It's a hot topic in senior living sales: saying no to costly paid referral sources for leads.

But how do you do it?

In this podcast, Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Cindy Robinson, Senior Vice President of Sales & Marketing at Capri Senior Communities, about their decision to stop using lead aggregators six years ago, how they did it, and how it's paid off for them.

Seniors and their family members look to senior living communities for guidance and information to help them make the choice of where to live.

While most senior living community websites provide the basic details like services, amenities, floor plans, and levels of care, what the prospects really want is for every aspect of the senior living experience to be demystified. Compelling storytelling about real people's experiences in senior living is vital to meet this want.

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Dan Hutson, VP of Marketing at Priya Living, a senior living marketing thought leader and early proponent of content marketing, about how we can be a resource of help and knowledge for seniors and their families considering senior living.

Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Sara Robertson, CEO of The Arbors and Ivy Senior Living Residential Communities.

Sara tells about their transformation from not being "numbers people" to using data to make decisions, and how it has impacted revenue and sales.

Sara also shares her thoughts about women in senior leadership roles in the industry, her journey up through the ranks, and how she is leads by both her head and her heart.

Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Michael Morris, CEO and Founder of Willow Ridge Senior Living.

At age 15, Michael first caught the senior living “bug” as a dining room server. Years later, he and his wife invested their life savings to open a senior living community. Fast forward to today when he and his wife now own and operate ten communities. Mike shares his passion for all things senior living.

Julie Podewitz, Founder & CEO of Grow Your Occupancy, recently talked with Mona Hilton, Founder of sales and marketing automation software Advantage Anywhere.

Mona shared how the right technology can increase your senior living sales teams' productivity, lower costs, and improve sales outcomes.

It's the "nature vs. nurture" argument: are successful salespeople born with their talents as part of their nature, or do their talents require nurturing through training and coaching to bloom?

Julie Podewitz, CEO and Founder of Grow Your Occupancy talks with Dan Fantasia, President of Treeline, Inc. about this question.

Plus, Dan explains the importance of matching a top candidate with a company based on its culture, and gives his advice on improving how you can identify top talent and attract it to your organization.

Julie Podewitz, CEO and Founder of Grow Your Occupancy, and Sherrie Bebell, Senior Vice President of Sales & Marketing at Columbia Pacific Advisors, LLC, are back for part 2 of their conversation about Sherrie's strategies for overcoming sales challenges in senior living communities.

Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Sherrie Bebell, Senior Vice President of Sales & Marketing at Columbia Pacific Advisors, LLC.

In this first part, Sherrie shares her winning strategies for overcoming sales challenges in senior living communities.

Dani Merlino, COO of Grow Your Occupancy, talks with The Ridge Senior Living's Marti Milligan, Vice President of Sales & Marketing, and Diane Macheers, Vice President of Corporate Communications.

Marti and Diane discuss The Ridge Senior Living's boots on the ground approach to leadership, and give an update on their strategic plan initiative to eliminate paid referral sources (hint: it's working!).

Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Patrick Dooley and Natalie Ross, the Co-Founders and Partners of One Extra Consulting.

Patrick and Natalie chat about the challenges they both experienced as senior living operators, their passion for helping the residents of senior living communities and those who serve them, and what inspired them to continue contributing to the industry by co-founding One Extra Consulting.