The will to succeed is within every one of us, but success in senior living sales also requires skill.

Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks about the will and the skill, and making the decision to use both to succeed.

What could senior living sales counselors and trial attorneys possibly have in common?

More than you might think!

Trial attorneys who practice-practice-practice before stepping into the courtroom and commit to bringing their authentic self win cases.

Likewise, sales counselors who practice-practice-practice their sales skills, and bring their authentic self to their meetings and calls with prospects, win more sales.

Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Meredith Mills, President & CEO of Country Meadows Retirement Communities, about how the sales skills she learned are also leadership and relationship skills that serve her in her leadership role.

PLUS: Meredith shares how Country Meadows successfully grows senior living occupancy WITHOUT using paid aggregators!

Dani Merlino, Vice President of Strategic Development at Grow Your Occupancy, talks with Ryan Galea, CEO of Icon, about the importance of experience management in senior living communities.

Creating a high quality experience for the entire senior living community - including residents, families, and staff - involves communicating and engaging efficiently and effectively. Find out how Icon (goicon.com) has integrated the tools needed to do so into its experience management platform.

Dani Merlino, VP of Strategic Development with Grow Your Occupancy, had an incredibly insightful conversation about senior living with TV host, author, and downsizing expert Matt Paxton.

Here in part 2, Matt talked about the importance of giving storytelling its place in senior living communities.

Matt is host of the 2-time Emmy nominated series Legacy List with Matt Paxton on PBS and was a featured cleaner on the hit television show HOARDERS for 15 seasons. Matt is also the author of the best-selling book, Keep the Memories, Lose the Stuff.

Dani Merlino, VP of Strategic Development with Grow Your Occupancy, had an incredibly insightful conversation about senior living with TV host, author, and downsizing expert Matt Paxton.

In part 1, Matt shared his Oldest Adult Daughter (OAD) Theory, and discussed the part it plays in marketing and selling senior living communities to families of older adults.

Matt is host of the 2-time Emmy nominated series Legacy List with Matt Paxton on PBS and was a featured cleaner on the hit television show HOARDERS for 15 seasons. Matt is also the author of the best-selling book, Keep the Memories, Lose the Stuff.

Dani Merlino, Vice President of Strategic Development with Grow Your Occupancy, talks with Brandi Sharp, VP of Sales and Marketing, and Samantha Prinster, VP of Marketing at Allegro Senior Living, about the dynamic relationship between sales and marketing. Brandi and Samantha share ways they collaborate on a daily basis, and the importance of a united front.

Julie Podewitz, CEO and Founder of Grow Your Occupancy, shares her takeaways from Valorie Burton's keynote address, "Coaching for Leaders: How to Bring Out the Best in Yourself and Others" at the Georgia Senior Living Association 2023 Conference & Trade Show.

Dani Merlino, Vice President of Strategic Development at Grow Your Occupancy, talks with Melisa Jones-Knight, Senior Vice President of Sales and Marketing at Elegance Senior Living, about breaking down the department silos and working together in senior living communities.

Dani Merlino, Grow Your Occupancy's VP of Strategic Development, talks with Dawn Holtz, one of our outstanding Senior Living Sales Specialists, about common pitfalls of tours, why executive directors should get involved in tours, and the importance of post-tour follow-up.