In this episode of the Leading Learning podcast, Jeff Cobb talks with Sheri Jacobs of Avenue M about the role that non-dues revenue plays for membership organizations, why they are on the rise, and ways to potentially increase them, particularly in the areas of education and learning.

Highlighted Resource – Four reports/white papers related to the association sector that have come out in the past year or so that have been discussed on this show:

1. Growing Non-Dues Revenue: A Benchmarking Report - discussed in this episode
2. Member Loyalty and Learning with Amanda Myers - episode 102
3. Association Learning + Technology (our own report) - episode 99
4. The Association Role in the New Education Paradigm with Shelly Acorn and Elizabeth Weaver Engel - Episode 44

Full show notes available at http://www.leadinglearning.com/episode105.