In this edition of Locked on Capitals Dan talks about what the NHL should do to appeal to a larger audience. The NHL should concentrate on making the players the stars and not necessarily the team. The NBA and NFL are good at doing that. (see Lebron James and Tom Brady etc.) Later Dan talks about the NHL should create more major events to draw interest and how the NHL should lean into technology to help grow the brand.

Support Us By Supporting Our Sponsors!FanDuel

Make Every Moment More. Right now, NEW customers can bet FIVE DOLLARS and get TWO HUNDRED in BONUS BETS – GUARANTEED.  Visit FanDuel.com/LOCKEDON to get started.

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Learn more about your ad choices. Visit podcastchoices.com/adchoices