Growth Multiplier

In this episode, Yeap Ming Feng (currently Head of Growth at Seedly) speaks about:

• How he's helped Seedly grow to reach 1.1 million monthly visits in Singapore
• Finding a niche in the crowded financial services segment in Singaopre
• Using a bottom-up approach to determine the right content to create for their audience
• Leveraging user-generated content to increase community engagement
• Identifying relevant triggers that create a domino effect of user actions and activities across Seedly's platform
• Tracking metrics across all growth experiments and activities

Podcast information:

• Website
• LinkedIn
• Feed
• Host: Ricky Willianto

In this episode, Edward Hutchins (currently at Thoughtworks) speaks about:

• The differences between customers in the US and in China
• Successful and unsuccessful growth strategies he's tried in China
• Helping large organisations move much more quickly and startup-like
• Looking at best practices as a starting point and for inspiration, not as a destination
• Aligning on prioritisation framework to accelerate decision making process with stakeholders
• Using growth tools and strategies to quickly identify the most effective product positioning and messaging

Podcast information:

• Website
• LinkedIn
• Feed
• Host: Ricky Willianto

In this episode, Jim Tan (currently Head of Growth at BCG DV and Pelago) speaks about:

• How he's helped Pelago, a travel startup, grow to 1 million users
• Pivoting and finding growth strategies for a travel startup in 2020, the worst travel year in recent memory
• The chicken-and-egg problem of a marketplace startup
• The importance of localisation as a growth strategy in a fragmented market like Southeast Asia
• Building an experiment-driven culture within growth teams
• His experience as a growth expert at Skyscanner, Pelago, and GoGoVan (currently GoGoX)

Podcast information:

• Website
• LinkedIn
• Feed
• Host: Ricky Willianto

Arriving in February 2021, host Ricky Willianto - co-founder of Ravenry - explores strategies and hacks startups and organisations use to multiply their growth. This trailer provides snippets of insights from upcoming episodes featuring founders and growth experts across Asia.