I genuinely believe that the reason you're not getting introduced to the right people is most likely you're not asking to be introduced to the right person.
It comes down to most people because they're so in their heads that they want to serve everybody and help everybody. It makes it very difficult to make introductions for them and get them introduced to somebody.
I sat down with a guy recently and had a virtual coffee. I asked him to walk me through specifically what he does to help wrap my head around to whom I can introduce him. Once I got him to walk me through what he did, I now understand that I need to get him to CEOs of ad agencies that will use his services. But up until that point, I could not figure out who I'd open doors for and to whom I would introduce him.
I think part of the battle and strategy is we as individuals have got to be so crystal clear on who we want to meet, so we can legitimately tell others who they can introduce us to.
Another part of it is people don't teach their referral partners how to recognize a referral. For example, I always use the chiropractor story. A good referral for me is anyone with a spine. It's like an insurance person; you know anybody with a heartbeat or a real estate person saying, you know anybody with the house.
It's insane that people don't get crystal clear on teaching others how to open doors.
It comes down to getting people to introduce you to the right people; you have to tell the story so that they can know exactly who to make an introduction. What are the triggers? What are the keywords they should be listening to hear?
I've got a three-letter acronym that teaches this whole idea of CAP, which stands for characteristics, alternatives, and problems.
Links
- Website - https://successchampionnetworking.com/
- YouTube Video - https://youtu.be/h7jXNmSw1hA
- Blog - https://successchampionnetworking.com/getting-introduced-to-the-right-people/
- Facebook Group https://www.facebook.com/groups/SuccessChampion
Mentioned in this episode:
Success Champions Networking
If you want to grow and scale your business you need to be getting into great conversations with other business owners that can help you take your business to the next level. Joining an online business peer group like Success Champions provides access to a select pool of successful business people from around the world, each having a well-established network who trust them, who want to introduce you to people that can help you build the business of your dreams. So once you get to know your fellow members and they’ve gotten to know you along with your services and ethics, the conversations you get into will multiply!