Growth Multiplier

In this episode, Zenos Schmickrath (former CTO Hmlet, current director at SEA Founders) talks about:

• Why founders need to build new skillsets as their startups grow to beyond 10 people
• What to look out for as your startup starts to scale
• Why mission and vision statements become even more important in a larger organisation
• Why founders need to find a way to build a support system for themselves
• Why he is juggling 5 different projects right now, and 
• Why he is passionate about nurturing the founders community in Southeast Asia

Podcast information:

• Website
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• Host: Ricky Willianto

In this episode, Michele Ferrario (StashAway) talks about:

• How StashAway built credibility and customer trust in its early days
• Focusing on building an amazing product and customer experience
• Bringing sophisticated investment strategy to the masses using tech
• Why a digital wealth manager should know what NOT to digitalise
• Investing in the right employees to scale superior experience
• The importance of persistence in the early days of a startup

Podcast information:

• Website
• LinkedIn
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• Host: Ricky Willianto

In this episode, Foti Panagio (GrowthMentor) talks about:

• Hiring freelancers to learn from them as a personal growth hack
• Why competitors should not deter you from starting your business
• How to balance bootstrapping with building a great product
• Starting with a minimum lovable product instead of an MVP
• Using social proof as a way to kickstart his initial growth
• Using karma as his north star metric

Podcast information:

• Website
• LinkedIn
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• Host: Ricky Willianto

In this episode, Hsu Ken Ooi (Iterative) talks about:

• Why he is building a YC-style accelerator in Asia
• The early days of his two startups Decide.com and Weave
• Leveraging social proof to grow Weave and Decide.com
• Relying on human psychology rather than just logic to come up with early growth hacks
• Learning to love the problem instead of the solution in early stage companies
• Why it is important for founders to invest in themselves

Podcast information:

• Website
• LinkedIn
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• Host: Ricky Willianto

In this episode, Leo Tumwattana and Reza Saeedi (Sorted) talk about:

• The concept of hyperscheduling and how it has multiplied his productivity
• Not giving his product away for FREE as a way to get people invested early
• Getting featured by Apple and how it boosted his downloads
• Curating a high quality private community
• Looking as users as influencers and ambassadors
• Using a fair pricing model to attract and retain users

Podcast information:

• Website
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• Host: Ricky Willianto

• Using behavioural science to encourage people to make better decision for the planet
• Helping eCommerce vendors generate up to 5x more sales
• Ensuring clarify of vision and mission in your startup in building a highly aligned team
• Listening to customers early
• Building thought leadership using deep insights and your own learnings
• Optimising a startup for an exit
• Leveraging mentorship as a way to shortcut your personal growth

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• Host: Ricky Willianto

In this episode, Robert Lai (Kaliber Performance Marketing) talks about:

• Investing in content marketing and LinkedIn as a way to grow organically
• How Kaliber generated $800k ARR in 10 months
• Generating content that adds value and is enjoyable to consume
• Moving quickly rather than aiming for perfection
• Building a culture of open communication with his team and his clients
• Focusing on doing ONE great thing in his company and highlighting that one value proposition
• Looking at fellow founders and celebrities as his role models

Podcast information:

• Website
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• Host: Ricky Willianto

In this episode, Jesse Hanley (Bento and TalentTree) talks about:

• Building startups to solve his own problems as an agency owner and a marketer
• How bootstrapping is not inferior to having external funding
• Relying on personal network and Twitter to grow both his startups
• Focusing on being a good online neighbour and building personal relationships with all his clients
• Building a B2B SaaS product successfully while completely bootstrapped
• How de-risking his businesses and learning how to turn capital into cashflow helped him remain bootstrapped
• Not fussing over perfection and instead focusing on putting your work out there for people to see and give feedback
• Enjoying the journey of business building rather than being overly focused on just long term KPI's
• Friendship as a metric of success

Podcast information:

• Website
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• Host: Ricky Willianto

In this episode, Robin Vander Heyden (ManyRequests) talks about:

• Leveraging Facebook Community, Reddit and ProductHunt to get early customers
• Building specific content for every step in the marketing funnel
• Prioritising distribution channels before product development as a growth strategy to bootstrap development
• Pre-sale as a way to validate your business model and idea, and recruiting early adopters
• Leveraging multiple customer channels to generate micro-conversion to find captive leads
• Establishing clear structure and processes that help scale the operational aspect of the business early on

Podcast information:

• Website
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• Host: Ricky Willianto

In this episode, Felix Wong (AngelHub and WHub) speaks about:

• Analysing the right channels for your business
• How to build a powerful network of people what can be your ambassadors
• Keeping audience in his network activated
• Focusing on quality rather than quantity of connections on social media
• His personal pivots from being a mathematician to marketer
• His methodical approach to learning and how he managed to master ONE new skill every year
• How he built a side project curating products in a specific niche

Podcast information:

• Website
• LinkedIn
• Feed
• Host: Ricky Willianto