked about the importance of giving storytelling its place in senior living communities.

Matt is host of the 2-time Emmy nominated series Legacy List with Matt Paxton on PBS and was a featured cleaner on the hit television show HOARDERS for 15 seasons. Matt is also the author of the best-selling book, Keep the Memories, Lose the Stuff.

Dani Merlino, VP of Strategic Development with Grow Your Occupancy, had an incredibly insightful conversation about senior living with TV host, author, and downsizing expert Matt Paxton.

In part 1, Matt shared his Oldest Adult Daughter (OAD) Theory, and discussed the part it plays in marketing and selling senior living communities to families of older adults.

Matt is host of the 2-time Emmy nominated series Legacy List with Matt Paxton on PBS and was a featured cleaner on the hit television show HOARDERS for 15 seasons. Matt is also the author of the best-selling book, Keep the Memories, Lose the Stuff.

Dani Merlino, Vice President of Strategic Development with Grow Your Occupancy, talks with Brandi Sharp, VP of Sales and Marketing, and Samantha Prinster, VP of Marketing at Allegro Senior Living, about the dynamic relationship between sales and marketing. Brandi and Samantha share ways they collaborate on a daily basis, and the importance of a united front.

Julie Podewitz, CEO and Founder of Grow Your Occupancy, shares her takeaways from Valorie Burton's keynote address, "Coaching for Leaders: How to Bring Out the Best in Yourself and Others" at the Georgia Senior Living Association 2023 Conference & Trade Show.

Dani Merlino, Vice President of Strategic Development at Grow Your Occupancy, talks with Melisa Jones-Knight, Senior Vice President of Sales and Marketing at Elegance Senior Living, about breaking down the department silos and working together in senior living communities.

Dani Merlino, Grow Your Occupancy's VP of Strategic Development, talks with Dawn Holtz, one of our outstanding Senior Living Sales Specialists, about common pitfalls of tours, why executive directors should get involved in tours, and the importance of post-tour follow-up.

Julie Podewitz, CEO & Founder of Grow Your Occupancy, recently talked with Jessi Weldon, Executive Vice President of Sales and Marketing at Primrose Communities.

Jessi shared her family's recent Make-A-Wish trip to Morgan's Wonderland, an ultra-accessible theme park in San Antonio, Texas, a bit about her daughter Lauren's experience, how kindness and compassion affect customer service, and what she has learned from the entire experience.

Join Grow Your Occupancy's CEO and Founder Julie Podewitz and Vice President of Strategic Development Dani Merlino as they share what's on their minds! In this episode, they talk about the heat, the impact of home visits in senior living sales, and doing chores!

Join Grow Your Occupancy's CEO and Founder Julie Podewitz and Vice President of Strategic Development Dani Merlino as they share what's on their minds!

In this episode, they talk about "cool vibes" in senior living communities, 90s music, and freshly cut grass!

In part 1, Grow Your Occupancy's senior living sales specialists shared some of the most common challenges they see when they're in the sales seat at senior living communities, and offered solutions that work to overcome them.

Here in part 2, our sales specialists are back to share some specific advice for senior living salespeople.